1. Qeach brand t=β0+β1*PMinute Maid t+β2*PTropicana t+β3*PPrivate label t+ueach brand t Q: quantity P: price By running the above regression model for each brand‚ we got the following elasticity matrix and the figures for “V” and “C.” Note that we used the average price and quantity for P and Q to calculate each brand’s elasticity. Price Elasticity | Tropicana | Minute Maid | Private Label | Tropicana | -3.4620441 | 0.40596537 | 0.392997566 | Minute Maid | 1.8023329 | -4.26820251 | 0.765331803
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PRODUCT PORTFOLIO Coca-Cola India offers a comprehensive range of beverages. They include Coca-Cola‚ Diet Coke‚ Thums Up‚ Fanta‚ Limca‚ Sprite‚ Maaza‚ Maaza Milky Delite‚ Minute Maid Pulpy Orange‚ Minute Maid Nimbu Fresh‚ Minute Maid Mixed Fruit‚ Minute Maid Apple‚ Georgia‚ Georgia Gold‚ Kinley‚ Kinley Club Soda and Burn.Some of the recent product launches that have added to the company’s product portfolio have been launch of Fanta Fun Times‚ and Nimbu Fresh. In addition in course of exploring
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Sunkist‚ Slice‚ Minute Maid‚ Crush - Company: Cadbury o 1989‚ $4.6 billion in worldwide sales beverages accounted for 60% ($2.76 Billion) o 3.4% soft drink market share o 3rd largest soft drink marketer behind Coke & PepsiCo o Sunkist available in markets representing 91% of orange sales; Crush available in 62% o 16% of advertising for top 4 orange brands spent by Sunkist & Crush - Trends o Lost the battle of Market share between 1986-1989 With intro of Slice and Minute Maid in 1986‚ market
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Kong‚ Filipino maids make up 3% of the population. They are especially common amongst families who prefer an English speaking maid. Hong Kong people utilize maids for household management and supervision of the children while both parents have full time jobs. In many situations‚ the maids will spend far more time with the children than both the parents. Thus‚ the management of children in Hong Kong is highly related to the amah in the family. There are certain requirements of maids before employment
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the myriad flavors to make the juices as well as external factors like weather patterns‚ expected crop yields and cost pressure. Coke has 15 brands each generate 1 billion annually. 4 of 15 brands are juices-based drinks: Minute Maid globally‚ Simply Orange in US‚ Minute Maid Pulpy in Asia and Del Valle in Latin America Coke market share is 17% compare to 9% of PepsiCo in 22 markets. Coke market share was grown 0.9% while PepSi Co declined in the same amount. Cutrale‚ a global fruit procurer
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decreased from 22% (1985) to 8% (1989)‚ this data shows that prior to the entrance of Coca Cola’s Slice and Pepsi’s Minute Maid‚ Orange Crush had more of the market share which at the time‚ they were positioned toward groups between the ages of 13-40. Since 1985‚ Crush repositioned itself to target individuals between the ages of 12-17. Appendix D shows that Pepsi Co. and Minute Maid entered the market with their own orange soda brands capturing a large portion of the orange soda market. These new
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Tropicana 1. Situation Analysis 1. Mission 2. Industry Analysis 1. PEST 2. Five Forces 3. Competitor Analysis 3. Critical Success Factors Matrix 4. Company and Management Background 4. Team 5. Legal Structure 6. Protection (patents‚ copyrights‚ etc.) 7. Macro SWOT Analysis 2. MACRO Challenges‚ Goals and Objectives 3. Segmentation 5. Define potential market segments 8.
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Outline I- INTRODUCTION II- THE CARBONATED SOFT DRINK INDUSTRY A) The industry structure B) Brand competition & consumer behavior III- ORANGE CATEGORY A) Competition analysis B) Competitor Positioning and Advertising C) Competitor Pricing & Promotions IV- CADBURY’S COMPETITIVE POSITION IN THE US SOFT DRINK MARKET AND ORANGE CATEGORY A) SWOT Analysis B) Key Success Factors V- MEDIA ADVERTISING $ PER CASE FOR MAJOR BRANDS VI- PRO FORMA INCOME STATEMENT FOR ORANGE CRUSH A) Forecast of
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Company Description Cadbury Beverages‚ Inc. is the beverage division of Cadbury Schweppes PLC‚ a major global soft drink and confectionery marketer. In 1989‚ Cadbury Schweppes PLC had worldwide sales of $4.6 billion‚ which were produced by product sales in more than 110 countries. Cadbury Schweppes PLC headquarters are located in London‚ England; Cadbury Beverages‚ Inc. worldwide headquarters are in Stamford‚ Connecticut. Cadbury Schweppes PLC has the distinction of being the world’s
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combination of both feminism and Marxism. There is a class conflict when it comes to the maid and her mistress. The maid is constantly thinking of her mistress‚ and it is likely that the mistress never thinks twice about her maid. While there is no relationship between a man and a woman‚ there are strong sexual thoughts about the maid and the mistress. There seems to be some sort of sexual tension between the maid and the mistress that she takes care of every day. While warming her pearls‚ she constantly
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