the customer to specify all modifications to the drink. Quality level Starbucks uses the finest beans from across the world to satisfy the taste and preference of different consumers. Ranging from Latin America‚ Asia Pacific‚ Africa/Arabia‚ Dark Roast Blend and Multi-region blends. The coffee from the around the world comes in different tastes and characteristics providing various choices for Starbucks’ consumers AUGMENTED PRODUCT After-sale service Wireless connections in all outlets
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Samsung Galaxy S4: Core Benefits‚ Actual and Augmented Products Core Benefits: Samsumg Galaxy 4 is a smartphone using new Android software which aspires to be the user’s inanimate life companion and help simplify daily life by providing entertainment‚ medium for communication‚ task management and also monitoring health and well-being. Actual Product: * * Captures precious moments of the user’s life by taking photos in innovative ways like photos with sound‚ dual camera‚ sequence
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Outline the concept of the augmented product. Apply and evaluate the concept to a brand of your choice. The concept of the augmented product tries to show how the overall view of the product and brand by fragmenting it into separate dimensions. Corey (1975) describes it as “the product is the total package of benefits that the customer receives when he buys.” There are 3 dimensions; core‚ tangible and intangible. Through these dimensions the product can be differentiated from competitors and
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Augmented Product The concept of the augmented product arises from the need to differentiate a generic product from those of its competitors. Brands cannot exist in the long-run unless consumers can distinguish it from others. The more distinctive a brand position‚ with favorable attributes that the customer considers important‚ the less likelihood that a customer will accept a substitute. To attract and retain consumers‚ the brand must convince them that it is relevant to the consumer’s individual
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The core product The product Samowar intends to provide is basically the Russian food. The food will be freshly made to order with guaranteed authenticity. Customer’s needs will be more than satisfied as they will come to Samowar seeking a meal for their hunger. It will certainly meet their natural need for food whilst going above and beyond for taste. To ensure the taste is up to standards‚ Taikow will be working in the kitchen himself along with a very experience team of hand-picked kitchen staff
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Levels of Product and Service Product Name: Itel Mobile Phone (Model: IT 6700). Introduction: Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is core benefit. At the second level‚ product planners must turn the core benefit into actual product. Finally‚ product planners must build an augmented product around the core benefit and actual product by offering additional consumer services and benefits. Now I discuss
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1. Explain various levels of Product with examples? (10 Marks) For many a product is simply the tangible‚ phsysical entity that they may be buying or selling. You buy a new car and that’s the product - simple! Or maybe not. When you buy a car‚ is the product more complex than you first thought? In order to actively explore the nature of a product further‚ lets consider it as three different products - the COREproduct‚ the ACTUAL product‚ and finally the AUGMENTED product. These are known as the
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Levels of product Core product The core product is not the tangible physical product. We can’t touch it. That’s because the core product is the benefit of the product that makes it valuable to us. So with the car example‚ the benefit is convenience the ease at which we can go where we like‚ when we want to. Another core benefit is speed since we can travel around relatively quickly. Actual product The actual product is the tangible‚ physical product. We can get some use out of it. Again with the
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Question 1: There are three product levels‚ they each add more customer value than the previous level and they constitute a customer value hierarchy. The decision of customers is usually based on the value that they expect to receive from buying and consuming it. The first level is the core benefit. It is the actual or fundamental benefit that the customer seeks when he buys the product. It is need to the most basic need that he/she wants to satisfy. For example‚ someone will go buy a red bull
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Product Levels: The Customer-value Hierarchy The marketers need to address five product levels. Each level adds more customer value‚and the five constitute a customer-value hierarchy. 1. Core Benefit The fundamental need or want that consumers satisfy by consuming the product or service. Example 1: In case of a car Transportation from one place to another. Example 2: The customer in search of a hotel room demand only rest and sleep from a marketer. 2. Basic Product
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