Introduction Ocean Park‚ Hong Kong’s only homegrown theme park‚ was opened in 1977. It is the largest marine-based theme park in Asia‚ focusing on providing facilities for educational‚ recreational and conservation activities to the public. The park houses fourteen rides‚ an assortment of aquariums‚ a giant panda exhibit‚ observatories and educational laboratories. It is also the only Asian Park to be accredited by the American Zoo and Aquarium Association. Problem- Hong Kong Tourism In 2004‚
Premium Amusement park Magic Kingdom Hong Kong
Hong Kong Disneyland’s advantages: 1. Hong Kong has advantages such as geography‚ population‚ adjacent to the largest market in the world. Within 5 hours flying time‚ covering half of the world’s population. 2. well-known brand--Magic Kingdom of Walt Disney World cultural genius lies in its culture around the world to be "United States-processing". Classical inheritance of the culture has a strong sense of self-ability‚ Disney have cultural capture world of classical culture that last forever
Premium The Walt Disney Company Walt Disney Parks and Resorts Walt Disney
Ocean Park vs. Hong Kong Disneyland History about Ocean Park Officially opened on 10th Jan 1977 by the Governor of Hong Kong‚ Sir Murray MacLehose‚ the Ocean Park was constructed with HK$150million funded from the racing profits earned from the Hong Kong Jockey Club while the land was given free by the Hong Kong Government. It is located in Wong Chuk Hang and Nam Long Shan in the Southern District of Hong Kong. The park has won several awards‚ including The World ’s Seventh Most Popular Amusement
Premium Amusement park Walt Disney Chief Executive of Hong Kong
Strengths: Honk Kong Disney Theme Park has its incredibly strong brand awareness is its powerful strength. As a child I had willingly been instructed with the brand and can even recognize the distinct calligraphy associated with the brand. It has no surprise because BusinessWeek has ranked Disney as the 8th most recognizable global brand. A recognizable brand such as Disney increases consumer trust and indicates the company’s advanced and successful marketing. Another reason for Hong Kong Disney Theme
Premium Amusement park Magic Kingdom Walt Disney
Ref. No.: HRM0066 Grooming Next-Generation Leaders: The Infosys Way “A true leader is one who leads by example and sacrifices more than anyone else‚ in his or her pursuit of excellence. It is our vision at Infosys‚ to create world class leaders who will be at the forefront of business and technology in today’s competitive marketplace. The Infosys’ Leadership Institute has been conceptualised to instill in our employees creativity to bring new ideas to fruition‚ make transition to new paradigms
Premium Infosys Leadership N. R. Narayana Murthy
Comparison of Marketing Strategy of Wellcome and City’super in Hong Kong No Name Student No# December 23‚ 2008 Royal Brisbane International College 5/F Yue Hwa International Building 1 Kowloon Park Drive‚ Tsim Sha Tsui‚ Hong Kong Contact No.: XXXXXXXX Email: XXXXXXX Table of Content 1. Introduction 3 2. Target Segment 3 3. Marketing Strategy 4 3.1. Product Strategy 4 3.2. Price Strategy 5 3.3. Promotion Strategy 5 3.4. Place Strategy 6 4. Conclusion
Premium Marketing Retailing Shopping mall
attractions in Hong Kong. It is not only well-known in Hong Kong and also world-wide since OPHK had been ranked the World’s Seventh Most Popular Amusement Park. Many tourists visit Hong Kong will visit OPHK as well. The large amount of capital is also the strength of OPHK. As promote the Koala may need a heavy advertising costs‚ a large amount of capital may allow OPHK to afford the cost. Weakness For the weakness‚ OPHK had the main competitor‚ Hong Kong Disneyland. Both of the theme parks offer the
Premium Inflation Amusement park Magic Kingdom
important elements of the marketing mix‚ can be difficult to get right. Pricing too high‚ or low‚ can negatively impact on customer satisfaction and revenue. Adopting a pricing strategy is necessary to achieve desired sales objectives (Chan & Wong 2005). Research indicates that whilst a price reducing strategy‚ which is commonly used in response to strong competition‚ may see short term gains‚ rarely does it attract and retain new customers (Chan & Wong 2005). In Hong Kong many hotels have reduced
Premium Hong Kong Hotel People's Republic of China
Editor Nursing Issues in Hong Kong Steven L. Baumann‚ RN; PhD Associate Professor‚ Hunter College of the City University of New York‚ New York Changes in nursing in Hong Kong over the past decade have had more to do with the changes in the world and the region’s economy and population than the changes instituted by the Republic of China. Hong Kong’s nearly 7 million people’s health is‚ like in other places‚ threatened by a shortage of skilled and experienced nurses. Hong Kong’s three major university-based
Premium Nursing Nurse
Air pollution in Hong Kong is often so bad that it is impossible to see across Victoria Harbor due to all the haze and smog. The government did endeavor to modify the air quality but‚ sadly‚ it still deteriorates continually. Even worse‚ the Air Pollution Index recently hit a record high‚ which suggests that the air quality in Hong Kong is far lower than the international standard. It all shows that air pollution is just a growing problem and I’m writing to raise several concerns about air pollution
Premium Pollution Air pollution People's Republic of China