Case on Nike “Just Do It” Campaign Case on Nike “Just Do It” Campaign Submitted to: Prof. Bijal Mehta Submitted by: Kruti Acharya A01 Sunny Agarwal A02 Namrata Ajmera A03 Abhishek Barot A 04 Husain Behrinwala A05 9/4/2011 Submitted to: Prof. Bijal Mehta Submitted by: Kruti Acharya A01 Sunny Agarwal A02 Namrata Ajmera A03 Abhishek Barot A 04 Husain Behrinwala A05 9/4/2011 Mini-case Study: Nike’s “Just Do It” Advertising Campaign According to Nike company belief
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lovin’it” campaign is the main marketing strategy that McDonald’s used to connect with customers. The first worldwide campaign for McDonald’s‚ it is “i’m lovin’it” campaign and it is McDonald’s first time that a single set of commercials used concurrently around the world. McDonald’s put the “i’m lovin’it” theme into all their advertising‚ promotions‚ public relations‚ restaurant merchandising and overall brand communications initiatives. (McDonald’s Corporation‚ 2003) The key of this campaign are five
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Assignment Name: Nationwide Road Safety Education Campaign Background of the assignment Bangladesh has one of the highest fatality rate in road accident. 42% of these fatal accidents occur on its highways. Added with accidents the management of highways is another serious problem faced by road authorities. The important factor contributing to these problems is lack of awareness to use road and road engineering facilities safely and properly. The statistics reveals that Bangladesh has one of
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Advert Analysis Recently we have been asked to choose an advert and analyse the chosen advert. I have chosen a TV advert by the ’Think!’ campaign‚ it is the campaign called ’kill your speed‚ or live with it’‚ which is also the slogan of the advert. The purpose of the advert is a threat to drivers‚ scaring them into not speeding. The audience is targeted at all drivers‚ it focuses on what happens to you‚ as the driver if you are speeding and kill and innocent child. This spine chilling advert
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EXAMPLE 3 TEMPLATE – ASSESSMENT REPORT DEPARTMENT OF XXXXXX XXXX UNIT ASSESSMENT REPORT EMPLOYEE: JOB TITLE: DESIGNATION: WORK UNIT: POSITION NO: RESPONSIBLE TO: [Suggested objective‚ only] This report is for the purpose of summarising the outcomes of the informal inability process in respect of the areas of performance requiring improvement by the employee during the period XXXXX to the present. PART 1 (The first task for the manager in completing the Assessment
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------------------------------------------------- KLM Surprise Digital Campaign Analysis ------------------------------------------------- Introduction: How Happiness spread Figure 1 http://surprise.klm.com/ Royal Dutch company KLM sought a different way to connect with their customers and reward them for flying with them‚ at the Amsterdam Schiphol Airport. And what better way to do it‚ was through the “KLM surprise” Campaign of “how happiness spreads”. It consisted of monitoring traveller’s
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Hillary Clinton is a Democratic candidate for the office of President of the United States in 2016. Clinton’s run was announced by campaign chairman John Podesta in an email to donors on April 12‚ 2015‚ and followed shortly by an official campaign video entitled "Getting Started”. Clinton served as the secretary of state of the United States of America from January 21‚ 2009‚ to February 1‚ 2013‚ and as a senator from New York from 2001 to 2009. She lost the Democratic presidential primary nomination
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Greater Mumbai Cleanliness And Sanitation Byelaws 2006 Municipal Corporation of Greater Mumbai Solid Waste Management Department Helping make CLEAN Mumbai Clean-Up Mumbai Campaign An MCGM Initiative Mumbai Facts • Every public space is splattered with paan stains and there is litter on the streets besides the odd pile of debris and garbage. • Mumbai Produces 6500 tons of Garbage per day. • Also produces nearly 2500 tons of construction and demolition (C&D) waste per day. • Municipal Corporation
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Campaign Critique Introduction Coca Cola‚ the world’s greatest and most successful brand for soft drinks was introduced in the year 1886. Coca Cola has had a lot of memorable images/advertisements which are seen as an icon for Coca Cola. One of these images is the image of the polar bear. Coca Cola’s advertisements/print advertisements have featured polar bears from as far back as 1922 and have had a lot of memorable moments‚ such as in the year 1993‚ where an advert was released of the polar
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Successful public relations campaigns no longer have to stop at billboards‚ store greeters and newspapers. In this age of social networking‚ media and technology‚ there are numerous opportunities to explore various methods of implementing effective public relations campaigns and a variety of companies have been capitalizing on these different methods. Following‚ you will see examples of employing the Internet‚ nature and a host of other methods in order to catch the eye and attention of consumers
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