Omnitel Pronto Italia Case Analysis Introduction Omnitel is a telecom company based in Italy‚ which had purchased the GSM license on Dec 1994. In a country where mobile phones are considered as a status symbol‚ Omnitel focuses on providing superior customer service and therby reducing churn rates. The company has a marketshare of 4% and is capable of giving Telecom Italia Mobile (TIM)‚ the market leader‚ a close run for their money. The vision of Omnitel is to position cellular phone in a manner
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Omnitel Pronto Italia 1. What was Omnitel’s advantage when the service was launched in December 1995? Why did the launch not perform to expectations? Omnitel was the first private sector participant in Italian telecommunication market. The company paid $469 million in December 1994 for GSM license and launched its commercial service in December 1995 with network coverage of 40% of Italian territory. The company offered plans similar to its rival Telecom Italia Mobile (TIM)’s with the hopes that
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CASE OVERVIEW Omnitel entered the Italian telecommunication market in February 1995. Till then the Italian telecommunication market was dominated by Telecom Italia Mobile which had a monopoly in this market. The rst private company to enter the Italian telecommunication market was Omnitel. This was facilitated by the decision taken by the European Commision (EC) in 1993 that all member states should open their markets and guarantee competition in the telephony market by January 1998. Omnitel
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Omnitel Pronto Italia Case Study Analysis Vineet Goyal‚ Phaniswar C‚ Sanmati Balaji‚ Ruchir Case: Omnitel Pronot Italia is a private cellular operator. Telecom Italia Mobile (TIM) is a state owned major with 97% of Italy’s 7.5% market penetration due to lack of competition‚ until Feb 1995 when Omnitel entered the market. Omnitel started commercial operations in December 1995 covering 40% of Italian territory. Omnitel bought a new concept of top class customer service to the Cellular Industry
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Marketing Management Case Analysis: OMNITEL PRONTO ITALIA‚ SHOWING HOW CUSTOMER VALUE CAN BE CREATED Diagnosis: Telecom Italia Mobile (TIM) had a monopoly over the Italian Communications Market. It generated 97% of Italy‟s 7.5% market penetration‚ also until Omnitel‟s entrance into the market because of the lack of the competition‚ TIM didn‟t incur the huge marketing costs. TIM‟s marketing strategy was primarily directed towards the uppers echelons of Italian society. Omnitel entered the market
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Executive Summary Omnitel Pronto Italia (Italy’s second mobile phone service provider) is faced with an opportunity to introduce a new market driven strategy. One problem it faces is in differentiating itself from Telecom Italia Mobile (TIM)‚ a state owned and operated provider who until Omnitel’s entrance into the market had a monopoly over the Italian telecommunications market. The second issue is implementing a pricing strategy and plans that TIM will not view as price cuts‚ ultimately setting
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Omnitel Pronto Italia Case Analysis Does the logo remind you of something? Structure of the Case Analysis Industry Overview & Opportunity Identification Omnitel: Timeline & Strategy SWOT Analysis Understanding the Consumer Behavior Tariff Plan Analysis (TIM vs Omnitel‚ FreeTime Vs LIBERO) Recommendation/Conclusion Industry Overview Mobile Industry-Western EU 22.5 million customers in 1995 ; penetration of 5.06%( Industry in Infant stage) Post competition subscribers increased by 16
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Omnitel Case Study The Italian consumer perceived the cellular phone was a possession that was both expensive and exclusive‚ something that only people of a certain stature had the right to own. Italians‚ as fashion conscious people‚ liked to show off to their friends that they have the most fancy‚ most expensive‚ most technologically advanced handset available. Above that phones were used as an expression of one’s personality. 1. TIM - Telecom Italia Mobile‚ during 1995-1996 was perceived
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Ans 1). Omnitel entered as a cell phone operator in the Italian market in December 2000. The company introduced its service with plans that were very similar to the incumbent service provider‚ TIM. Omnitel’s perceived competitive edge was customer service focused on the areas of personal touch‚ low waiting time and one-stop calling for all questions. With this perceived advantage‚ Omnitel was targeting high value customers who wanted a better quality customer service than TIM what could provide
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to the inception of Porcini’s Pronto. Porcini’s Pronto key features include locations along interstate highway exits‚ while maintaining their food and service standards‚ although it will feature an abbreviated menu. Given the proper execution‚ this fast food and dine in chain concept can yield exponential growth and establish brand recognition in the long run. The owners are considering franchising‚ syndication‚ or remaining company operated at each Porcini’s Pronto; each method of expansion has
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