Advertising Creative objections Creative objective and strategy statements serve three purposes 1. Continuity in advertising 2. Guidance and direction to the agency 3. A framework for evaluation Ex. Of creative objectives: A. to increase frequency of use or variety of use B. to attract new targets C. to encourage trial purchases Creative Strategy * Deals with how an advertised product appeals to its target market * Creative team must come up with the central theme or that
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Constitution because they believed it would bring a strong central government‚ which they absolutely did not like. Anti Federalist believed that a strong central government would bring tyranny and violate the citizen’s natural rights. One of the biggest objections the Anti federalists had towards the Constitution was the Elastic clause. Said clause stated that the government was able to do anything that’s“ necessary and proper” to protect the nation. The Anti Feds viewed this as giving the government boundless
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Business ethics is a form of the art of applied ethics that examines ethical rules and principles within a commercial context‚ the various moral or ethical problems that can arise in a business setting‚ and any special duties or obligations that apply to persons who are engaged in commerce. Business ethics can be both a normative and a descriptive discipline. As a corporate practice and a career specialisation‚ the field is primarily normative. In academia descriptive approaches are also taken
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Master Paints Objections 1) Not interested in your product 2) I am happy with my current supplier 3) My boss won’t authorize anything 4) We have to use your competitor 5) I have got a cheaper proposal/quotation 6) Don’t have time to discuss this now 7) It is too much hassle 8) Doing business with them for years 9) Don’t see any difference 10) What makes you different 11) Why should I buy from you? 12) We just like your competitor product 13)
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Memory View is an idea put forward by John Locke suggesting‚ “Personal Identity is constituted by (genuine) memory-relations” proposing the view that personal identity consists over time in relations of our memory. In relation to Gretchen’s Challenge this means that Gretchen will survive so long as future person-stages are linked to her past and present person-stages through links of (genuine) memory‚ in which person-stages are periods of mental activity and/or consciousness . Locke argues that
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argument of God’s existence and Aquinas objection I was in the debate team in high school. And there were times that our team would take the against side of the statement. In his famous work Prologion‚ written in 1077-1078‚ Anselm presents the idea the God exists because God is the greatest thing of all‚ that the idea of thinking of God exists prove its existence. Hundred of years later‚ Thomas Aquinas brings up the account that addresses Anselm’s idea in objection 2 of Question II‚ First Article of
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Darwell’s objection to Utilitarianism states that it conflicts with moral common sense in three particular case studies. The first objection to Act Utilitarianism is “promise keeping.” Act utilitarianism is inconsistent with the moral conscious‚ because it forward looks considerations of what one would do. The consequences of not keeping the promise may be hard to determine whether it is right or wrong. One example of Darwell’s objection to Utilitarianism of “promise keeping” is keeping promises
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Theology – Mr. Mayemba Kate Foote 12Ben - Explain the objections of Gaunilo and Kant to the ontological argument. Gaunilo and Kant both had objections to Anselms ontological argument. While Kant argued that the problem in the argument lay in it’s claim that existence is it’s predicate‚ Gaunilo argued that there must be something wrong with it even though he could not identify a specific fault. Kant argued that existence cannot be a predicate because it does
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A Common Objection to Mill The most common criticism of the position Mill argues in On Liberty and of the liberal tradition derived most directly from Mill is this: What room does his model of society have for those who are excluded from the competitions he favours because they have no access to the competitive arenas or to the training facilities necessary to equip them for the competition? Consider‚ for example‚ the issues of free speech and argument‚ the engines that are going to drive society’s
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The objection raised against consequentialism highlights a fundamental issue with the theory. It argues that consequentialism faces challenges in predicting the outcomes of actions due to the unpredictability of life. The objection is that consequentialism doesn’t give clear rules for deciding if actions are right or wrong because it depends on guessing what might happen in the future‚ and that’s often uncertain and can change. This is illustrated by the student’s example‚ which depicts a situation
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