its founder‚ the Kresge “five and dime store” chain‚ invented the concept of the discount store. The first Kmart was established in Detroit in 1962‚ the same year Wal-Mart opened its first store in Rogers‚ Arkansas. By the end of 1963 Kmart had 63 stores converted from Kresge’s. In the following years‚ however‚ Wal-Mart expanded quickly by following a strategy of everyday low prices. Wal Mart used information technology (IT) to track sales in all its stores and to replenish its fastest selling products
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Value chain analysis Firm Infrastructure: WalMart have2485 Wal-Mart stores‚ 682 Supercentres‚ 457 Sam’s Clubs‚ 5 Wal-Mart Neighbourhood Markets and 1007 units of Wal-Mart International. It serves over 100 million customers weekly worldwide. There are 1035000 associates‚ and the company is America’s largest private employer. Human Resource Management: Almost 60% of all managers in Wal-Mart stores started as hourly associates. The employees are encouraged to communicate openly‚ offer
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Conceptualizing a new product or service division of an existing business. The Kmart Corporation is a discount store focused selling a great product. Kmart provides a variety of products‚ services‚ and great prices for every type of customers. These products include clothing‚ appliances‚ toiletries‚ pharmacy‚ electronics‚ tools‚ linen and houseware. The achievement of being the third largest discount store in the United States and focus on bringing great products and services to customers. Business‚ Product
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both as the number of countries occupied and the earnings of foreign sales; Wal-Mart does not appear in any of both top 10. In late 1997‚ Wal-Mart tried to entry the competitive German retail market‚ which is successful in Europe due to its hard discount stores such as Aldi or Lidl. This operation turned out to be a total fiasco. Overall the failure of Wal-Mart Germany is due to Wal-Mart’s hubris and a huge lack of acknowledge of the German retailing market‚ this includes the culture and the language
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prepared a report on the problems it is facing‚ different viable alternatives and the description of the strategy that‚ we think‚ is going to help to overcome the difficulties. Wal-Mart Stores Inc‚ has already been the miracle of the retailing markets. It is now the world largest discount retailer‚ with 5‚000 stores and wholesale clubs in 10 countries. In 2003‚ your company ranked first in the top 500 enterprises. However‚ it is well-known that the competition is becoming more aggressive nowadays.
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competitors of convenience store market. In Guangzhou‚ 7-Eleven‚ Ok and C-store are the three pillars of convenience stores. So our project will focus on the existing competitors 7-Eleven and OK convenience stores to analyze. In this part‚ I am going to identify the distinctive characteristics and values of 7-Eleven and OK with the theory of brand triangle‚ to see what make them a brand. And then I will analyze the scale and goals of 7-Eleven and OK convenience stores with the theory of SWOT and
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consumers. According to the case‚ Walmart’s product dominance consists of general merchandise with a small percentage in health‚ beauty and groceries. Walmart’s approach to retail dominance includes establishing a discount club called Sam’s Club that offers bulk products at a discount rate. Discounting products contributes to a competitive advantage Wal-Mart tries to establish. Remaining competitive in an industry with competitors like Target and Kmart proves to be challenging for Walmart. Keeping
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entering the retail industry that did not have many discount retail goods stores. The barrier to entry was relatively high at the time‚ so it seemed to be a realistic place for them to begin their business venture but it would not be as easy. Does the industry contain markets that are ripe for innovation or are underserved? The retail industry offers the opportunity to enter because the retail industry needed a better cost leadership discount store with a variety of products and services that could
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Tactics More than one hundred years ago‚ Sebastian Spering Kresge opened a modest five-and-dime store in downtown Detroit and changed the entire landscape of retailing. The store that Kresge built has evolved into an empire of more than 1‚500 stores and an Internet presence that reaches millions of customers. Overall‚ Kmart’s workforce is highly diverse. Kmart’s total associate population‚ including store managers‚ reflects the communities it serves. Almost 32 percent of its workforce represents multicultural
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PROJECT INTRODUCTION Background Penny Store is a franchise of convenience stores which will be opening their new store in Kitchener‚ Ontario. Penny Store will be the first 24-hour convenience store that is more like an big dispensing machine than the traditional store. The store is to be built in space of 3200 sq. feet. The store expects to capture market share by becoming the low-cost leader in the convenience store industry by reducing labour expanses. Because of fully automated
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