Case Write Up Fiji Water and Corporate Social Responsibility Objectives of the case: 1. To understand how and why marketers have to embrace CSR to make their marketing strategies sustainable 2. To provide a forum for discussion‚ analysis and decision making on what the company can should do in order to successfully cope with the CSR challenges it faces Assignment Questions Answer the following questions based on your case analysis. 1. What factors contributed to the marketing
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Date: February 16‚ 2011 To: Professor Koford From: Eric Walters Subject: Fiji Water Case Analysis As requested‚ I have looked at the case study. Below I have included the answers to the questions that you have posed to us. Ethical and Socially responsible Marketing and why marketers should be concerned about CSR and sustainability If a company markets ethically that means they are not just looking at what is legal‚ they are looking at what is morally right. To be socially
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on time: i The culture of Fiji is a tapestry of indigenous Fijian‚ Indian‚ European‚ Chinese‚ and other nationalities. Culture polity‚ traditions‚ language‚ food‚ costume‚ belief system‚ architecture‚ arts‚ craft‚ music‚ dance‚ and sports which will be discussed in this article to give you an indication of Fiji’s indigenous community but also the various communities which make up Fiji as a modern culture and living. The indigenous culture is an active and
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Fiji Bottle Water Brian Ford Principles of Marketing Kristin Brocklesby April 13‚ 2008 Fiji Bottle Water This paper will incorporate my opinion of why customers buy Fiji Bottled Water. I will utilize the three levels of product including the core benefit‚ actual product and augmented product. Lastly‚ I will give my suggestions on which brand development strategies make the most sense for Fiji. The Core Benefit When customers purchase Fiji water‚ they are buying more than just bottled
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Introduction Governments the world over have long been investing in infrastructure in the hope of boosting economic development of their country. To study the relationship between infrastructure and economic development‚ we compared two journals; Infrastructure and Local Economic Development by Rives‚ J & Heaney‚ M. (1995) and Infrastructure and Economic Growth: The Nigeria Experience 1980-2006 by Enimola‚ S (2010). We chose these journals as the journal by Rives‚ J looked at the approach
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[Pick the date] | Home | development | Economic development‚ achieved largely through productivity growth‚ is very important to both developed and developing nations. However‚ even though we know that higher productivity leads to improved economic outcomes there has been no consensus among researchers about either the desired path of development or the role of state in economic development. Concerning the path of development‚ Lall (2001) says that the appropriate strategy for any
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Economic development is the sustained‚ concerted actions of policy makers and communities that promote the standard of living and economic health of a specific area. Economic development can also be referred to as the quantitative and qualitative changes in the economy. Such actions can involve multiple areas including development of human capital‚ critical infrastructure‚ regional competitiveness‚ environmental sustainability‚ social inclusion‚ health‚ safety‚ literacy‚ and other initiatives. Economic
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visit is the Fiji Islands Fiji is located in the southwest Pacific‚ south of the Equator. It is an archipelago that consists of 322 islands‚ 106 of them are inhabited and the rest are natural reserves. Viti Levu is the main Island and it consists of two main cities: Suva and Nadi. Suva‚ Suva is Fiji’s capital and Nadi is home of the international airport. Viti Levu is home to most of the Fijian population. The second largest island is Vanua Levu and the third largest is Taveuni. Fiji has two seasons
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ECONOMIC DEVELOPMENT‚ 1st definition - it is the sum of growth and change Growth vs. change: Growth - the increase in the kinds and quantities of the available resources Change - the rising standard of living Questions to ponder What is the difference between economic development and development? Which comes first‚ growth or change? Can an economy experience growth without change? TWO CONTEXT OF DEVELOPMENT National - development is a combined effort of both the national and
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QUESTIONS: FIJI WATER AND CORPORATE SOCIAL RESPONSIBILITY 1. What is ethical and socially responsible marketing and why should marketers be concerned about CSR and sustainability? It is a marketing philosophy that states a company should take into consideration what is in the best interest of society in the present and long term. It involves the customer at all times‚ how the consumer will benefit and focuses on full satisfaction of the customer not selling of the product. Socially responsible
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