November 4‚ 2009 2 Product plan symbol key PLATFORM ORIGIN FOR NEW OR RENEWED VEHICLES DEVELOPED AND BUILT BY CHRYSLER GROUP Chrysler Group PRODUCT ACTIONS Major modification Fiat Group IMPORTED VEHICLES Refresh Chrysler Group LLC 2010‐14 Business Plan Fiat Group produced November 4‚ 2009 3 Jeep brand product plan h 70th Anniversary Commemorative product actions across all nameplates 2010 Segment B 2011 2012 2013
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The Association of Business Executives QCF International Business Case Study Fiat Automobiles S.p.A Tuesday 4 June 2013‚ Afternoon This is an open-book examination‚ and you may consult any previously prepared written material or texts during the examination. Only answers that are written during the examination in the answer book supplied by the examination centre will be marked. 6IBCS0613 © ABE 2013 J/601/2793 Notes l As in real life‚ anomalies may be found in this Case Study
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FIAT IN INDIA FIAT makes a strategic move for the Indian market • • • • FIAT Group establishes National Sales Company (NSC) as an independent entity within the FIAT Chrysler India operations Exclusive FIAT dealerships established New Integrated Marketing Campaign initiated to engage with customers across multiple touch points New comprehensive service package consisting of a three year manufacturer warranty with an option of extending it to five years ‚ 24/7 road side assistance (RSA) and soon
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structure: Chrysler Group LLC is an American multinational that produces car‚ and its headquarters is situated in Auburn Hills‚ Michigan. Chrysler was first organized as the Chrysler Corporation in 1925. In 2009‚ Chrysler announced the merger between Fiat and itself. The change in the management and in the leadership implies need of improvement in the management sector. Managers and supervisors’ function are the most crucial considering the situation. It hence implies a big responsibility for the
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Fiat to close Sicilian plant By Giulia Segreti in Rome Fiat’s Termini Imerese plant in Sicily is to close on Thursday after 41 years of production as the Italian carmaker presses ahead with sweeping restructuring plans‚ including the imposition of new labour contracts that have prompted threats of strike action. The closure is only the second of a car plant in Europe since the start of the financial crisis‚ which hurt car sales and exposed the industry’s chronic overcapacity problems. General
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Case Study 1 Section 1 In Chrysler’s case‚ the 21st century management principles hindered their downfall and paved a way to regain leverage. Marchionne‚ who is CEO of Fiat and chief executive at Chrysler effectively‚ implemented various management strategies to lift Chrysler out of bankruptcy. By setting objectives for the company and working through and with others Chrysler was able to move in the right direction. Marchionne came into an unsettling situation taking a huge risk. Quick decisions
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Bibliography: LUDVIGSEN ’S COLUMN: Fiat’s fraught future http://www.just-auto.com/comment/fiats-fraught-future_id104269.aspx Marchionne still wants Fiat-Chrysler merger http://www.usatoday.com/story/money/cars/driveon/2013/03/05/chrysler-fiat-marchionne-geneva-motor-show-uaw/1965275/ Fiat in Talks With Banks About Chrysler Deal‚ CEO Says no IPO http://www.bloomberg.com/news/2013-03-05/fiat-in-talks-with-banks-about-chrysler-deal-ceo-says.html http://www.fiatusa.com/en/ http://www.chrysler
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FIAT’s strengths (SWOT Analysis) October 25‚ 2012 -SWOT Analysis- 1. Strengths: Diversified Business Portfolio- FIAT is active in automobiles‚ components‚ and production systems‚ and operates through nine business segments‚ including FGA‚ Chrysler ‚ Magneti Marelli‚ Ferrari‚ Comau‚ Teksid‚ Fiat Powertrain‚ and Maserati. This insulates Fiat from being heavily impacted by the potential demand fluctuations of specific product categories‚ meanwhile allowing it to benefit from the opportunities available
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3. The competitive environment (400) 4. Corporate culture‚ processes and systems (400) 5. The strategic fit between the company and the competitive environment (500) 6. Recommended possible future strategic options and decisions (150) Ferrari’s share capital is currently divided as follows: 90% Fiat Group‚ 10% Piero Ferrari. After the founder passed away in the late 1980s‚ the shareholders decided to relaunch the struggling company‚ appointing Luca di Montezemolo as Chairman
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the Manhattan Bankruptcy Court along with its 24 wholly-owned U.S. subsidiaries. Included in the bankruptcy filing for Chrysler‚ it announced that they had established a global strategic alliance with Fiat SpA. The plan for Chrysler was to provide the public with a new face to the company and Fiat would hold a 20 percent stake that would ultimately increase up to 35 percent. The Voluntary Employees Benefit Association (VEBA) would hold 55 percent stake‚ 8 percent would be held by the U.S. Treasury
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