Marriott Corporation: The Cost of Capital T c=income taxes of 1987 / income before income taxes of 1987 = 175.9/398.9 = 44% Step 1:From the Exhibit 3 ß equity for each firm in this industry are below Marriot Corporation 1.11; Hilton Hotels Corporation .76 ; Holiday Corporation 1.35 La Quinta Motor Inns .89; Ramada Inns‚ Inc 1.36. Step 2: For each firm in the industry‚ to estimate bunlevered using the bequity estimate: bequity = [1 + (1-TC)Debt/Equity]bunlevered bunlevered of Marriot= 1.11/[1+(1-
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Análisis Caso Marriott Corporation: Costo de Capital En el caso se plantea que Marriott utiliza cuatro elementos en su Estrategia Financiera las cuales apuntan a un crecimiento objetivo. Por lo que‚ se pregunta‚ ¿Son consistentes estos elementos con su crecimiento objetivo?‚ y para ello se realiza el siguiente análisis. I. Análisis de los Elementos de Estrategia Financiera: Primero debemos identificar que el alto crecimiento que busca Marriott es igual a maximizar el valor de la empresa y para
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QUESTION 1 Are the four components of Marriott´s financial strategy consistent with its growth objective? With regards to the overall strategy of primarily being a premier growth company‚ we analyze the 4 components as follows: 1. Manage rather than own hotel assets • Marriott developed the projects‚ established long term management contracts consisting of 3% of revenues and 20% of the profits. The assets were then sold to partners. Not owning hotels provided Marriot with greater liquidity
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Their reputation derives from the conduct of the Marriott associates who create this professional business environment on a day to day basis. The hotel industry can be a very unpredictable environment. Employees at the Marriott are confronted with situations on a daily that test their values‚ beliefs and judgments. The reputation of the Marriot is built upon the actions of their employees at these times. It is vital for each member of the Marriott staff to understand the legal and ethical responsibility
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Getting Started in Excel Many of the editing tools that you use in Excel are similar to Word and PowerPoint You will need to become familiar with a few new things for Excel: Rows‚ Columns‚ Various Formulas‚ and Charts just to name a few When you see a reference such as A7‚ A is the column and 7 is the row‚ this will give you the particular cell that is being referenced. You will learn that you can click or enter in information when it comes to cells and formulas. Everyone will have their own
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How to Use a Data Spreadsheet: Excel One does not necessarily have special statistical software to perform statistical analyses. Microsoft Office Excel can be used to run statistical procedures. Although in some respects Excel is not as preferable for data analyses as IBM SPSS‚ it is very userfriendly with simpler statistical procedures. This appendix describes how to use Excel to execute basic statistical calculations. Data from the 2004 version of the General Social Survey (GSS) is used for
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MARRIOTT INTERNATIONAL‚ INC. { PEST ANALYSIS } External Environment Analysis Every organization has analyzed its strength and weakness. Nevertheless‚ the external environment is also the important factor that affects the future of the organization. In the environment that we are living nowadays has changed all the time. Therefore‚ it has to analyze on the external factors. PEST Analysis is the tool and method to handle the marketing‚ which is one of the well-known methods to analyze the external
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didn’t know what a spreadsheet was‚ etc. So I started at: http://en.wikipedia.org/wiki/Spreadsheet. I read that and got a good base of spreadsheets and the history. First of all‚ Microsoft Excel is the industry standard in spreadsheets (history on spreadsheets can be accessed at the above website address). With Excel‚ you can create a shared workbook and place it on a network location where several people can edit‚ change‚ and work on the contents of a workbook‚ I discovered. Therefore‚ if the people
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| Marriott Case | Cost of Capital | | Facts: Dan Cohrs is preparing the annual hurdle rates for the three divisions of Marriot Corporation (Lodging‚ Contracts‚ and Restaurants) which will have a significant impact on the firm’s financial and operating strategies. Marriott’s has been truthful to its operating strategy to remain a premier growth company‚ Marriott’s sales and earnings per share have doubled over the last four years. In 1987 Marriot’s sales rose 24%‚ the return on equity
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Executive Summary This report is prepared to be the first document evaluating Myanmar’s attractiveness for consideration of establishing Marriott Hotels and Resorts in this country. The best location for the hotel is chosen to be the city called Yangon since it offers a wide variety of activities for travelers with different interests. Yangon Marriott Hotels and Resorts will be attracted to upscale visitors who wish to stay in a luxury‚ five-star hotel with exceptional service quality‚ while
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