Preview

Swot of Hong Kong Disneyland

Satisfactory Essays
Open Document
Open Document
507 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Swot of Hong Kong Disneyland
Hong Kong Disneyland's advantages: 1. Hong Kong has advantages such as geography, population, adjacent to the largest market in the world. Within 5 hours flying time, covering half of the world's population. 2. well-known brand--Magic Kingdom of Walt Disney World cultural genius lies in its culture around the world to be "United States-processing". Classical inheritance of the culture has a strong sense of self-ability, Disney have cultural capture world of classical culture that last forever tree body, to fight the United States fashion the essence of "production" rather than "writing" mode to bulk sales of 3. Advanced technology and management philosophy of "SCSE" charm at Disney University, is the most typical dialogue exercises training new employees: Instructor: "we all know that McDonald's hamburgers. What did Walt Disney production? " New employee: "Disney to bring joy to people!" "Happy" Disney whether or not it is located in what part of the world, is pursuing a "SCSE" business philosophy, safe (safe), polite (civility), performance (show), efficiency (efficiency). Disney connotation to it: to ensure our guests comfort and safety; our staff polite; ensure that our performances are full of magic; guarantees our business with high efficiency. 4. the Romans do, positive Park localization. Disneyland after transplanted to Hong Kong attach great importance to the Feng Shui layout. Regardless of is paradise entry, also is small to a spent a grass, and a tree a wood, are after Feng Shui Division carefully planning; Disney Company more in Park within Hotel ad hoc a to "five" for theme of "Feng Shui in the restaurant", not only in restaurant layout joined "gold, and wood, and water, and fire, and soil" elements, even meal single also to "five" for theme. Disadvantage: cultural differences; Preparation for 6 years of opening of Hong Kong Disneyland on September 12. Back in 1999, in the face of financial crisis, economic downturn, high unemployment rate in
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Analyse the marketing decisions within a travel and tourism organisation in relation to the marketing mix influencing factors.
    • 718 Words
    • 3 Pages

    Analyse the marketing decisions within a travel and tourism organisation in relation to the marketing mix influencing factors.

    In order for Disneyland Paris to keep running successfully, it has to look at the main factors that can affect its business. The main factors should be analysed by the developing company to be more aware of how to manage their target market. Disneyland Paris has many target markets which the main one is “Disney family” so they need to think through what kind of products that they have to offer to this type of customers and how they’re going to market it. This type of customers “Disney family” is a really important because it’s such a large target market and so therefore the market team needs to be more aware of how they’re going to take advantage of this large market.…

    • 718 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    What Was The Walt Disney's Cultural Problem
    • 161 Words
    • 1 Page

    What Was The Walt Disney's Cultural Problem

    The Walt Disney Company were faced with cultural problems in opening theme parks outside the U.S. They wanted Mickey Mouse to grow international bounds in their foreign theme parks. The other countries did not want the American icon Mickey Mouse as a representation of their culture. They had to develop new attractions, lower admission prices and a massive marketing campaign to increase attendance. Disney had to learn and understand culture in the countries so it can appear universal, events, trends, and cuisine was their expressing their message. They had to understand the culture such as the fourth floor was passed over at all hotels because of a culture belief that the number four was bad luck in Hong Kong. One of the Disneyland ballroom…

    • 161 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    Disney Theme Parks
    • 2251 Words
    • 10 Pages

    Disney Theme Parks

    As the well-known multinational enterprise, Walt Disney company has achieved a great success in its oversea project. The company set up Disneyland in Japan, France and China successively. But it carried out different policies according to different areas. The report will analyze the motivations of setting up abroad. And define…

    • 2251 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Disney Asia
    • 386 Words
    • 2 Pages

    Disney Asia

    With its large population, and low number of theme parks, Asia is an attractive location for Disney. Already, the company has been successful in Tokyo. While its park in Hong Kong has been less profitable, the company believes that further expansion into the region is worthwhile. However, the company faces a number of cultural challenges that must be overcome. Certainly language poses a problem for the company. At Hong Kong Disneyland, the company has chosen to be trilingual for example. In addition to dealing with language differences, Disney must also tailor other components to meet the local needs. The Hong Kong location includes more covered space to allow people to enjoy the park without dealing with the region’s rainy weather, special gardens for picture taking that appeal to the preferences of tourists visiting the park have been created, and the menu has been adapted to local preferences. Plans for the Shanghai location will incorporate Chinese cultural features as well as more traditional Disney themes.…

