Jones – Blair Case Analysis Davenport University Case Recap Jones Blair company is a privately held company that produces and markets architectural paint under the Jones Blair brand name. In addition to producing a full line of architectural coatings‚ the company also sells paint sundries although they are not manufactured by Jones Blair. Sales for the company in 2004 were $12 million with a net profit before taxes of $1.14 million. Sales have been increasing roughly 4 percent per annum
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Case Summary Jones Blair company is a privately held company that produces and markets architectural paint under the brand name‚ “Jones ( Blair.” Besides producing architectural coatings‚ the company also sells paint sundries (rollers‚ brushes‚ etc.) although they are not manufactured by Jones Blair. In 2004‚ sales were $12 million with a net profit before taxes of $1.14 million. Sales have grown by about 4 percent per year over the past decade while paint gallonage has remained relatively
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JBC’s market area and segmentation The market of Jones Blair can be divided to two groups: Dallas-Fort Worth area and Non Dallas-Fort Worth JBC’s potential segment(s) and strategy In order to reach these business goals at a time when growth is nonexistent‚ Jones-Blair must take immediate action and increase their sales team and refocus their sales energies. Jones Blair is a regional paint manufacturer that has to compete in a mature market (sales growth are expected to be the general
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focuses on architectural pain coatings and sundries. With a growth rate at the approximate rate of inflation expected for 2005. Of the national $12 billion market‚ Dallas Fort-Worth (DFW) regional sales were estimated at $80 million dollars with Jones Blair capturing $12 million dollars. It is characterized by a slow growth rate that be attributed to a number of things such as the housing market‚ and the increase in products and materials that don’t require paint (aluminum siding for houses‚ injection
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Jones Blair Company Jones-Blair Company sells paint and related products throughout select states in the southern United States. The company’s best marketing strategy in an environment of declining paint demand. Not only is demand declining‚ but the company is also faced with increased competition from national companies‚ such as Kmart‚ Wal-Mart and Home Depot‚ who have the ability to mass merchandize their paint products. The paint industry is divided into three segments: architectural‚ OEM coatings
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Jones Blair Company The US paint industry was in a mature stage of life cycle. During 1999 sales were around $13 billion. The following are three different segments of the US paint industry. 1. Architectural Coatings:used for general purpose which accounts for 43% of total sales‚ sold through wholesaler and retailer to end consumer. 2. OEM coatings: formulated for industrial purpose which represent 35% of total sales. 3. Special Purpose Coatings: designed for special or environmental conditions
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Background and Problem Definition: Jones • Blair Company distributes architectural‚ original equipment manufacturing (OEM) paint and paint sundries under its brand name over 50 counties in 4 states of US while operating from its plant and headquarters in Dallas. Changing market and industry trends were posing a threat to many regional companies. JBC competed successfully with other national paint companies banking on its different paint formulation and readily available technology. However survival
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Background and Problem Definition The case describes the competition in U.S. paint industry and also about Jones Blair Company which deals in architectural paint and paint sundries. The problem definition in the case study depicts a meeting of company executives where discussions are made that how to deploy corporate marketing efforts of the company in order to increase the sales‚ as peak painting season is approaching soon. Market and Industry Analysis Paint Industry: The industry is divided
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October 2012 Jones Blair Case Study Jones Blair Company is a paint manufacturer that distributes paint to Texas‚ Oklahoma‚ New Mexico‚ and Louisiana with its manufacturing plant based in Dallas-Fort Worth (DFW). The main product line of the company is architectural paint with some line depth that they manufacture at their own plant; they also offer the sundries for painting towards their end customers. The sundries offered are not produced by the company itself but carries the Jones Blair brand logo
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Statement of the Problem Decide where and how to deploy corporate marketing efforts among the various architectural painting coatings markets serviced by the company in the southwestern United States. Situation Assessment The US paint industry is a very mature market. The case goes as far to say that paint is can now be considered a commodity. There are 3 main sectors of the paint industry with 2‚ Architectural coatings and OEM coatings‚ holding more then 3 quarters of the market
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