space which can pave the way for them to sneak in the minds of the consumers. Once settled in they begin playing with the brain eventually creating and modifying concepts called “needs” which would have never existed. The traditional concept of marketing was only about sales or meeting the “current needs” of a consumer. But the same cannot be felt‚ today with the number of firms on the rise in the same industry‚ state and even the same street. Everyone is in a race either to: * Capture a customer
Premium Marketing Maslow's hierarchy of needs Fundamental human needs
REAL TIME VEHICLE LOCKING AND TRACKING SYSTEM USING GSM AND GPS TECHNOLOGY-AN ANTI-THEFT SYSTEM----- IEEE – 2011 ABSTRACT This project deals with the design & development of a theft control system for an automobile‚ which is being used to prevent/control the theft of a vehicle. The developed system makes use of an embedded system based on Global System for Mobile communication (GSM) technology. The designed & developed system is installed in the vehicle. An interfacing mobile is also connected
Free Mobile phone GSM Cellular network
School of Marketing & International Business MARK 101: Principles of Marketing The Situational Analysis Report. Due: Two Page Draft (10%) - Thursday 4 April‚ 12pm‚ Assignment box‚ Location TBA. No extensions granted. Full Marketing Report (25%) - Wednesday 15 May‚ 12pm. Assignment box. Location TBA. Electronic Copy through Turnitin by 5pm Note: Any work
Premium Marketing
…………………………………………….... 4 Justification …………………………………………… 4 Scope …………………………………………… 5 Risks and Mitigation ……………………………………………… 5 Budget ……………………………………………… 5 Expected Duration …………………………………………… 6 References ……………………………………………… 6 Project Name: Online Railway Reservations Background Information The railway corporation has its headquarters at the county’s capital and has a number of branches in strategic cities all over the country. For this reason‚ the main centre accountable for matters
Premium Public transport Railway platform Rail transport
wheelchair uses ingenious mechanism to climb by making two arms move along a trajectory similar to that of a foot. This includes complex mechanism driven by motor. This mechanism is simplified by Supratim Naskar in his B. Tech. project at IIST in 2011. The aim of our project is to make a detailed design of this simplified mechanism of staircase climbing wheelchair and fabrication of its parts. This includes fabrication of different parts of mechanism which would be done in
Premium Disability Wheelchair Transport
[pic] [pic] MARKETING MANAGEMENT “TROPICAN RELAUNCH CAMPAIGN” [pic] TABLE OF CONTENTS INTRODUCTION 3 Company Profile — PepsiCo 3 Vision 3 Mission 4 ‘Tropicana’ — History & Brand 4 Price Ranges 6 MARKET ANALYSIS 7 Industry Analysis 7 Competitor Analysis 7 SWOT Analysis 8 INTEGRATED MARKETING COMMUNICATIONS PLAN 9 Target Market 9 Communication Objectives 9 Advertising Message 10 New Product Range Variants
Premium Advertising
1 LO1 Various elements of the marketing process 1 The benefit and costs of marketing orientation for XYX manufacturing 1-2 LO2 Macro and micro environmental factors which influence marketing decisions 2 Segmentation criteria to be used for products in different markets 2-3 Targeting Strategy for a selected product/service 3 Buyer behaviour which affects marketing activities in different buying situations 3 Buyer behaviour which affects marketing activities in different buying
Premium Marketing
DIRECT MAREKTING: Direct Marketing Channels Any medium that can be used to deliver a communication to a customer can be employed in direct marketing‚ including: Email Marketing Sending marketing messages through email or Email marketing is one of the most widely used direct-marketing methods.[citation needed] One reason for email marketing’s popularity is that it is relatively inexpensive to design‚ test‚ and send an email message. It also allows marketers to deliver messages around the clock
Premium Marketing
Ltd. and Project G (A) The Kawai Era (1964-1982) Strategies Acquired and develop advanced technology to raise quality‚ and to increase efficiency to the Cat’s level. Introduced “management by policy.” “Project A‚” sought to raise the quality of Komatsu’s middle-sized bulldozers to Cat’s level & instituted the “Plan‚ Do‚ Check‚ Act” (PDCA) cycle. In 1966‚ his five-year “World A” campaign sought to make Komatsu internationally competitive in cost and quality. Results Project A enabled
Premium Marketing Strategic management Management
GOVERNMENT ENINEERNING COLLEGE AJMER‚ RAJASTHAN SESSION: 2011-2014 CERTIFICATE This is to certify that the project work entitled INTRUSION DETECTION SYSTEM being submitted by BIJENDRA SINGH As partial fulfillment of the requirement for award of the MCA. By RTU‚ KOTA is an authentic work carried out under my supervision at GOVERNMENT ENGINEERING COLLEGE‚ AJMER. This Project Report has not been submitted earlier for this award of any other degree/diploma.
Premium