Consumer Behavior
THE EFFECT OF COUNTRY OF ORIGIN OF A PRODUCT ON CONSUMERS’ BUYING BEHAVIOR
By FIREW KIFLE GUDERO Bachelor of Arts in Business Management Jimma University Jimma, Ethiopia July 2001
Submitted to the Faculty of the Graduate College of the Oklahoma State University in partial fulfillment of the requirements for the Degree of MASTER OF SCIENCE May, 2009
COPY RIGHT BY FIREW KIFLE GUDERO MAY 2009
THE EFFECT OF COUNTRY OF ORIGIN OF A PRODUCT ON CONSUMERS’ BUYING BEHAVIOR
Thesis Approved:
Dr. Todd J. Arnold Thesis Adviser Dr. Steven W. Edwards Dr. Stephen J. Miller Dr. A. Gordon Emslie Dean of the Graduate College
iii
ACKNOWLEDGEMENTS
The enthusiasm of human beings to achieve greater heights will never end. It continues and I will too. The beginning of this paper was very challenging, but the unreserved and unfailing support of my advisor, Dr. Todd J. Arnold, has been enormously important and made the completion of this paper a reality. Dr. Arnold has been my teacher, my mentor, my advisor and he has encouraged me in challenging situations as a close friend. His positive attitude towards his students has been an inspiration to me. He let me take the lead on my course but at the same time he watched me to make sure I stayed in the major course. He has given me strong support throughout the time of my research. His commitment to solve any problems I presented to him at any time and place, has been very wonderful and worth recognition. I would like to extend my deep appreciation to him. I would like to express my gratitude to member of my thesis advisory committee, Dr. Steve W. Edwards; he has been very supportive and helpful to me throughout the study, giving advice where to go and how to build the idea of my research. I would like to express my gratitude to Dr. Stephen J. Miller, committee member, who has been willing to work as my advisory committee by sacrificing his time from other commitments; He has always been a great support in any area
By FIREW KIFLE GUDERO Bachelor of Arts in Business Management Jimma University Jimma, Ethiopia July 2001
Submitted to the Faculty of the Graduate College of the Oklahoma State University in partial fulfillment of the requirements for the Degree of MASTER OF SCIENCE May, 2009
COPY RIGHT BY FIREW KIFLE GUDERO MAY 2009
THE EFFECT OF COUNTRY OF ORIGIN OF A PRODUCT ON CONSUMERS’ BUYING BEHAVIOR
Thesis Approved:
Dr. Todd J. Arnold Thesis Adviser Dr. Steven W. Edwards Dr. Stephen J. Miller Dr. A. Gordon Emslie Dean of the Graduate College
iii
ACKNOWLEDGEMENTS
The enthusiasm of human beings to achieve greater heights will never end. It continues and I will too. The beginning of this paper was very challenging, but the unreserved and unfailing support of my advisor, Dr. Todd J. Arnold, has been enormously important and made the completion of this paper a reality. Dr. Arnold has been my teacher, my mentor, my advisor and he has encouraged me in challenging situations as a close friend. His positive attitude towards his students has been an inspiration to me. He let me take the lead on my course but at the same time he watched me to make sure I stayed in the major course. He has given me strong support throughout the time of my research. His commitment to solve any problems I presented to him at any time and place, has been very wonderful and worth recognition. I would like to extend my deep appreciation to him. I would like to express my gratitude to member of my thesis advisory committee, Dr. Steve W. Edwards; he has been very supportive and helpful to me throughout the study, giving advice where to go and how to build the idea of my research. I would like to express my gratitude to Dr. Stephen J. Miller, committee member, who has been willing to work as my advisory committee by sacrificing his time from other commitments; He has always been a great support in any area
References: “THE EFFECT OF COUTNRY OF ORIGIN OF A PRODUCT ON CONSUMERS’ BUYING BEHAVIOUR” Major Field: International Relations and Affairs Biographical: Personal Data: Born in Addis Ababa, Ethiopia, October 26, 1977, the son of Tadesech Wangore and Kifle Gudero