Event sponsorship as a value creating strategy for brands Dimitra Papadimitriou University of Patras‚ Patra‚ Greece Artemisia Apostolopoulou Robert Morris University‚ Moon Township‚ Pennsylvania‚ USA‚ and Theofanis Dounis University of Patras‚ Patras‚ Greece Abstract Purpose – The present research involves corporations that served as Grand National Sponsors of the Athens 2004 Olympic Games and aims to explore whether a strategic approach was employed in the acquisition and management of
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Corruption One of the most widespread forms of corruption is Bribery. Now let me begin with the general definition of bribery and to make you clearly understand about corruption. Bribery is the crime of giving and taking money or some other worth items in order to influence public official and it is also including of paying to get government contracts. In addition‚ a bribe can consist of immediate cash or of personal favors‚ a promise of later payment‚ or anything else the recipient
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Service-oriented computing concept becomes a distinct architectural model that has been considered by the community as one that can fully leverage the open interoperability potential of web services. For instance‚ if applications reusable logic is exposed as web services‚ the reuse potential is significantly increased. Since service logic is now possible to be accessed through open communications framework‚ it becomes available to a wider range of service consumers. Given that web services
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Reason And Rational Problem Solving William Brueggemann April‚ 2009 Kyushu University of Health and Welfare‚ Department of Social Planning and Welfare Administration‚ 1714-1 Yoshino Cho‚ Nobeoka Shi‚ Miyazaki ken‚ 882-8508‚ Japan Abstract Modern politics and the economy are based on a way of thinking called modern reason‚ first articulated by Thomas Hobbes in 1651. The field of social work has adopted this way of thinking and rational problem
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Mikiewicz‚ A. M.‚ & Gabriella‚ (2010)‚ "UAE women rank second for Middle East internet use" The National‚ [online]‚ Avaialble at: http://www.thenational.ae/news/uae-news/uae-women-rank-second-for-middle-east-internet-use‚ [Accessed June 21st‚ 2011]. Miyazaki‚ A. D.‚ & Fernandez‚ A. (2001)‚ "Consumer Perceptions of Privacy and Security Risks for Online Shopping"‚ The Journal of Consumer Affairs‚ Vol.35(1)‚ pp 27-45. Park‚ C.‚ & Kim‚ Y.‚ (2003)‚ "Identifying key factors affecting consumer purchase
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PROPOSAL Identify the critical factors that influence the online shopping pattern for consumers of Apparel products in Bangladesh. Prepared for: Md. Iftekharul Amin Lecturer Course Instructor (M609 - Market Research) Prepared by: Monamee Afroze Ishika (Roll: 119‚ MBA 46 D) Priyom Mozumdar (Roll: 124‚ MBA 46 D) Mohammad Zulqar Nayen (Roll: 126‚ MBA 46 D) Mir Zahidur Reza (Roll: 160‚ MBA 46 D) Institute of Business Administration University of Dhaka April 21‚ 2013
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References: Boden‚ Sean. 2001. Women and anime: Popular culture and its reflection of Japanese society. http://www.nausicaa.net/miyazaki/essay/files/SeanBoden_WomenandAnime.pdf. [Accessed February 14‚ 2011]. Boyd‚ Cameron. 2009. “Virtual Violence.” Australian Institute of Family Studies. http://www.aifs.gov.au/acssa/pubs/newsletter/n21pdf/n21c.pdf. [Accessed March 3‚ 2011]. Danaher
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Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
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A RESEARCH PAPER ON TOYOTA MOTOR COMPANY Name: Professor: Institution: Course: Date: 1.0 Company Description The Toyota Company is a leader in the car manufacture‚ assembly and distribution the world over. A very efficient management style that the company uses has been one of the reasons for the firm’s good performance. There are many other salient factors that have made the company achieve the niche of market leader. The market structure the company operates in can not be definitely
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THE EFFECT OF COUNTRY OF ORIGIN OF A PRODUCT ON CONSUMERS’ BUYING BEHAVIOR By FIREW KIFLE GUDERO Bachelor of Arts in Business Management Jimma University Jimma‚ Ethiopia July 2001 Submitted to the Faculty of the Graduate College of the Oklahoma State University in partial fulfillment of the requirements for the Degree of MASTER OF SCIENCE May‚ 2009 COPY RIGHT BY FIREW KIFLE GUDERO MAY 2009 THE EFFECT OF COUNTRY OF ORIGIN OF A PRODUCT ON CONSUMERS’ BUYING BEHAVIOR Thesis Approved:
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