International Journal of Applied Services Marketing Perspectives Volume 1‚ Number 1‚ July -September 2012 THE EFFECT OF SEX APPEAL IN ADVERTISEMENTS ON ADOLESCENTS AN ETHICAL QUESTION Dharmesh Motwani1 Khushbu Agarwal2 ABSTRACT “Sex Sells”‚ is a very well known term in the advertising world‚ but now it is a much less powerful technique than before‚ due to the ethical dilemma surrounding it. Sex appeal is one of the most controversial advertising approaches found‚ that is although popular‚ faces
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Market Orientation and Product Orientation This is an important distinction. Most businesses would today describe themselves as being ‘market oriented’ or ‘market led’. This approach requires market research and market analysis to indicate present and future consumer demand. The consumer is put first – the business attempts to produce what consumers want rather than try to sell them a product they may not really want to buy. It has advantages‚ especially in fast-changing‚ volatile consumer markets
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Marketing can be define as “the process of creating‚ distributing‚ promotion and pricing goods‚ services and ideas to facilitate satisfying exchange relationships with customers in a dynamic environment” (Pride et al. 2007). Marketing concept shows an organisation always try to provide goods and services to satisfy consumers’ needs and wants. It may help the organisation to achieve their goals. The evolution of marketing concept is from production orientation to sales orientation‚ continuously it
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Principles of Supervision 1 July 2010 Orientation: Training for New Employees It is very important for every workplace to have an orientation program in order to train all new employees. The first few days at a new job will create a lasting impression upon an employee. Will the new employee perform his or her job safely‚ efficiently‚ and correctly? Part of the answer depends on this orientation; the way the trainers teach the new employees during their orientation will form the foundation for his
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Marketing Research and Buyer Behavior The four main stakeholders our textbooks refer to are the: marketing researcher‚ client‚ respondent the public. Each stakeholder has a different role to play and ethical issues that can arise with their participation in the project. Unethical practices such as low-ball pricing‚ abusing respondents‚ black-box branding‚ sales of unnecessary research‚ allowing subjectivity and violating the confidentiality of the client; are some of the
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References: Robert A. Baron and Donn Byrne‚ Social Psychology: Understanding Human Interactions‚ New Delhi‚- Prentice Hall of India‚ 7th Ed.‚ 1995. John B. Miner‚ Industrial - Organizational Psychology‚ Singapore‚ McGraw-Hill‚ 1992. SUGGESTED READING 1 Dryden‚ 1993. 1. C. Mabey‚ G. Salman‚ and J. Storey‚ Human Resource Management: A Strategic Approach; Cambridge
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Course Outline MARKETING RESEARCH 1. COURSE OBJECTIVE The main objective of this course is to inculcate research acumen by imparting‚ skills sets required to conduct research in the area of marketing and consumer behaviour. The course contains the methodical theories‚ procedures and tools / techniques required for carrying out research in various functional areas of the organization. Also‚ it tries to imbibe basics of statistical software package SPSS among the students to make them
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Orientation Training Blanchard & Thacker (2010) describe how orientation can be described as the type of activities that an individuals or organization may seem most interested in and can give most attention. Orientation training can be described as training designed for newly hired employees to allow them to understanding the organizations operations. Also‚ orientation training give new employee’s opportunities to learn polices and procedures for making decision and activities of various units
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KEY CONCEPTS CULTURE IS COMMUNICATION In physics today‚ so far as we know‚ the galaxies that one studies are all controlled by the same laws. This is not entirely true of the worlds created by humans. Each cultural world operates according to its own internal dynamic‚ its own prin ciples‚ and its own laws-written and unwritten. Even time and space are unique to each culture. There are‚ however‚ some common threads that run through ;:111 cultures. It is possible to say that the world
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Basic Research vs. Applied Research A. Basic Research • Basic research can also be called “pure research” or “fundamental research.” It is a research carried out to increase understanding of fundamental principles. It is not intended to yield immediate commercial benefits; pure research can be thought of as arising out of curiosity. • Pure research advances fundamental knowledge about the human world. • Pure research is the source of most new scientific ideas and ways of thinking
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