Gordon Biersch Case Questions: 1. Identify the key factors responsible for the success of Gordon Biersch to date. What concerns‚ if any‚ do you have as the company looks ahead? 2. Evaluate Gordon Biersch’s organizational alternatives to realize its growth ambitions. Recommend a course to follow? 3. Evaluate Gordon Biersch’s efforts to raise outside capital. What would you have done differently? 4. Which offer‚ if any‚ should Gordon Biersch accept? Why? How should they proceed?
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success of Gordon Biersch to date. What concerns‚ if any‚ do you have as the company looks ahead? Key Factors responsible for the success: - High quality‚ moderately priced dining and professional service and German style onsite breweries - Smooth partnership between Gordon and Biersch - Management style of decentralization The concern is that the growth ambitions might impact the culture and quality of service which is been some of the competitive advantages for Gordon Biersch. 2. Evaluate
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STUDY QUESTIONS 1. What are the key success factors of Gordon Biersch’s success? Do you have any concerns for the company looking ahead? Gordon Biersch’s competitive advantage is product differentiation of both its beer and restaurants. Brand identity of beer: premium‚ high-quality (and fresh) beer; restaurants serve only their beers Trendy‚ high quality‚ luxurious cuisine Ambiance of restaurants and customer experiences Repeat business and core clientele Organizational culture
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Gordon Ramsey Gordon Ramsay was born on November 8‚ 1966 in Stratford‚ England. His dream was to become a soccer star. At the age of 15‚ the talented Ramsay joined the Glasgow Rangers‚ a pro club. His time with the team spanned three years until 1985‚ when a knee injury prematurely ended his career.he went back to school to study Hotel Management. When he was 16 he moved out‚ his father was abusive and an alcoholic. Gordon Ramsay has had a few run ins with the law once was for driving under the
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Gordon Ramsay Gordon Ramsay is a British chef. He was born on November 8th 1966. Ramsay is most famous for his television show Hell’s Kitchen. Gordon Ramsay was brought up in Stratford upon-Avon‚ England. When Gordon was younger he had high hopes on being a professional football player. After a few serious injuries he finally decided it was time to settle in and focus on his culinary education. At age 19 he enrolled at North Oxfordshire Technical College to study Hotel Management. After graduating
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Ramsey branded the celebrity chefs a ‘bunch of whingers’ and complained to the press that most of the stars ‘hadn’t done a day’s work in their lives’ Gordon also enjoyed huge success in America with the television show Hell’s Kitchen USA. The American public loved him and in 2006‚ he took the Ramsay empire to America where he opened Gordon Ramsay at the London in New York. The same year saw him gain further recognition with an OBE "for services to the hospitality industry" as well as receive
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GORDON PARKS Gordon Parks was one of the seminal figures of twentieth century photography. A humanitarian with a deep commitment to social justice‚ he left behind a body of work that documents many of the most important aspects of American culture from the early 1940s up until his death in 2006‚ with a focus on race relations‚ poverty‚ Civil Rights‚ and urban life. In addition‚ Parks was also a celebrated composer‚ author‚ musician and filmmaker who interacted with many of the most
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“The secret is to make sure the business is running to Perfection‚ with or without me” —Gordon Ramsay Gordon Ramsay‚ famous UK celebrity chef‚ born on November 8th‚ 1966 in Scotland and raised in Stratford-upon-Avon‚ Warwickshire. Ramsay had played soccer all through his early life in high school. He endured many occupational injuries during his football career which led to knee injury. Ramsay enrolled at North Oxfordshire Technical College to study courses in Hotel Management when he was
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Micheal Brewer David Fisher Composition II February 17‚ 2013 Hell’s Kitchen Nightmares: What it’s like to be Gordon Ramsay Gordon Ramsay is an extraordinary chef and restaurateur‚ and he is whom I will be profiling. Gordon is mostly known for his chaotic antics on shows such as Hell’s Kitchen and Kitchen Nightmares. What most do not know is that when you take away all the yelling and screaming you are left with a genuinely caring person‚ and that is exactly what I intend to bring
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PHOTOGRAPHER Gordon Parks once explained the complications of his birth this way: "I was born dead." Gordon was his mother’s 15th child. His survival as a newborn was miraculous. The doctor gave him up for dead‚ but an assistant asked if he could try his hand at getting the child to breathe. The family collected all the ice they could find and surrounded the newborn with an ice bath. Voila! Instant life. Every day after that was a gift. From his first breath Gordon Parks broke all
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