1. Background Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town‚ Seoul. Samsung was founded by Lee Byung-chull in 1938 as a trading company. It entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s. Since the 1990s Samsung has increasingly globalised its activities‚ and electronics‚ particularly mobile phones and semiconductors‚ has become its most important source of income. In the first
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ethical business. Samsung is all of these and more. At Samsung Group and Samsung Electronics‚ we uphold a belief in shared responsibility - to our people‚ our planet and our society. Across the company‚ we hold ourselves to the highest standards so that we can more effectively contribute to a better world. From its beginning as a small export business in Taegu‚ Korea‚ Samsung has grown to become one of the world’s leading electronics companies‚ specifying in digital appliances and media‚ semiconductors
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for its manufacturing facility who produces only .02 % less mobiles in a min compared to no1 samsung Still no one is for it sales the most no f phones in india regardless f its downfall t present‚ the manufacturing unit of Nokia India has manpower of more than 4100 people. Nokia manufactures at both d plants People still prefer nokia ovr ny othr brand coz f its durability which d Indians found very imp Samsung produces mobile phones in Noida nw coz f d xcesive load on Noida plant hence de hav moved
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Korean Multinational Conglomerate‚ Founded 1938‚ headquartered in Samsung Tower‚ Seoul. Comprises numerous subsidiaries and affiliated businesses‚ most of them united under the Samsung brand. * Samsung Electronics * Samsung Heavy industries * Samsung Engineering * Samsung Life Insurance * Samsung Everland Lee Kun - Hee - Chairman and CEO. Lee Soo - Bin - President‚ CEO of Samsung Life Insurance Revenue - $ 247.5 billion (2011) Employees - 3‚69
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is to prevent conflict of interests‚ as specified in the Korean Commerce Act and the Samsung Electronics Articles of Incorporation. List of Directors Title Name Gender Position Tasks CEO‚ Vice Chairman Yoon-woo Lee M Head of DS Business Unit and chairman of the board of directors Overall corporate management and Device Solution(DS) management President Gee-sung Choi M Head of DMC Business Unit Digital Media & Communication (DMC) management President Ju-Hwa Yun M Audit Team manager Corporate
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Samsung for the past 3 years has been sharing their sustainable accomplishments through a sustainability report. This report demonstrates the impact Samsung had on people‚ society‚ and the environment. The structure for their sustainable report closely resembles that of an annual report. It is divided into three parts: Sustainability overview‚ Material issues‚ and Facts and figures. They monitor their accomplishments by setting benchmarks for each year. An example of these benchmarks: in 2011 they
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Samsung Group Timeline and History Samsung’s beginnings (1938 ~ 1969) On March 1‚ 1938‚ founding chairman Byung-Chull Lee started a business in Taegu‚ Korea with 30‚000 won. At first‚ Mr. Lee’s little business was primarily in trade export‚ selling dried Korean fish‚ vegetables‚ and fruit to Manchuria and Beijing. But in just over a decade‚ SAMSUNG - meaning literally "three stars" in Korean - would have its own flour mills and confectionery machines‚ its own manufacturing and sales operations
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1. How was Samsung able to go from copycat brand to product leader? Samsung was a copycat brand from the time it started to around the 90s. Some of the first items they made were calculators and black and white TVs. In 1993 Samsung unveiled a new strategy that they called “New Management”. They made the decision not to be a cheap copycat brand anymore. Samsung cut ties with low end retailers like Kmart and Wal-Mart. They started distributing at stores like Circuit City and Best Buy. They started
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Assignment 1: Samsung electronics Q1 Samsung electronics is a world renowned company for its innovative electronics products. Samsung was found first by Mr. Lee Byung-chull in 1938 was first a trading company‚ slowly the company diversified into different area examples like retails‚ securities‚ textiles‚ insurance and food processing. Samsung only managed to enter the electronic market in the late 1960’s followed by the death of Mr. Lee‚ Samsung split into 4 different major companies Samsung‚ CJ‚ Hansol
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Samsung Smart Fridge Marketing Plan Prepared by: Elizaveta Chernova Susanne Pfisterer Kelly Seawell Semih Yilmaz CONTENTS Page EXECUTIVE SUMMARY . ...4 MISSION STATEMENT ...5 CURRENT MARKET POSITION . ....5-9 Product Target Market Analysis Place Price Promotion Processes Physical Evidence MARKET OVERVIEW. .. ....9-10 Description Laws and Regulations Current Business Trends SWOT ANALYSIS 10-13
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