launched a diffusion line of pre-weathered cotton tees‚ tanks‚ and T-shirt dresses‚ as well as a footwear collection of platform sandals. His lines are now stocked globally by more than 30 of the world’s premiere retailers including Barneys NYC‚ Neiman Marcus‚ Bergdorf Goodman‚ Dover Street Market‚ Browns‚ Otte and Selfridges. Although he reverted to using mainly black fabrics‚ he was praised for showing great tailoring skills. In 2011‚ he was acknowledged by GQ as best designer of the year and by
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she got a job in Bloomingdale’s as a manager in training and did so well that she moved to a job at the I. Magnin stores. From there‚ she went on to become the executive vice president in charge of women’s apparel‚ cosmetics‚ and accessories at Neiman Marcus. Jung wanted a new challenge so began working for Avon Products‚ Inc in 1993 as a consultant. The company was ailing at the time and needed a fresh burst of life to keep it going. The leadership team at Avon liked what Jung had to offer and hired
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Marketing Discussion | Marketing Planning | | Professor Marshall | | BINGXUAN WANG 0154801 | 2013/5/16 | | Marketing Discussion Marketing Planning Consider Porter’s value chain and the holistic marketing orientation model. What implications do they have for marketing planning? How would you structure a marketing plan to incorporate some of their concepts? A value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver
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Marcus Garvey was born in St Ann’s Bay‚ Jamaica on 17 August 1887‚ the youngest of 11 children. He inherited a keen interest in books from his father‚ who’s a mason and made full use of the extensive family library. At the age of 14 he left school to begin an apprenticeship at his godfather’s printing business in St. Ann’s Bay‚ where he led a strike for higher wages. From 1910 to 1912‚ Garvey travelled in South and Central America and also visited London. He returned to Jamaica in 1914 and founded
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Saks Fifth Avenue Saks Fifth Avenue is a department store chain that specializes in upscale merchandise that usually caters to higher income individuals‚ mostly well-to-do women between the ages of 35 and 55‚ while at the same time‚ still being able to offer high-end merchandise at better prices then smaller boutique type stores. Which is the very first reason why I chose this company because it allows a college student like I enjoy luxury merchandise at a reasonable price and it also has
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over the years it has evolved into a major brand. They operate a large number of boutiques worldwide and are located in popular department stores as well as independent venue stores. Lacoste is available in a number of high-end shops including Neiman Marcus‚ Bloomingdale’s‚ and Macy’s. Locations include a high number of places in the United States as well at United Kingdom and Australia. The most recognizable feature about this private label is the famous green crocodile logo. We both decided to
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Company Profile Neiman Marcus is a luxury department store retailer offering upscale assortments of apparel‚ accessories‚ jewelry‚ beauty‚ and decorative home products to the affluent consumer. As of January 28‚ 2012 the company operated 41 Neiman Marcus stores‚ 2 Bergdorf Goodman stores‚ and 30 Last Call clearance centers‚ as well as a direct-to-consumer business with catalog and internet operations under the Neiman Marcus‚ Horchow and Bergdorf Goodman brand names. Company Overview Internet
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chip cards. Because these cards are widely used in Europe and Canada‚ the U.S. has become the preferred target for criminal hackers‚ according to the authors. As a result‚ “the breaches keep coming‚” and a computer-based attack experienced by Neiman Marcus over the holidays as well is used as further evidence of the widespread problem at hand. Overall “Target Tried Antitheft Cards” is neutral to positive coverage for the company. Although the authors of this article gathered information from
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Nordstrom Cheryl Akins Professor Araya Marketing 100 June 13‚ 2011 Nordstrom 1. Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type. Nordstrom is classified as an upscale large independent department store. It shares the same characteristics as Macy’s‚ JC penny’s and Dillard’s who also sells clothing‚ accessories‚ handbags‚ jewelry‚ cosmetics‚ and fragrances. 2. Describe
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Group Case Study Nundies Define the Problem or Objective: Nundies a unique brand of stockings introduced to the market fall 2006. The item to be sold at women’s boutique and specialty shops as well as 10 Neiman Marcus department stores throughout 40 states. Management problem did not seem to be the distribution of the new item in which they shipped out 11‚ 383 units of Nundies to stores through December 2007 and sold 2007 units online. A unit of Nundies consisted of a package of 5 liners. Nudies
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