    • 386 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Disney: Losing Magic in the Middle Kingdom - Executive Summary
    • 773 Words
    • 4 Pages

    Disney: Losing Magic in the Middle Kingdom - Executive Summary

    With a revenue of $10.6 billion, Disney was one the global players in the theme park entertainment industry. The first Disneyland theme park was opened successfully in California in 1955, following Disneyland theme parks in Florida, Tokyo and a less successful one in France. In order to raise awareness of the brand “Disney” in China, another Disneyland was to be set up in Hong Kong in cooperation with its government. Hong Kong was thought to be well suited as a location for a new park, the population was receptive to foreign and new things and, due to Disney’s presence in television and cinema, children were familiar with the Disney characters. On the other hand, there were many characteristics of the Hong Kong population, which contradicted Disney’s factors of success. First of all, the number of children in Hong Kong, Disney’s target audience, was quite low and expected to drop in the future. Second, parents focused on their children’s education and not their entertainment. Inhabitants were known to be very busy and impatient, making them unsuited for rides with long waiting time. As experienced in Tokyo, the biggest group of adult visitors was married women having the time to take their children to the park. Because women in Hong Kong usually kept on working after marrying, another target group was unreachable in Hong Kong. For Hong Kong’s inhabitants their entertainment had to be convenient, comfortable, fast and inexpensive, characteristics that Disneyland didn’t fulfil. Last but not least, tourists visiting Hong Kong were either mainlanders, who weren’t familiar with Disney, or overseas, who travelled there to experience the authentic Hong Kong feel. Nevertheless Disneyland Hong Kong was being built.…

    • 773 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Tokya Disneyland , Disney in Asia
    • 1290 Words
    • 6 Pages

    Tokya Disneyland , Disney in Asia

    Building and investing in a multi-billion dollar theme park would represent another major, long-term commitment for The Walt Disney Company. Therefore, much research and planning were involved in this decision. In addition to the attractiveness of each of the remaining cities, Shanghai and Hong Kong, the market characteristics of the demand for theme park experiences by the Chinese people would have to be carefully evaluated.…

    • 1290 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Better Essays

    To what extent is the ability to adapt to local cultures and tastes the key factor in determining the success of businesses trading with or operating in China?
    • 1809 Words
    • 8 Pages

    To what extent is the ability to adapt to local cultures and tastes the key factor in determining the success of businesses trading with or operating in China?

    One way that the ability to adapt to local cultures and tastes is the key factor in determining the success of a business in china is because it makes sure that the business has a product that the market wants to buy. Disneyland is one company who did not manage to initially adapt their product to the chinese market. Disney did not research the chinese market enough before entering the chinese market assuming that they would like the typical American image that they had. This proved wrong as consumers were unfamiliar with the product and did not connect with the typical Disney characters. This meant that Disney had entered the market with a product that the chinese did not feel comfortable with because it was not the type of product that they were used to. Therefore the Hong Kong based park did not attract many customers resulting in low sales for Disneyland costing them money. In the long run this meant that they had to spend more money on adapting the park to the consumers needs in order to attract the chinese customers. They did this in ways such as reducing the price to meet chinese low income levels and having to adapt the labour practices, décor and settings and to the local visitors customs. Because of these mistakes made by Disney that cost them more than was expected they could have potentially failed as a business in china if it was not for them…

    • 1809 Words
    • 8 Pages
    Better Essays
    Read More
  • Better Essays

    Eurodisney Case Study
    • 1620 Words
    • 7 Pages

    Eurodisney Case Study

    While there wasn’t as much negative aspects of introducing Disney World in Hong Kong, they still haven’t perfected entering a foreign market. On the corrective path, Disney tailored the new Hong Kong location to the locals and the Chinese culture, but still missed some important key factors, such as making the park too small and not introducing characters the Chinese culture was familiar with. They also overstepped their borders by dressing up their characters in the red suits to symbolize the year of the rat.…

