Executive Summary Introduction This report will discuss in detail‚ the athletic footwear industry‚ and all aspects of its operations. It will focus on Nike‚ the industry’s leader‚ and a selected few of its competitors; Adidas-Salomon and Reebok‚ Sketchers‚ and K-Swiss. A brief overview of Nike and its competitor’s company profiles‚ brand portfolios‚ and current developments will provide an understanding that leads to an analysis of the external environment. This analysis further discusses
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Who Am I? Nike is a multinational corporation that is engaged in design‚ development and worldwide marketing. Nike also merchandises footwear‚ apparel‚ equipment‚and accessories. Nike is the worlds leading supplier for athletes footwear and apparel‚ the company was founded in January 1964 as Blue Ribbon Sports owned by Bill Bowerman and Phil knight. It was then named Nike Inc. in 1978. The company ’s named Nike comes from a Greek word which means victory. Nike is marketed as its own brand as well
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age and income differentiated under the demographic factors. Bata footwear is specially designed for male and female where the product ranges are available from a kid to an adult. Next‚ the lower middle-income consumers are their main target. In term of psychographic factors‚ Bata offered vast choices of footwear such as shoe‚ sandals and boots to satisfy the consumer needs. In fact‚ the consumer can easily get their preferable footwear in the store based on their personal interest. In term of geographic
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dated February 2005‚ Economic Intelligence Service Key Milestones Date/Year Event 1894 The Bata Shoe Organisation was founded by Tomas J. Bata‚ a ninth generation shoe maker 1931 The Company was incorporated in India. 1933 The production of footwear commenced in a rented premises at Konnagar‚ a few miles away from Kolkata‚ where for the first time rubber and canvas shoes were manufactured in India. October 28‚ 1934 The foundation stone was laid on land purchased from the Port Commissioners
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leadership of Ronal Snyder in 2004‚ and gained sole rights. Crocs is a designer‚ manufacturer and retailer of molded‚ casual footwear for men‚ women and children. All Crocs footwear feature a proprietary closed-cell resin called ‘Croslite’ that provides the wearer with extreme comfort by taking the shape of the feet of the wearer due to heat. The company boasts the footwear as being ideal for casual use as well as for professional and recreational uses viz. boating‚ hiking and hospitality. The product
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goods maker in the world‚ second to Nike. The company has long focused on being the footwear for sports and high performance. The company has three components: Adidas‚ Reebok‚ newly acquired in 2006‚ and TaylorMade‚ well known on the Pro Am Golf Tour. (Adidas Group Annual Report‚ 2008) This marketing plan will focus on the Adidas brand. While research indicates there’s a belief that Adidas makes better footwear than Nike (Vertical Ascent Website)‚ it has been unsuccessful in penetrating the young
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Mercury show prosperous future prediction in margins and growth. This reflects a good acquisition opportunity. Finally‚ acquainting Mercury is ease of integration. This is because Mercury and AGI both are the footwear industry. And the main products of Mercury are athletic and casual footwear that are similar with AGI’s products. Both of the companies’ manufacturers are located in China‚ so they can enjoy the geographical advantage of sharing resources and infrastructure with each other. After
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1. Assume a company’s Income Statement for Year 12 is as follows: Income Statement Data Year 12 (in 000s) Net Revenues from Footwear Sales $ 280‚000 Cost of Pairs Sold 150‚000 Warehouse Expenses 15‚000 Marketing Expenses 35‚000 Administrative Expenses 8‚000 Operating Profit (Loss) 72‚000 Interest Income (expenses) (10‚000) Pre-tax Profit (Loss) 62‚000 Income Taxes 18‚600 Net Profit (Loss) $ 43‚400 Based on the above income statement data (assume interest income is zero)‚ the company’s interest
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commissioned to explore the brand history and background in order to help discovering Camper as a footwear retailer in the market. The research draws attention to Camper’s brand rationale and how Camper management team had chosen to focus on. From its background and history‚ how Camper conduct itself in their products with Mediterranean identity as origins and roots. Further investigations reveal the market in footwear industry and its current competitive situation. The report evaluates Camper’s market competitors
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1.Unemployment of footwear workers Duration of unemployment in footwear and total manufacturinga in Belgium Since 1988 the proportion of unemployed manual footwear workers who have been unemployed for more than one year has increased whereas the proportion of total unemployed manual workers in Belgium who are long-term unemployed has remained constant. • The duration of unemployment of the least skilled footwear workers is‚ on average‚ less than that of the group ofmanual textile
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