SYNOPSIS OF SUMMER PROJECT Work Title: Transformation of “Mahindra & Mahindra” from Farm making equipment to Sports utility vehicle manufacturing Company. Key Questions: To know the various factors behind the success story of Mahindra & Mahindra in Farm making equipment as well as Sports utility vehicle (e.g. Scorpio). Aim: To know the marketing strategies implemented by “Mahindra & Mahindra” behind its successful transformation from Farm making equipment to
Premium Strategic management Marketing Management
World Trade Organization (WTO) mandates‚ and more stringent emission‚ noise and safety norms. The client engaged Mahindra Satyam to analyze emerging scenarios and create a five-year plan. Mahindra Satyam’s Solution Mahindra Satyam outlined three broad phases the client would undergo during a Business Process Reengineering (BPR) program. They were: • Long-term Business Strategy: Mahindra Satyam helped the company identify suitable business opportunities and craft strategies to capitalize on them
Premium Business process reengineering Business process Management
OPEN UNIVERSITY BYW301- MAKING SENSE OF STRATEGY PART ONE PAGE Contributions on Activity 1.2 Tgf Discussion 1-3 PART TWO Criticall Assessment of Mintzberg`s 5P`s of Strategy to Mahindra and Mahindra Case Study ‘SUVvival of the fittest’ 3 - 7 REFERNCES 7 PART ONE INTRODUCTION STRATEGY A company strategy is management`s action plan for running the business and conducting operations. (Thompson et al‚ 2007‚ p.3). Strategy is a plan-sort of consciously intended course of action
Premium Strategic management Strategy
Abstract: The case examines the reasons behind automobile major Mahindra & Mahindra’s decision to implement a Business Process Reengineering (BPR) program. The case explores in detail the implementation procedure at the company and the benefits that accrued from the BPR program. In addition‚ the case discusses the concept of BPR‚ its benefits‚ and the steps that need to be taken to ensure the success of such initiatives. Issues: » Examine the benefits that a BPR program can offer to an organization
Premium Business process reengineering
knowledge helped me a great deal in learning all that I learnt at Priyadarshi Motors Pvt Ltd (MAHINDRA)‚ PATNA. Few people who are also part of my project without their help‚ things wouldn’t have been easy as they were‚ Ajay kumar(mechanic)‚Mithlesh(mechanic)‚Dhruv kumar(mechanic)‚ Imraan(mechanic). Last but not the least; I would like to express special thanks to every member of Priyadarshi Motors(MAHINDRA). In their own unique ways‚ they have contributed to making my short stay at (M&M)‚ The most
Premium Internal combustion engine Diesel engine
INTRODUCTION The Project assigned to me was “A STUDY ON CUSTOMER SATISFACTIOIN REGARDING AFTER SALES SERVICES OF MAHINDRA&MAHINDRA AT SUTARIA AUTOMOBILES SERVICE CENTRE‚ IN BELGAUM DIST”. This study will help me to find and customer satisfaction level of the customer for authorized M&M service station in Belgaum dist‚ To know the reason for decline of customers at service station‚ To know the perception of customers regarding the charges or rates offered by the service station and To know
Premium Automotive industry Automobile Diesel engine
Case 11 Mahindra & Mahindra (B): An Emerging Global Giant? “I have been on record to say that my philosophy of going global is because if you don’t succeed abroad or don’t have the capacity to succeed abroad and to carve out some turf abroad you are not going to be safe at home […]. If you want to compete with multinationals you have to be a multinational. So that is the logical rationale for going abroad.” 1 –ANAND G. MAHINDRA‚ Vice Chairman and Managing Director‚ Mahindra & Mahindra Ltd.‚ in 2010
Premium BSE Sensex Companies based in Mumbai
A REPORT ON FINANCIAL ANALYSIS OF THE AUTOMOBILE INDUSTRY 2013 CONTENTS Serial No. Content Page No. 1. Introduction 3 2. RATIO ANALYSIS 2.1 Liquidity Ratios............................................................................. 2.2 Activity Ratios............................................................................... 2.3 Solvency Ratios
Premium Financial ratios Financial ratio
graphs Findings Suggestions Conclusions | | IV | Chapter 4 AppendixQuestionnaire Bibliography Joining Report Weekly Reports | | INTRODUCTION The Project assigned to me was “A STUDY ON CUSTOMER SATIAFACTION TOWARDS MAHINDRA&MAHINDRA VICHELES (APR)GAYA INTRODUCTION ABOUT AUTOMOBILES INDUSTRY: History and development of Automobiles also marks the dynamism in technological growth men have achieved. From the days of horseless carriages to the modern-age
Premium Automotive industry Automobile
PORTER’S GENERIC COMPETITIVE STRATEGY Automobile Sector MARUTHI: Low Cost Product – Differentiated service Product Pricing: Maruthi build high walls of safety against competition by its very competitive pricing i.e. pricing as low as possible for the particular product. Maruthi has also been a company that has strived for sustainable development with their “three R” framework standing for “reduce‚ recycle‚ reuse” in its plants‚ so that there is a minimal stress on resources emphasizing on low
Premium Customer service Maruti 800 Economics