It is no doubt that MATAV is the most competitive company in Hungary telecommunication market. We are dominant currently in all telecommunication services. However, besides internet services, both Mobile and fixed line penetration are high and there is no more room to improve them. Although MATAV is dominant in fixed line business, it is declining due to mobile substitution. Moreover, the competition is extremely intensive. In Mobile segment, the continuous price wars between different companies impacted MATAV to improve the market share (47% Market share). The other company, such as Pannon GSM, is catching up with MATAV closely (37% Market share). The Hungary Government also welcomes the competition, such as supporting UPC to block MATAV’s attempt to gain more market share in cable TV market. The losing of its first important government contract to Pantel indicated that the old relationship with government did not work any more in this open and competitive market. With fully and deep competition, the domestic market is becoming mature and there is limiting growth opportunity in domestic.…
There is a fierce price and performance competition in the telecommunication industry. All the big players aim to provide services at cheaper costs and make high performance promises in order to develop an integrative relationship with the customer.…
In this week team assignment, we will answer some questions about AT&T phone services. We will provide you with information about the company long distance phone services from the natural monopoly side. Which is what we read this week in our class reading. You will also find satellite increased and reshaped the cost structure of long distance phone services by AT&T. Lastly, we will discuss how we should be a more efficient market when it comes to long distance services as well as regulating monopolies for local phone services.…
The telecommunication industry has experienced substantial growth during the last 20 years, and offers frequent technological upgrades that has enabled these companies to find new revenue sources and growth opportunities. The telecommunication industry is responsible for radio, television, and broadband services, but the biggest factor of their business is through the cellular telephone market, which has also grown at an incredible rate over the past 20 or so years. In this report, I will be comparing two of the biggest competitors in this industry, Verizon and Sprint.…
In the middle of rigor competition, the company should put attention to the competitor-based method to set its price. Furthermore, the case told that low price would have a risk of causing harm to their economic bottom line. Thus, the wireless company should formulate the marketing gimmick to compensate its low price. For example, Verizon lowers its voice plans price but in the flip side Verizon eliminates the data plan bonus. In addition, JP Morgan estimates that only…
Omnitel entered as a cell phone operator in the Italian market in December 2000. The company introduced its service with plans that were very similar to the incumbent service provider, TIM. Omnitel’s perceived competitive edge was customer service focused on the areas of personal touch, low waiting time and one-stop calling for all questions. With this perceived advantage, Omnitel was targeting high value customers who wanted a better quality customer service than TIM what could provide. In the 6 months after the launch of their service, Omnitel was able to acquire 180,000 customers which accounted for a disappointing 4% market share.…
As a complement to this methodology, a multiple linear regression model will be proposed and evaluated. This memo includes the approach to the problem, the model reached, the results for Hungry, Russia and Turkey and the evaluation of the model.…
Omnitel Pronto Italia (Italy’s second mobile phone service provider) is faced with an opportunity to introduce a new market driven strategy. One problem it faces is in differentiating itself from Telecom Italia Mobile (TIM), a state owned and operated provider who until Omnitel’s entrance into the market had a monopoly over the Italian telecommunications market. The second issue is implementing a pricing strategy and plans that TIM will not view as price cuts, ultimately setting off a price war.…
Five of the national service providers in the marketer are T-mobile, Cingular wireless, Verizon wireless, Sprint PCS and Alltel. The competition and promotions among cellular phone companies, the overall churn ratc of the industry has been about 1.6 percent, but it’s on rise. In the new product, T-mobile will provide caller tunes, pictures & video messaging, road assistance, 300 text messages, unlimited t-zones and 1000 text messages. The competition will rise when the need are rise. Also, the consumer will require the high quality service.…
Spain’s Telefonica had the chance to start expanding globally thanked to two significant changes in the economic and political environment: privatization and deregulation. Telefonica was a typical state-owned national telecommunication monopoly when being established and then, the Spanish government privatized it and deregulated the Spanish telecommunications market. It means that Telefonica from a state-owned company became privately controlled. Government also reduced rules to open telecommunications market for more competition. For these reasons, Telefonica had a sharp reduction in the workforce, rapid adoption of new technology and focused on profits and shareholder value and also started expanding globally for growth.…
Bibliography: Anwar, S. T. (2003). Vodafone and the wireless industry: A case in market expansion and global…
1. What do you learn from the results of the Conjoint Analysis presented in Exhibits 6 to 8? Specifically, what information can you get about the size of the cost sensitive market among current users, prospects and rejectors?…
Fackler, M., Belson,K. (2005) A major backfire in Japan deflates Vodafone’s one size fits all strategy. [online] Available:…
Lannet Communications, who was established in 1999, is a subsidiary of the KLONATEX business group and a member of the Athens Stock exchange in the telecommunications sector. The deregulation of the Telecommunications market in Greece which was initiated on January 2001, has given the option to both residential and corporate customers to choose between Telecom Operators. Lannet Communications was the first Greek company that materialized its interconnection with the public National Telecom Carrier (OTE) in November 2001 and ever since is aiming at capturing leading market share in…
The business case presented focuses on insatiable demand amongst a growing population for a service built on dilapidated, poorly maintained infrastructure, against a backdrop of government deregulation in the telecoms sector. As of 1992, there were a mere 78k telephone lines for the 27m people living in 4.7m households (a population set to double over the coming 24 years), with users suffering success rates of just 25%. Demand was forecast to grow to 500k subscribers by 1996. The recent deregulation of the telecoms sector (via the break-up of TPTC into TPC and TTCL) and the formation of a regulator (TCC) had paved the way for private investment in the sector, something supported by a World Bank initiative to invest $220m in a repair and upgrade programme. Private foreign investment was further being supported by a removal of foreign exchange restrictions and the National Investment Act which, amongst other incentives, introduced tax reliefs. TCC had by mid-1995 already issued 20 licenses for pay-phone services in Tanzania (ACG was amongst those successful). Base case ACG forecasts of moderate usage would see pay back within 9.5 months for each phone installed (with 200 due to be installed initially in Dar es Salaam), net income of $2.6m in year 2 (41% profit margin), $4.6m in year 5 (47% profit margin) achieving zero debt status in year 4 (debt that would fund initial equipment purchases) paints a healthy picture.…