Preview

Nike VS Adidas

Better Essays
Open Document
Open Document
870 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nike VS Adidas
Who Am I?
Nike is a multinational corporation that is engaged in design, development and worldwide marketing. Nike also merchandises footwear, apparel, equipment,and accessories. Nike is the worlds leading supplier for athletes footwear and apparel, the company was founded in January 1964 as Blue Ribbon Sports owned by Bill Bowerman and Phil knight. It was then named Nike Inc. in 1978. The company 's named Nike comes from a Greek word which means victory. Nike is marketed as its own brand as well as, Nike Pro, Nike Air Jordan,Nike skateboarding and many more. Nike sponsors many high-profile athletes and sports around the world such as basketball, cricket, etc. Nike is recognized for their “just do it” logo.Nike has been in the market for over 5 decades now.

Adidas is a multinational corporation that designs and manufacturers sports attire, accessories and footwear. Besides footwear Adidas also produces bags, shirts, jerseys watches and eyewear. Adidas is the largest sportswear manufacturer in Europe and second largest around the globe. Adidas was founded in 1948 by Adolf Dassler. Adolf is related to Rudolph the owner of Puma and now they are rivals in Germany. Puma and Adidas entered a fierce rivalry after World War 2.

What They Offer

Nike produces many type of sports equipment such as running shoes jerseys,shorts etc. Nike supports all kinds of sports such as track and field,baseball,hockey,basketball,and cricket.Nike produced many lines of shoes like Nike Air Max,Nike 6.0,Nike NYX and much more. Nike shoes are sold all around the world. Nike sells apparel and footwear for both genders including young children. Nike also provides features,designs,various brands and warranties with all their products.Nike also lets customers customize their shoes on there website nike.com.Nike has been designing shoes for over 5 decades and all their products have different designs and patterns.

Adidas has many product lines with different sports such as



References: http://topics.nytimes.com/top/news/business/companies/nike_inc/index.html http://paid2trade.com/6534/nike-inc-nke-earnings-report-preview-thursdays-release http://london2012.blogs.nytimes.com/2012/07/05/at-olympic-trials-shoe-companies-compete-too/?ref=nikeinc http://www.wikivs.com/wiki/Nike_vs_adidas http://www.nikebiz.com/crreport/ http://www.slideshare.net/joshuasteinberger/adidas-nike-case-study

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Accountingdis1

    • 542 Words
    • 2 Pages

    Nike, Inc engages in the design, development, marketing, and sale of athletic footwear, apparel, equiptment, and accessories as well as in the provision of services to men, women, and kids worldwide.…

    • 542 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Nike Argumentative Essay

    • 690 Words
    • 3 Pages

    Nike is a global leader in the world of athletic sports apparel. They have become this by not limiting what defines an athlete. According to their mission statement Nike believes that "as long as you have a body you are an athlete." I feel they have always been on the forefront of athletic apparel because of this theory. They were the first to market their products to all people and not just athletes or non-athletes. As you can see in their line of footwear you are able to purchase Nike track shoes, basketball shoes, cleats, dress shoes, and work boots. They are able to do this by not only marketing these products through Nike but also by acquiring other companies such as Cole Haan, Converse, Hurley and Bauer. With all these entities Nike still has to come up with ways to stay on top of the competition in America, but…

    • 690 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Nike, Inc. is a public-sector company that was founded in 1964 as Blue Ribbon Sports; this was later changed to Nike, Inc. in 1974. Nike specializes in athletic shoes and apparel, sports equipment and athletic and recreational products. Nike, Inc. main motive is to produce a quality product whilst making as much profit as possible; Nike, Inc. is a very profitable organisation and had a total income of $24.1 billion last year. Nike, Inc.’s mission is “To bring inspiration and innovation to every athlete in the world.” Nike, Inc. consider every person an athlete as they say, “if you have a body you’re an athlete.” The owners of Nike, Inc. have limited liability for the…

    • 323 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Nike is a worldwide leader in the design, marketing and distribution of athletic and sports-inspired footwear, apparel, equipment and accessories. Wholly-owned NIKE subsidiaries include Cole Haan, Converse Inc., Hurley International LLC, Umbro International Limited. NIKE is the largest seller of athletic footwear and athletic apparel in the world. Nike is committed to amplifying their innovation agenda and driving growth at the category, brand and country level. Nike acknowledges the fluctuating state of the economy and…

    • 867 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Plan Paper

    • 463 Words
    • 2 Pages

    Nike is a footwear company that is recognized globally. They have many name brands known by all, as well as charities and other community based programs. They sponsor and endorse many professional, college, and high school sports teams as well as various other companies linked to sports and physical activity. This company started off as an idea from two men and now has thousands of employees across the world supporting their mission statement and various goals.…

    • 463 Words
    • 2 Pages
    Good Essays
  • Best Essays

    NIKE Inc. is one of the world’s biggest sporting brand based in Oregon USA. Founded in 1968, NIKE is the world’s biggest designer marketer and seller of athletic footwear, sports equipment, apparel, accessories and services, by sales revenue of $21.5 billion in 2012 (NIKE, 2013). With 48000 employees, NIKE’s operation cuts across different regions in the world including Canada, Asia, Latin America, Europe, and Africa. They posted revenue of $25313 million in the 2013 financial year ending May 2013, the company has enjoy growth in its revenue since 2010, and this trend is expected to continue as they leverage on top sporting events to boost their brand image (Tefris 2013).…

