Background and Problem Definition: Jones • Blair Company distributes architectural‚ original equipment manufacturing (OEM) paint and paint sundries under its brand name over 50 counties in 4 states of US while operating from its plant and headquarters in Dallas. Changing market and industry trends were posing a threat to many regional companies. JBC competed successfully with other national paint companies banking on its different paint formulation and readily available technology. However survival
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JBC’s market area and segmentation The market of Jones Blair can be divided to two groups: Dallas-Fort Worth area and Non Dallas-Fort Worth JBC’s potential segment(s) and strategy In order to reach these business goals at a time when growth is nonexistent‚ Jones-Blair must take immediate action and increase their sales team and refocus their sales energies. Jones Blair is a regional paint manufacturer that has to compete in a mature market (sales growth are expected to be the general
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focuses on architectural pain coatings and sundries. With a growth rate at the approximate rate of inflation expected for 2005. Of the national $12 billion market‚ Dallas Fort-Worth (DFW) regional sales were estimated at $80 million dollars with Jones Blair capturing $12 million dollars. It is characterized by a slow growth rate that be attributed to a number of things such as the housing market‚ and the increase in products and materials that don’t require paint (aluminum siding for houses‚ injection
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is based on the extremely high quality and performance of the products. By cutting price‚ Jones Blair will be able to stay competitive in price with other the other products on the market. In 1997 architectural product sales volume was $12‚000‚000. Jones Blair has a current net profit of $1.14 million‚ and to stay profitable it must maintain this amount. $12‚000‚000*.35= $4‚200‚000 If Jones Blair reduced its price by 20% the contribution margin will drop to 15%. New contribution margin
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Pontificia Universidad Católica de Chile Facultad de Administración Análisis Caso Jones Blair Company Fecha: 9 Abril 2008 Caso Jones Blair Company Jones Blair Company comercializa preferentemente sus pinturas y artículos varios relacionados en el estado de Texas. En este estado atiende tanto el área metropolitana de Dallas-Fort Worth (DFW) como también al resto de las áreas rurales del estado. Las pinturas de Blair Company son de gran calidad pero a su vez son las de mayor precio en el mercado
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This case is discussing the U.S. paint industry and especially the case of Jones Blair Company under the direction of Alexander Barrett. This industry contains almost 600 paints firms and is divided into three broad segments: architectural coatings‚ original equipment manufacturing coatings‚ and special-purpose coatings where each segment serves a specific need. Jones Blair Company produces and markets architectural paint and original equipment manufacturing coatings under the Jones Blair brand name
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Assignment on Marketing Management. Position Paper on Jones Blair Company. Submitted by GEMCYN SURAJ‚ Cohort B-33‚ Banner Id @02883877 on 01/16/2013. After perusing the material‚ I find that Mr. Alexander Barrett has a sticky situation. Unless his company does something outstanding‚ it is destined for losses in the future. Unfortunately‚ all his VP’s are off target. Hence‚ I suggest they form small “Blue Ocean” niches to make themselves more competitive. What makes a company unique are its products
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ASTON-BLAIR‚ INC. CASE ANALYSIS Aston-Blair is a producer of "precious metal alloys and other specialized alloys for commercial and industrial use" (Aston-Blair Case‚ 1999: M-6‚ 13). At the time of the case‚ this company is experiencing difficulties due to the economic slowdown that occurred in the early 1990s and the declining price of gold‚ caused by the start of the Gulf War. At the end of an executive committee meeting‚ Wynn Aston III‚ CEO of Aston-Blair‚ charged Peter Casey‚ Vice President
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Sam Moore 10/2/2014 BA 5401 Case Analysis – Martin Blair This week’s case focuses on restaurant owner Martin Blair’s two recently opened establishments‚ Pizzetta and Viva Italia‚ and concludes with Blair wrestling with the idea of expanding his business and opening more establishments in the Charlotte area. Particularly‚ he is considering expansion by franchising of either‚ or both restaurant concepts. Blair is thorough in his evaluation of the climate for expansion‚ and has done ample research
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BACKGROUND AND PROBLEM DEFINITION As the architectural coatings industry is reaching maturity‚ Jones Blair Company is trying to come out with new methods to sustain themselves in the market‚ and look for opportunities in newer markets. The question is of where and how to deploy corporate marketing efforts among the various architectural paint coatings markets served by the company. MARKET AND INDUSTRY ANALYSIS Long term sales growth for architectural coatings industry sales growth is projected at
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