Marriott Pest
MARRIOTT INTERNATIONAL, INC.
{ PEST ANALYSIS }
External Environment Analysis Every organization has analyzed its strength and weakness. Nevertheless, the external environment is also the important factor that affects the future of the organization. In the environment that we are living nowadays has changed all the time. Therefore, it has to analyze on the external factors. PEST Analysis is the tool and method to handle the marketing, which is one of the well-known methods to analyze the external factor that affect the organization. This includes the analysis of political environment, economic environment, social environment and technology environment. Since Marriott International, Inc. is the organization, which is given the service on hospitality such as the accommodation and restaurant. It has network around the world and its market-growing rate depends on the demand of customers in using service. Then, external environment is the factor that must be analyze and pay much attention to be able to exist on this competitive world. From now, it will be the environment that Marriott International, Inc. must think of. Political Environment Marriott International, Inc. would not be successful, well-known, and reliable if Marriott didn’t bring laws and regulation to an analysis in strategy. The political in each countries has affected differently to Marriott. For example, some countries has the policy on health and the way the Marriott has non-fat foods and non-smoking room services, which is the same way with those policy. It affects Marriott in the good way. Some countries has policy on supporting the travel, this will support Marriott business as well. But if some countries has the protest like in Thailand – it affect to Marriott business in the bad way. Because of the unstable political, the foreigners afraid to visit those countries where there is a protest
Economic Environment The growing rate in economic that increase in the foreign
{ PEST ANALYSIS }
External Environment Analysis Every organization has analyzed its strength and weakness. Nevertheless, the external environment is also the important factor that affects the future of the organization. In the environment that we are living nowadays has changed all the time. Therefore, it has to analyze on the external factors. PEST Analysis is the tool and method to handle the marketing, which is one of the well-known methods to analyze the external factor that affect the organization. This includes the analysis of political environment, economic environment, social environment and technology environment. Since Marriott International, Inc. is the organization, which is given the service on hospitality such as the accommodation and restaurant. It has network around the world and its market-growing rate depends on the demand of customers in using service. Then, external environment is the factor that must be analyze and pay much attention to be able to exist on this competitive world. From now, it will be the environment that Marriott International, Inc. must think of. Political Environment Marriott International, Inc. would not be successful, well-known, and reliable if Marriott didn’t bring laws and regulation to an analysis in strategy. The political in each countries has affected differently to Marriott. For example, some countries has the policy on health and the way the Marriott has non-fat foods and non-smoking room services, which is the same way with those policy. It affects Marriott in the good way. Some countries has policy on supporting the travel, this will support Marriott business as well. But if some countries has the protest like in Thailand – it affect to Marriott business in the bad way. Because of the unstable political, the foreigners afraid to visit those countries where there is a protest
Economic Environment The growing rate in economic that increase in the foreign