ISBN - 978-93-81583-46-3 A Dream Shattered or Still a Big Potential: A Case Study of Tata Nano Dr. K.G. Arora1‚ Anju Arora2 1 Director‚ 2Assistant Professor 1 S.D. Institute of Professional Studies‚ Muzaffarnagar 2 S. D. College of Management Studies‚ Muzaffarnagar 1 kgarora@rediffmail.com‚ 2anjubathlaarora@gmail.com National Conference on Emerging Challenges for Sustainable Business 2012 1086 A Dream Shattered or Still A Big Potential: A Case Study of Tata Nano A DREAM SHATTERED
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CURRICULUM VITAE FIROZ KHAN Mobile No: +91-9990414821‚ +91-9999874100 Email: firozkhan.enggdevelopment.2010@gmail.com ‚ firozkhan313@ymail.com C/o H.No.B-5A‚ Ashoka Enclave-2 Sec-37‚ Faridabad -121004 OBJECTIVE: To seeking an opportunity to play a challenging and creative role in field of Engineering & Development/Vendor development‚ work with the company’s motto where I can use my Knowledge‚ Experience and Skills to the Organization. I am working with
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Direct Marketing Plan for the NANO car’s launch in U.S.A TATA Motors – Brief Introduction The globally popular Indian multinational automobile manufacturing company is a part of the TATA group. TATA group is a family owned entrepreneurship formed in 1860s by Jamsetji Tata‚ the great business man during time who had put India on the global map of economic trade. TATA group includes various sectors of business like Tata power‚ Tata chemicals‚ Tata Tea‚ Tata global beverages‚ The Titan Watch Industries
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integrated glass company in India‚ manufacturing a wide range of international quality automotive safety glass‚ float glass‚ architectural processed glass and glass products.AIS is jointly promoted by the Labroo family; Asahi Glass Co. Ltd.‚ Japan and Maruti Suzuki India Ltd. AIS have the following three Strategic Business Units (SBUs): * Automotive Glass Unit – AIS Auto Glass * Float Glass Unit – AIS Float Glass * AIS Glass Solutions Ltd – AIS Glass Solutions . The Indian Glass Industry
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price‚ with excellent customer service. (Right cost) The strategy has been successful to date and Hero Honda Motors (India) Ltd. is the dominant market leader with over 50% of market share‚ ahead of closest competitors Bajaj (Kawasaki JV) and TVS-Suzuki. Recently new challenges have come up: in 1999‚ Honda has set up a 100% owned subsidiary‚ which produces scooters‚ and represents a direct competitive threat. New entrants have entered the market‚ offering cheap motorcycles from China. The market
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1. Who wrote the song "Sare jahan se acha" ? Answer: Muhammad Iqbal 2. Who give music to the song "Sare jahan se acha" ? Answer: Pandit Ravi Shankar 3. Which is the worlds oldest news agency ? Answer: AFP (Agence France Presse) 4. What is the chemical name of Tear Gas ? Answer: Chloroacetophenone 5. Which is the only hobby recognized by the United Nations ? Answer: Ham Radio 6. What is the national flower of Pakistan ? Answer: Jasmine 7. What is the scientific name of Cockroach
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GREEN MARKETING IN THE AUTOMOBILE INDUSTRY ABSTRACT Green marketing in automobile industry Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities‚ including product modification‚ changes to the production process‚ packaging changes‚ as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. Green‚ environmental and eco-marketing are part of the new
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MARKETING MANAGEMENT REPORT ON TATA INDICA Submitted by: Submitted to: Group-5 (Sec A) Dr. H. Gayathri Aman Srivastav (12005) Gaurav Kumar (12017) Muhammad Rayees. M (12029) Shilpa Giri (12046) Mahajan Swapnil Umashankar (12053) ACKNOWLEDGEMENT We would like to show our greatest appreciation to Dr. H. Gayathri for her tremendous support and help. We feel motivated and encouraged every time we attend
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ITM UNIVERSITY ECONOMICS DETERMINANTS OF DEMAND SUBMITTED TO: Miss. Surti Dahuja SUBMITTED BY : SHUMYLA KHAN‚ KINNI KANSANA‚ SAGAR VYAS‚ Shibu lijack DEMAND “Demand for a commodity refers to the quantity of the commodity which an individual consumer or a household is willing to purchase per unit of time at a particular price”. Demand for a commodity implies – a) Desire of the consumer to buy the product‚ b) His willingness to buy the product‚ and c) Sufficient purchasing power in his pocket
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STATEMENT OF PURPOSE “You see things; and you say‚ ’Why?’ But I dream things that never were; and I say‚ ‘Why not ?". I was 16 when I first came across this awesome quote by the great G B Shaw. I can say that this was the figment that inculcated my liking towards engineering‚ considering it went hand in glove with my inquisitive attitude. So I pursued Mechanical engineering for my under graduation. But in early stages‚ my performance levels never satisfied me and I often felt that I was not making
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