    • 3339 Words
    • 13 Pages
    Best Essays
  • Good Essays

    Nike's Stock

    • 592 Words
    • 3 Pages

    Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. Now, it is the one of the most popular in the businesses in the world, most of people will choose Nike for their first chose.…

    • 592 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The Travails of Nike

    • 1404 Words
    • 5 Pages

    Nike, Inc. is a world’s leading supplier and a major manufacturer of athletic shoes and sports apparel. It was founded on January 25th, 1964 as Blue Ribbon Sports by Philip Knight and Bill Bowerman. It officially became Nike, Inc. in 1978. Currently their brands include Nike Golf, Nike Pro, Nike+, Air Jordan and Nike Skateboarding, while their subsidiaries are Cole Haan, Hurley International, Umbro and Converse. During this stage, the Nike brand has become so strong as to place it in the list of recession-proof consumer branded giants, in the company of Coca-Cola, Gillette and Proctor & Gamble.…

    • 1404 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Nike, Inc. was founded as an importer of Japanese shoes in 1962 by Bill Bowerman and Phil Knight and “step by step” it grew into the world’s largest marketer of athletic footwear and apparel. In the U.S. alone Nike sports products are available for purchase in over 20,000 retailers, and the company’s sports products are popular in more than 110 countries worldwide.…

    • 3016 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Nike Essay

    • 1227 Words
    • 5 Pages

    Nike is a global sports shoe giant company. It is the largest seller of athletic footwear in the world, holding the lion share of 33% of the global market…

    • 1227 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Swot of Nike

    • 337 Words
    • 2 Pages

    Nike is a major publicly traded clothing, footwear, sportswear, and equipment supplier based in the United States. It is one of the biggest companies in the world. It was not a big company at first, however, with its many strengths, it finally became a symbol of sportswear.…

    • 337 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Nike: ethical or not

    • 1748 Words
    • 7 Pages

    Nike was established by Phil Knight and Bill Bowerman in 1972 and is considered to be one of the leading global athletic shoes and apparel marketers. They had started by shoes that Tiger Shoes sent them and improving them to make them better for runners in their shop Blue Ribbon Sports. Jeff Johnson was the first employee of Blue Ribbon Sports who marketed "The Swoosh" all throughout the 70s which was actually Nike's original name initially. In 1980, Nike became a publicly traded company. Nike has ever since been an ever expanding athletic company owning popular brands like Nike, Converse, Hurley, Jordan, and also Nike Golf. Within all these different companies Nike makes all things athletic including shoes, apparel, equipment, and also accessories. Nike has been in the limelight for having trouble in being an ethical company. It started with reports about 10 years ago of abuse in the overseas factories where their products were being made. They started the "Better World" campaign where they would go into these factories and make them so they met Nike standards. Nike designs its products, contracts out their manufacturing and then markets its products. They have over 600 factories owned by subcontractors which employ close to 550,000 people. Nike has become very much popular for its tagline “Just Do It!”, its “swoosh” logo and also for its celebrity sponsors like Tiger Woods.…

    • 1748 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Nike vs. Adidas

    • 811 Words
    • 4 Pages

    Many have debated whether President Truman may or may not have committed crimes against humanity by deciding to drop the atomic bomb on Japan. Some would say it was unnecessary and uncalled for and others would say it was totally necessary and called for. President Truman did commit crimes against humanity by dropping bombs on Japan. President Truman’s crime can be described as three steps--his reasoning for the dropping of the bombs, the explanation for why what he did was such a crime, and the effects his crime had on Japan.…

    • 811 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Nike vs Adidas

    • 1590 Words
    • 7 Pages

    MANAJEMEN KEUANGAN Analisis Rasio Keuangan antara Nike Inc. dan Adidas Group Anggota Kelompok : Herlina 1011031008 Fina Nidaul Mufiddah 1011031048 Maria Ansela Handayani 1011031062 Novia Niki Pertiwi 1011031070 Tiaraku Oktia 1011031082 S1 AKUNTANSI FAKULTAS EKONOMI UNIVERSITAS LAMPUNG 2011/2012 NIKE, Inc. CONSOLIDATED FINANCIAL STATEMENTS FOR THE PERIOD ENDED FEBRUARY 28, 2010 (In millions, except per share data) INCOME STATEMENT 02/28/2010 02/28/2009 02/28/2008 02/28/2007 Revenues $ 13,937.1 $14,463.1 $ 18,627.0 $ 16,325.9 Cost of sales 7,542.9 7,902.5 10,239.6 9,165.4 Gross margin 6,394.2 6,560.6 8,387.4 7,160.5 Selling and adm. expense 4,588.5 4,755.3 5,953.7 5,028.7 Goodwill impairment 0.0 199.3 Intangible & other asset impairment 0.0 202.0 Interest Income 77.1 67.2 Other (income), net (32.2) (54.1) (7.9) 0.9 Interest expense (income), net 3.8 (12.1) Income before income taxes 1,834.1 1,470.2 2,502.9…

    • 1590 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    nike

    • 348 Words
    • 2 Pages

    Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area, and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world's largest suppliers of athletic shoes and apparel.…

    • 348 Words
    • 2 Pages
    Satisfactory Essays

Related Topics