Types and Patterns of Innovation Tata Nano: The World’s First Rs. 1 Lakh Car On a rainy day in 2002‚ Ratan Tata‚ Chairman of India’s Tata Group‚ was driving to the airport in Bangalore. In front of him was a typical sight: an entire family on a two-wheel scooter. The father drove the scooter with a young child standing in front of him‚ and his wife held a small baby in back. Suddenly the scooter skidded and overturned‚ sending the family tumbling. Tata and his driver narrowly escaped running
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Strategy for sustaining momentum for Tata Ace Brief Background of Ace y India ’s first mini truck y Launched in May 2005 y Tag line Small is Big y Answer to the marketing myopia of three wheelers Idea behind launching Tata Ace Market Situation y y y Govt plans of road expansion. High GDP growth rate positively correlated with truck penetration. High probability of increased demand in LCV segment. Company Situation y y Tata product portfolio lacked greater than 45
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Contents Tata motors 3 1 3 . Microeconomic Environment 3 1.1 Introduction 3 1.2 Market Structure: 4 1.3 Role of Government: 4 1.4 Fixed Cost and Variable Cost 5 1.5 Substitutes and Elasticity of Demand 6 1.6 Economies of Scale 7 2. MACROECONOMIC environment 8 2.1 INDIA 8 2.2 Microeconomic Environment 8 2.3 Economic growth 9 2.3 Employability 10 2.5 Market value in the economy 11 2.6 Revenue and profits 11 2.7 Political environment 11 2.8 Inflation 12 CONCLUSION 12 References 12 Tata motors 1. Microeconomic
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Strategist: Sir Ratan Tata When Ratan Tata became Group Chairman in 1991 he ushered an era of change. According to him “A company or business that remains static will die. A company that constantly changes and accepts that there are better ways to do things than they are done today is a company that will survive in the global market that we face.” He is admired not only for managing the Tata Empire but creating history by making Tata group an MNC by acquiring steel companies like Chorus and legendary
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TATA NANO "Dream-dream and dream‚ because dream gives vision‚ vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India ’s former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata‚ Chairman of Tata group‚ who in the year 2003‚ dreamt of producing a safe‚ affordable Car for the common man. Finally after the wait of five years‚ crossing all financial and technological barriers‚ Ratan Tata kept his promise and unveiled Tata
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today’s digital world businesses have undergone a dramatic change. Unlike the past where profit generation was only the motive behind every business‚ today businesses have actually started taking CSR responsibly and not for granted. In fact the companies have moved from their sole purpose of profit generation to the responsibilities and duties they pose to the society. Corporates have realized that in order to survive in this competitive market they need to take care of the people and act responsibly
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Conduct a critical analysis of the case "Tata Sky" and prepare a written analysis of the case which addresses the following issues to examine the growth strategies of Tata Sky over the years. Tata Sky is the second DTH operator to enter the Indian DTH market after DD Direct Plus and was launched in August 2006. It is a joint venture between Tata Group that owns 80% and STAR Group that owns a 20% stake. Through its DTH service‚ the company offered more than 170 channels on entertainment sports‚
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TATA MOTORS CASE Tata Motors in Singhur case talks about the controversy related to Land acquisition by Chief Minister Buddhadeb Bhattacharya for proposed Nano factory in West Bengal. The reason for choosing West Bengal as the location was that it was believed as the most investor friendly state with faith in investment climate and government of Bengal. However‚ soon after the announcement of the Nano Project‚ the protest led by opposition leader Mamta Banerjee began as it was viewed as forcible
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TATA NANO (B) Problem Analysis Bottom –line Goal: In 2010 they sale 9‚000 vehicles per month before the drop off. To recover and increase sales to 150‚000 cars per year ( 60% of the capacity of the plant – 250‚000 cars). Intermediate goal: To recover the reputation of the car of a low cost‚ good quality‚ safe and resistance to performance in Indian roads. Impediment: Car price: The price increase because of the problems with the fires that required increase the security features as
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among leaderships and employees. Organizational culture and national culture are significantly important in current marketing environment. Organizational culture mainly shows the value and the roles inside the organization. However‚ national culture is the directing of organizational culture and influence both leadership and employees deeply from their personal values. Furthermore‚ the relationship between organizational culture and national culture has impacts on leaderships‚ employees‚ job satisfaction
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