SETTING PRODUCT STRATEGY Under the guidance of Prof. B S Prakash PGPBA 2014-16 - By Team RANKS Radhika Odugoudar Anish Rawat Niharika Joshi Kiran Karpur Shreekarthik Shesha 1 B1412 B1401 B1411 B1405 B1415 Marketing Management Overview Product Definition Market Offering Elements 5 Product Levels Product Classification Product Differentiation DESIGN of Product Product & Brand Relationships Product Systems & Mixes Product Mix Length & Product Line
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understanding of the module on short run cost analysis. Fixed Cost is that cost which does not change (that is either goes up or goes down) irrespective of whether the firm is operating or not. For example on account of strike or account of Lockout in Maruti-Suzuki’s Manesar plant the production process stands still. Even when the plant is not operating the Firm still has to bear such expenses which are indirect in nature. For Example Rent of the factory premises‚ Wages of administrative employees etc
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PAPER ON Marketing Environment Analysis for Automotive Industry in India SUBMITTED BY ANANGA DAS JIPMT001 INTRODUCTION The automotive industry in India is one of the largest in the world and one of the fastest growing globally. India’s passenger car and commercial vehicle manufacturing industry is the sixth largest in the world‚ with an annual production of more than 3.9million units in 2012. According to recent reports‚ India overtook Brazil and became the sixth largest passenger vehicle
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Analyze Ford ’s decision to introduce the X-type to broaden Jaguar ’s appeal from niche player to major competitor in the luxury segment. Tata Motors recently introduced the Nano‚ the world ’s least expensive car. The Nano fits Tata ’s strategic goal of building a low-cost car for the Indian market. Give your opinion‚ backed by evidence and sound reasoning‚ on whether Tata can succeed in targeting both the very low end of the auto market as well as the high end. What would they have to do to pull
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INDIAN AUTOMOBILE INDUSTRY: Overview In the post globalized era where India is looking at growth rates of more than 8%‚ one of the main beneficiaries of India’s growth story is Automobile Industry. Termed as“Industry of Industries” . Automobile industry has been one of the indicators of a country’s economic prosperity‚ as major population of Indian economy is turning out as middle class society. Prior to the 1991 liberalization‚ auto industry in India was controlled and licensed by the government
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Report prepared for MKTG101: Marketing Fundamentals Lecturer: Lucy Miller MARKETING PLAN TOPIC: THE TATA NANO Group 2: Chun Fai Wong (Karson) WOCHD1201 Wei-Hsiang Liang (Jasper) LIWJD1201 Zongxi Yao (Jonathan) YAZOD1101 Feng Wenye (Emma) FEWFD1102 Zhao Jiajun ZHJPD1201 ! Executive Summary The following report is to analyze the marketing plan for the Tata Nano in India. Tata Nano is a city car produced by Tata motors. It was designed to be the smallest‚ cheapest car in India‚ and also one of
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SWOT ANALYSIS OF ASIAN PAINTS SWOT analysis is a basic‚ straightforward model that provides direction and serves as a basis for the development of marketing plans. It accomplishes this by assessing an organizations strengths (what an organization can do) and weaknesses (what an organization cannot do) in addition to opportunities (potential favorable conditions for an organization) and threats (potential unfavorable conditions for an organization). SWOT analysis is an important step
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Dissertation on Automobile Industry The world automobile industry had experienced near constant growth through to the mid-1980’s. The transition from horse carriages to automobiles brought about uncertainty over the development of the product during the industry’s infant years. As the automobile evolved‚ demand for automobiles soared at different points in time throughout the world. However‚ depressed demand eventuated two decades ago after the saturated markets of North America‚ Europe and Japan
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Tata motors Tata faces intense competition from local car manufacturer‚ Mahindra & Mahindra Limited (unrated)‚ which has steadily increased its hold over the Indian automobile market. In the passenger vehicle segment (attached Exhibit 1) Mahindra & Mahindra is almost level with Tata at 11.6% market share‚ up from 9.4% in fiscal 2012 and in the commercial vehicle segment (attached Exhibit 2)‚ Mahindra & Mahindra has increased its market share to 18.0% from 11.3% over the same period. In order to
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CHAPTER – 1 INTRODUCTION TO THE STUDY Abstract The study was carried at Share Khan‚ Coimbatore during March 2014. The aim of the study is to construct an optimum equity portfolio with stocks that form a part of the S&P BSE SENSEX (S&P Bombay Stock Exchange Sensitive Index)‚ using Sharpe’s Single Index model. Daily close price of all the 30 securities of BSE Sensex for the period of 1 year from January 2013 to December 2013 is taken for analysis. In this model the securities ’ inclusion in the
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