Soft drink consumption has increased substantially over the last 50 years and it has been established that using large amounts of soft drinks regularly can be detrimental to your health. If used in moderation soft drinks can have some beneficial effects on your body. Caffeine Benefits Caffeine is a stimulant that is found in soft drinks. It large amounts can have detrimental effects on your health but it also has numerous benefits. Caffeine stimulates your central nervous system‚ helps breakdown
Premium Carbonated water Soft drink Nutrition
SWOTS ANALYSIS OF INNOCENT DRINKS: Internal: Strengths: * Owners are 3 young men experienced with management consulting and advertising‚ which is crucial when starting a business. Thus by having this fundamental skills‚ they have an advantage in starting their business as compared to someone who does not have the knowledge of business. * Have aims and objectives. * High ambition‚ motivation and excellent personal caliber. This allows them to fulfill their mission and vision‚
Premium Recession Competition
13 Procurement 13 Maintaining Growth 14 Conclusion 17 Glossary of Terms 18 References 19 Bibliography 20 Appendix A – Innocent Annual Report 2007 22 Appendix B – Innocent Facts and Figures 23 Appendix C – Dec 2008 Financial Report 24 Introduction The purpose of this report is to assess Innocent Drinks‚ a UK based company who operate within the soft drink FMCG industry. This case study was derived from seeking the answer to how the organisation has achieved the growth‚ and how this
Premium Management Strategic management Marketing
Energy Drinks and there effects on the human body. Have you ever wondered what the side effects were after drinking an energy drink? People buy these types of drinks all the time and they are very popular with the younger groups. They give you a boost of energy but they can also make you sick. There are many different brands of energy drinks on the market the most popular are Red Bull and Monster. People are now mixing these with alcohol which has a serious side effect. There are
Premium Energy drink Dehydration Red Bull
Several years ago energy drinks barley existed. Not all people were familiar of it. People who consumed it did not understand the bad health effects behind it. This is because they were not as popular as it is today. Nowadays‚ energy beverages markets grew rapidly in recent years. There are many different brands of this drink in the world today. These beverages have caused many health problems to those who consume them. One group affected by the high consumption of energy drinks are children. The increase
Premium Energy drink Energy drink Caffeine
and Adam Balon founded the innocent drinks in 1998. All the three were in their respective fields of work and working for different companies after they graduated in 1994. Reed worked for an advertising agency‚ while Balon and Wright worked for different management consultants. The three friends always had an idea about starting a company of their own and in 1998 they founded the innocent drinks after an intense market research and testing their product. THE EARLY INNOCENT Reed‚ Balon and Wright organised
Premium Marketing Harvard Business School Coca-Cola
Contrasting Coffee and Energy Drinks For years‚ there have been debates on whether there are health differences between energy drinks and coffee. Though they are very similar‚ coffee and energy drinks have many factors that play parts in their differences. Ingredients‚ caffeine content‚ taste‚ and target audience are just some of the many elements that play a role in the differences of coffee and energy drinks. The first difference of coffee and energy drinks is the ingredients used to make either
Premium Coffee Caffeine Drink
Innocent Drinks (“Innocent”) should start the European expansion because it has the largest growth potential and best leverages the core competencies of the company. The structure of the chilled drink business in Europe‚ especially for smoothies seems to be an oligopoly. A few large players take the lion’s share of the market. As such‚ Innocent has the potential to achieve similar market share as in the UK by expanding to new European markets and using its strengths in dynamic marketing‚ branding
Premium Brand management Marketing
Sugary Drinks or Diet Drinks: What’s the Best Choice? Alexander B. Simon ITT Technical Institute Abstract Better beverage choices can help fight and prevent obesity and diabetes. Water‚ of course‚ is the best beverage option. It delivers everything the body needs—pure H2O—with zero calories. But for some tastes‚ plain water is just too plain—and it may be unrealistic to ask everyone to kick the sugar-water habit overnight. We must instead work to retrain the American palate away from sweet
Premium Soft drink
Energy drinks refer to beverages that contain‚ besides calories‚ caffeine in combination with other presumed energy-enhancing ingredients such as taurine‚ herbal extracts‚ and B vitamins. They first appeared in Europe and Asia in the 1960s in response to consumer demand for a dietary supplement that would result in increased energy (Reissig and others 2009). In 1962‚ a Japanese company‚ Taisho Pharmaceuticals‚ launched Lipovitan D‚ one of the very 1st energy drinks‚ which is still dominating the Japanese
Premium Energy drink Coffee Drink