C A S E I I Leonardo R. Garcia‚ Jr. Jollibee De La Salle University The Philippines The Taste that Jochen Wirtz Conquered a Nation NUS Business School National University of Singapore Singapore When someone says "fast-food restaurant"‚ what is the first name that comes to mind? Chances are good that it’s McDonald’s‚ the world’s largest food service organization. McDonald’s holds 20% share of the U.S. fast-food market‚ triple the share of closest
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Jollibee was able to build its dominant position in the fast food industry in the Philippines in several ways. The Company‚ in which the Tan family owned a majority ownership‚ operated on the vision of employees working happily and efficiently. This vision later became part of Jollibee’s “Five Fs” operating philosophy. The “Five Fs” included friendliness‚ flavorful food‚ a fun atmosphere‚ flexibility in catering to customer needs‚ and a focus on families. Throughout the Philippines‚ the Company
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Jollibee report in Vietnam Table of contents I. Executive summary 6 II. Introduction 7 III. Jollibee Foods Corporation in Vietnam report 8 1. The context of Jollibee Food Corporation business strategy 8 2. The key stakeholders of the company in Vietnam 9 3. Conduct an external environment and organizational audit of the company 12 4. Analyze the strategic position of Jollibee Food Corporation in Vietnam using appropriate techniques 19 5. To demonstrate ability to think strategically
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A Report on Jollibee Foods Corporation Prepared By: Syed Tarik ID: 1030510650 Section: 6 Prepared For: Bashir Hussain Senior Lecturer School Of Business North South University Contents: * Executive Summary * Business Landscape * Target Market * Positioning * Marketing mix * Firm Analysis * Solutions and Recommendations * Conclusion Executive Summary This report is an attempt to analyze the case of “Jollibee Foods Corporation (A) International
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Best Business Practices of Jollibee I. Quality Product and Services Jollibee’s growth is due to its delicious menu line-up – like its superior-tasting Chickenjoy‚ mouth-watering Yumburger and Champ hamburger‚ and deliciously satisfying Jollibee Spaghetti complemented with creative marketing programs‚ and efficient manufacturing and logistics facilities. II. Customer Satisfaction Customer satisfaction has always been key to Jollibee’s success. Never losing sight of its goals‚ Jollibee has
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1. Jollibee was able to build the dominant position in fast food in the Philippines because it was based on “Five Fs”: friendliness‚ flavorful food‚ fun atmosphere‚ flexibility in catering‚ and focus‚ which fitted the Filipino customer’s habit. Additionally‚ since it was a local brand‚ it understood the customers well. For example‚ it offered spicy burgers that McDonald couldn’t offer. Furthermore‚ the political and economic crisis that occurred in 1983 led most foreign investors and competitors
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Name of Business Just Fries (Pty) Ltd Entrepreneur’s Name Address Contact Numbers Contents 1. Summary of Intention 1.1 Start-up Summary 1.2 What do I get for the set up cost? 1.3 What do I get for the initial stock purchased? 1.4 What is meant by initial working capital? 1.5 What sort of return on investment can I expect from my business? 1.6 How the loans will be repaid? 2. Business Profile 2.1 What
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November 23‚ 2012 JOLLIBEE FOODS AND CORPORATION Mission To serve great tasting food and bringing the joy of eating to everyone Vision We are the best tasting QSR [Quick Service Restaurant] The most endearing brand that has ever been... We will lead in product taste at all times... We will provide FSC [Food‚ Service‚ and Cleanliness] excellence in every encounter... Happiness in every moment... By year 2020‚ with over 4‚000 stores worldwide‚ Jollibee is truly a GLOBAL
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Is it better to buy a franchise than starting your own business? 2013/12/15 Going into business is a big decision for many aspiring entrepreneurs. One way is to start a business from scratch; the other way is to buy a franchise with a well-known brand name. Each one of these alternatives has its cons and pros. When the choice has been made the next question becomes what kind of business to choose (Ralph‚ 2013). There are so many different options to choose
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INTRODUCTION TO FRANCHISE MANAGEMENT DEFINITION : *In simple terms‚ a “franchise” is an agreement between two parties which allows one party i.e. the franchisee‚ to market product or services using the trademark and operating methods of the other party i.e. the franchisor. (bfa) *“A franchise operation is a contractual relationship between the franchisor and franchisee in which the franchisor offers or is obliged to maintain a continuing interest in the business of the franchisee in such areas
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