Analysis of the Eight Most Valuable Swiss Brands in the FMCG Industry: How do they use social media?
AND
SOCIAL MEDIA
December 2010
FMCG
*Interbrand
(2009)
1
Analysis of the eight most valuable
Swiss brands* in the FMCG industry:
How do they use social media?
TABLE OF CONTENTS
An
introduction to Social Media in the FMCG industry..........................pag. 3
Best and worst practices.....pag. 20
Methodology...........................................pag. 4
Conclusions...............................pag. 21
Nescafè......................................................pag. 5-‐6 Nestlè.........................................................pag. 7-‐8 Lindt...........................................................pag. 9-‐10 Nespresso.................................................pag. 11-‐12 Migros........................................................pag. 13-‐14 Coop............................................................pag. 15-‐16 Ricola..........................................................pag. 17
2
Ovomaltine...............................................pag. 18-‐19
An introduction to social media in the FMCG industry
FMCG
(fast moving consumer goods) is a category of products characterized by
SOCIAL MEDIA
December 2010
FMCG
*Interbrand
(2009)
1
Analysis of the eight most valuable
Swiss brands* in the FMCG industry:
How do they use social media?
TABLE OF CONTENTS
An
introduction to Social Media in the FMCG industry..........................pag. 3
Best and worst practices.....pag. 20
Methodology...........................................pag. 4
Conclusions...............................pag. 21
Nescafè......................................................pag. 5-‐6 Nestlè.........................................................pag. 7-‐8 Lindt...........................................................pag. 9-‐10 Nespresso.................................................pag. 11-‐12 Migros........................................................pag. 13-‐14 Coop............................................................pag. 15-‐16 Ricola..........................................................pag. 17
2
Ovomaltine...............................................pag. 18-‐19
An introduction to social media in the FMCG industry
FMCG
(fast moving consumer goods) is a category of products characterized by