Rural shop audit – A study on FMCG brands sold in rural shops in Tamil Nadu K Arul Rajan Gone were the days when a rural consumer went to a nearby city to buy “Branded” products and services. The impact of globalization has made significant change in the rural markets and is felt as much as in urban. Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban‚ witnessing a rise in sales. Today‚ rural markets are critical for every marketer
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AND SOCIAL MEDIA December 2010 FMCG *Interbrand (2009) 1 Analysis of the eight most valuable Swiss brands* in the FMCG industry: How do they use social media? TABLE OF CONTENTS An introduction to Social Media in the FMCG industry..........................pag. 3 Best and worst practices.....pag. 20
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Information systems (IS) focuses on the system making use of technology and information technology (IT) focuses on technology and how it can help in disseminating information. Usually Information system are build using the information technology. Information system referring to system designed to create‚ store‚ manipulate‚ communicate and disseminate information. Information systems typically include an IT component but are not purely concerned with IT‚ focusing in instead‚ on the end use of
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Linux vs. Mac vs. Windows Linux vs. Mac vs. Windows The operating systems Linux®‚ Macintosh® (Mac) and Microsoft® Windows® are the main software to every computer system to run properly along with other hardware. These operating systems (OS ’s) are very different in several ways‚ but they also have some similarities too. Linux‚ Mac and Windows use memory management‚ process management‚ file management and security management to operate the computer systems correctly
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Difference Between Goods and Products Goods vs Products Which is a correct usage‚ electronic goods or electronic products? In businesses‚ it is common to talk about both goods and services as products of a company. A good is defined as something tangible‚ whereas a service is always intangible such as a lawyer’s advice or maintenance of your computer by a professional. However‚ it is common to talk about products of a company‚ and we refer to the product line of a company when describing the
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RELATED TO TWO COMPANIES HUL & ITC HUL (Hindustan Unilever Ltd.) This Company is earlier known as Hindustan Lever Ltd. This is India’s largest FMCG sector company with all type of household products available with it. It has Home & Personal Care products‚ and also food and Water Purifier available with it. According to Brand Equity‚ HUL has largest no of brands in most trusted brands list. 16 of HUL’s brands featured in AC-Nielson Brand Equity list of 100 most
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study the change in the profitability of the major FMCG companies in Pakistan due to change in the demand and consumer preferences in the rural areas. Introduction: Products which have a quick turnover and relatively low cost are known as Fast Moving consumer Goods (FMCG). FMCG products are those that get replaced within a year or less and the purchase cycle is relatively small as compared to other products and consumer durables. Examples of FMCG products include a wide range of frequently purchased
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Thao Vu Accounting 303 October 9‚ 2012 US GAAP vs. IFRS The Financial Accounting Standards Board (FASB) developed the United States Generally Accepted Accounting Principles (GAAP) has been used in US corporations for over 75 years. It allows financial statements from all corporations to be compared accurately and efficiently‚ and serves as a guideline for accountants. GAAP is slowly being taken out for the International Financial Reporting Standards (IFRS) as global business goes across the
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been many cases that have made an effort to abolish segregation. Two cases that didn’t just make an effort‚ but did just that were Plessy vs. Ferguson and Brown vs. Board of Education. They were related to each other as well because one changed the precedent established in the other. They also helped the country identify more with freedom than slavery. The Plessy vs. Ferguson case happened in 1892 and was about a man named Homer Plessy who was an octoroon. He bought a ticket and sat in a whites only
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THIRD DIVISION [G.R. No. 154765. March 29‚ 2007.] PEDRO T. BERCERO‚ petitioner‚ vs. CAPITOL DEVELOPMENT CORPORATION‚ 1 respondent. D E C I S I O N AUSTRIA-MARTINEZ‚ J p: Before the Court is a Petition for Review on Certiorari under Rule 45 of the Revised Rules of Court assailing the Decision 2 dated February 11‚ 2002 of the Court of Appeals (CA) in CA-G.R. CV No. 56484 which set aside the Decision 3 dated May 27‚ 1996 of the Regional Trial Court‚ Branch 88‚ Quezon City (RTC-Branch 88) in Civil Case
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