venture to FRANCHISING. In 2006‚ the company has already the Franchises in malls and other busy areas of Metro Manila‚ Luzon‚ Visayas & Mindanao. This company has received several awards since then. Franchising: Is a network of interdependent business relationships that allow a number of people to share: * A Brand Identification * A Successful method of doing business * A Proven marketing and distribution system The Food Cart Franchise is given for as Low as Php21‚ 888.00 ‚ all in ready to operate
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History of Jollibee In 1975 Tony Tan and his family opened a Magnolia Ice Cream parlor in Cubao. Sometime in 1978‚ Tony Tan and his brothers and sisters engaged the services of a management consultant‚ Manuel C. Lumba. Lumba shifted the business focus from ice cream to hotdogs‚ after his studies showed that a much larger market was waiting to be served. Lumba became Tan’s last business and management mentor. The Jollibee mascot was inspired by local and foreign children’s books. Lumba created the
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Jollibee Foods 1. On what key resources and capabilities did Jollibee build its market position in the Philippines? Jollibee’s success in its home market developed as a result of its ability to better meet the needs of the Filipino customer. Although its success was mediated by the political and economic crises of 1983‚ Jollibee was still able to deliver a product that both cheaper and better tasting than that of McDonald’s. • As one of the “5 Fs‚” flexibility was an asset of Jollibee. The
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Jollibee case study How can companies create value in the Fast Food industry? How was Jollibee able to develop a dominant position in the Philippines? What are Jollibee’s sources of competitive advantage with respect to McDonald in that market? Companies in fast food industry are creating value with: Providing a time constrained customers a good quality food in a clean dining environment at a low price Offering Standardized menus‚ cooked in bulk in advance‚ kept hot‚ packaged‚ and available
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international. Jollibee ‚which was a Filipino chain of restaurants‚ wasforced to change their strategy with the entry of McDonalds in Philippines‚ whichlater transformed the company into a global company .The company faced seriouschallenges with their international exposure. The challenges included the conflictswith franchisees/Joint venture and conflicts between divisions. Another issue that thecompany faced was the entry into Papa New Guinea‚ United States of America andexpansion plans in Hong Kong
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Jollibee Case Study Introduction Jollibee started in 1975 as an ice cream parlor (Barlett‚ Bemish 2010). It diversified into sandwiches after the company’s president Mr. Tony Tan realized that events triggered by the 1977 oil crisis could double the price of ice cream (Barlett‚ Bemish 2010). However‚ the business incorporated a year later with only five stores in Manila. Its name is inspired by the president’s vision of employees working happily and efficiently like bees in a hive (Barlett
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Standby power > Case History Jollibee Commissary‚ Canlubang Laguna‚ The Philippines Our energy working for you.TM Where: Jollibee Commissary‚ Canlubang Laguna‚ The Philippines What: Two 1750DQKB generator sets‚ powered by QSK60 engines‚ one 2 MW DQKC generator set‚ powered by a QSK60 engine and PowerCommand® Digital Master Control MC200 from Cummins Power Generation Purpose: To provide backup for the grid power supply to the food-processing plant in the event of power outages‚ especially during
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Collaborations Business Systems Management & Strategy BUSI1151/BUSI1494 Small Business Development 6 THREE HOURS May 2011 Course co-ordinator: Dr Lin Yan INSTRUCTIONS TO CANDIDATES Answer ALL questions. A copy of the case study has been supplied in advance of the exam. The case study is also attached to this examination paper. This is a CLOSED book examination. May 2011 Course Title Small Business Development Course Code BUSI 1151/1494 Page 1 of 2 APPROVED Question One – Franchise (40 marks)
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because of it poor industrialization in the country. This is when I come up with an idea to set up the first company to franchise with Lay’s in Bhutan. Sometimes question often rise why do I have to franchise with Lay’s? Why not start a fresh business with local brand? I did consider lots of things for successful business and you will see those after going through the whole business plan. Bhutan Lay’s Co. Executive Summary Around the world the most consumed snacks is Potato Chips. Simply a fried
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1- Introduction 4 1-1 Over View of Subway 4 1-2 Franchise in Subway 6 1-3 Subway Mission 6 1-4 Subway Core Value 6 2- Organization Structure 7 2-1 Shareholders 7 2-2 Management Team 7 2-3 Employees 7 3- Markweting Strategy 7 3-1 Target Market 8 3-2 Market Size 8 3-2 Market Growth 10
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