    • 1620 Words
    • 7 Pages
    Better Essays
    Read More
  • Good Essays

    Disney Theme Parks
    • 1083 Words
    • 5 Pages

    Disney Theme Parks

    After expanding Disney to Tokyo and Paris, there has been somewhat of a success. The Hong Kong Disney Land is making changes after seeing the backlashes of Disneyland Paris. Some improvements include, making the park a smaller scale, giving the hotels and restaurants a “strong Chinese flavor”, and improving things that went wrong at Disneyland Paris. Some other obvious pros to expanding internationally would be their sales expansion, resource acquisition and risk minimization.…

    • 1083 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Case 2 1 The Not So Wonderful World Of

    • 1286 Words
    • 4 Pages

    Case 2 1 The Not So Wonderful World Of

    7. Now that Hong Kong Disney is up and running, will the Shanghai development benefit from the Hong Kong experience?…

    • 1286 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Good Essays

    Disney Land Shanghai - a Case Study
    • 1190 Words
    • 5 Pages

    Disney Land Shanghai - a Case Study

    Management Problems in Disneyland While setting up new Disneyland’s internationally, the management came across several cultural problems especially in France and Japan these were very severe. Here some examples of the problems, which occurred in Euro-Disneyland in Paris and Tokyo. Firstly, there was a lack of understanding and appreciation of cultural differences between the U.S. and the French working and management styles. The…

    • 1190 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Hong Kong Disney
    • 1316 Words
    • 6 Pages

    Hong Kong Disney

    Well-defined vision: One of key success factors is Disney¡¦s vision that is giving eternal life to cartoon characters and creating a place where people can meet these life-size characters. This vision helps Disney to persevere to provide different kind of rides and tame entertainment to visitors. Obviously, Disney¡¦s heritage and traditions attract visitors worldwide.…

    • 1316 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Disney Case Study Answer
    • 1507 Words
    • 4 Pages

    Disney Case Study Answer

    Hong Kong Disney had the exact opposite problems. Disney did its research and tried to make the park fit in with its surroundings, and guests were disappointed. The park was very small, and visitors thought it was just like all the other amusement parks in China. The park was undifferentiated. People did not know the traditional Disney characters, and did not appeal to them.…

    • 1507 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing Plan for Hong Kong Disneyland
    • 9123 Words
    • 37 Pages

    Marketing Plan for Hong Kong Disneyland

    The main objective of this report is to provide a strategy that will enable Hong Kong Disneyland to enhance its competitiveness in the Hong Kong market. In this manner, the report provides the issues that affects the performance of Hong Kong Disneyland and provides the perceived solutions to ensure that the company is on track of achieving the goal of being competitive. In order to find a better solution for these issues, analysis of the company, through the use of different marketing tools has been conducted. For example, to analyze the internal environment of Hong Kong…

    • 9123 Words
    • 37 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Marketing Case Study - Disneyland Hong Kong
    • 1118 Words
    • 3 Pages

    Marketing Case Study - Disneyland Hong Kong

    The venture into Hong Kong by Walt Disney was a simple example of a large successful western company not doing its homework. The case presents a clear picture of the importance of understanding a foreign market thoroughly before doing business there. Several factors led to an unsuccessful first year of operations and a majority of these factors could have been avoided with a better cultural understanding in the planning stages. One of the culture differences that was obvious to Disney was the fact that the children are not familiar with the Disney characters. Disney has established its brand and is a marketing poster child in the United States, however this advantage goes out the window in a country such as china that has sheltered itself from the outside world until recently. Disney thought that making a meager attempt at introducing the characters before the launch of the park would help, however familiarity isn’t synonymous with brand attachment. As listed in Global Marketing Management by Kotable & Helson, “Cultural Distance” is one of the six external criteria for choosing a mode of entry into a foreign territory, which was not accounted for by Disney. Cultural distance also recognizes the fact that different cultures have different expectations. This was also the case with China. As stated in the case, “for the tourists of Mainland China, going to Hong Kong means a shopping experience, and so they choose the cheaper alternative to Hong Kong Disneyland…” The case goes on to allude to the fact that the culture in China is one about dollars and cents – when a Chinese person spends his/her money, they are more interested in what they are physically getting. This is very…

    • 1118 Words
    • 3 Pages
    Satisfactory Essays
    Read More

Related Topics