in Great Britain 0160-7383/$30.00 doi:10.1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch‚ South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town‚ South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity
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recognizable product‚ Self funding of future expansion plans‚ Change opinion of electric vehicles Long term strategy – Focus on brand recognition‚ Cost optimization‚ Compete in mass market‚ Build infrastructure. A bit of trivia: Tesla Motors is the first U.S. automaker to go public since Ford in 1956. A strong IPO should send a signal to other automakers that the market is optimistic about the future of electric cars. For that reason‚ electric vehicles‚ which have notoriously limited ranges‚ need
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Segmentation We believe that the marketing segmentation of Lee Kum Kee’s soy sauce is a mixture of demographic‚ psychographic and benefit segmentation. Since customer’s buying motives comes from their own habit and their own lifestyle before they consume soy sauce as they will use the same brand or the same soy sauce when they find that soy sauce is what they want and they need. Demographic segmentation consists of dividing the market into groups based on variables such as age‚ gender family
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Swatch Background – The Swatch watches were created in 1983 to design‚ manufacture and sell the next big thing in innovative watch technology‚ their first line of plastic analogue quartz was launched the same year. “A Swatch watch was an expression of joy‚ a provocative statement‚ a warm smile delivered with a flick of the wrist.” (Swatch‚ the swatch revolution section‚ articles the amazing adventure of the second watch). Now named as the number one manufacture of watches in the world The Swatch
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Marketing Segmentation Theory based on selling Oxygen bars 1) Demographic Consumer age‚ gender‚ income‚ occupation are considered to be the main factors for demographic segmentation. Other factors like race‚ religion‚ nationality is not emphasized here because product usage will be less affected by those factors. Currently‚ similar-functioned products available in the market have a wide consumer age base‚ ranging from 20+ to 50+. I believe that this age difference does reflect the difference in
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SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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Market Segmentation Of Pepsi At An International Level The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina‚ USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Brad ham aim was to create a drink both delicious‚ healthy‚ aiding digestion and boosting energy. It would be free of impurities and it should not contain any strong narcotics. Eventually one of his drinks became
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Exercise for Health and Fitness Some people think that being physically fit means being in good general health. Other people think it means being able to lift a certain amount of weight or being able to run a particular distance in a certain time. There’s actually no single agreed upon definition of physical fitness. One common definition is that physical fitness is a set of attributes that people have or achieve relating to their ability to perform physical activity. Another common definition
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Physical Fitness and Nutrition Worksheet In order to obtain optimal health‚ it is critical to be physically fit and eat a healthy and balanced diet. Becoming knowledgeable about what it means to be physically fit and learning how to evaluate the nutritional value of what you eat may greatly increase your ability to improve your health and wellness. In this three-part worksheet‚ you identify the five components of health related fitness‚ critique a recipe for nutritional value‚ and respond to
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or girl. While others exercise to lead a healthier lifestyle. Whatever the motivation is for working out there are certain basic concepts of fitness that should be thoroughly understood before beginning any type of physical activity. There are three basic divisions of fitness: Health Fitness‚ Motor-performance Fitness‚ and Cosmetic Fitness. “ Health Fitness is important for the prevention and remediation of hypokenetic diseases‚ … also focuses on strength and flexibility.” ( Siedentop
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