AMUL – The Taste of India Report on the Product Mix and Distribution of AMUL products. This report covers the product mix of AMUL across all categories‚ studies its distribution model in India and has an in depth study on the distribution channel of AMUL products in the state of Goa. AMUL The brand name AMUL is an abbreviation for Anand Milk Union Limited. AMUL is managed by the cooperative organisation‚ Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). AMUL’s headquarters is in Anand
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SUMMER INTERNSHIP PROJECT REPORT A STUDY ON PENETRATION OF AMUL PANEER IN THE AREA OF SECUNDERABAD. BY MIHIR MAGIDEWAR 12BSPHH010552 GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD (GCMMF) AMUL A REPORT SUBMITTED IN THE PARTIAL FULFILMENT OF THE REQUIREMENTS OF MBA PROGRAM OF IBS HYDERABAD TO FACULTY GUIDE – Dr.SRIDHAR VAITHIANATHAN COMPANY GUIDE – KUNAL KASHIKAR i. ACKNOWLEDGEMENT: I would like to express my profound gratitude
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Marketing and Selling Strategy of Amul [pic] Amul is the largest co-operative movement in India and as the country’s largest food company‚ is the market leader in butter‚ whole milk‚ cheese‚ ice cream‚ dairy whitener‚ condensed milk‚ saturated fats and long life milk. Amul follows a unique business model‚ which aims at providing ’value for money’ products to its consumers‚ while protecting the interests of the milk-producing farmers who are its suppliers as well as its owners
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By : SRIRAM MUKUND DINESH M INDEX 1) INTRODUCTION TO AMUL . . . . . . . . . . . . . . . . . . . . . . 3 2) STRATEGIES OF AMUL . . . . . . . . . . . . . . . . . . . . . . . . . 5 3) AMUL’S SUPPLY CHAIN MANAGEMENT . . . . . . . . . . 6 4) GCMMF’S SUPPLY CHAIN . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 5) E- SUPPLY CHAIN MANAGEMENT OF AMUL . . . . . . . . . . .13 6) AMUL CYBER STORE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Cooperative Cooperative shall mean only organizations composed primarily of small producers and of consumers who voluntarily join together to form business enterprises which they themselves own‚ control and patronize. A small producer shall mean a self-employed individual who‚ by himself or with this family provides the primary labor requirements of his business enterprise or one who earns at least fifty percent of his gross income from the payment proceeds or income of the labor he provides.
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INTRODUCTION: Amul is an Indian dairy cooperative‚ based at Anand in the state of Gujarat‚ India. The co-operative is sometimes referred to as Anand Milk Union Limited. Formed in 1946‚ it is a brand managed by a cooperative body‚ the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)‚ which today is jointly owned by 3 million milk producers in Gujarat. Amul spurred India’s White Revolution‚ which made the country the world’s largest producer of milk and milk products. In the process Amul became
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marketing organization of India. It is the apex organization of the Dairy Cooperatives of Gujarat. Over the last five and a half decades‚ Dairy Cooperatives in Gujarat have created an economic network that links more than 3.1 million village milk producers with millions of consumers in India. In September 2007‚ AMUL emerged as the leading Indian brand according to a survey by Synovate to find out Asia’s top 1000 Brands. In 2011‚ AMUL was named the Most Trusted brand in the Food and Beverages sector in
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[pic] [pic] [pic] PROJECT REPORT “MARKET DEVELOPMENT FOR NEWLY APPOINTED DISTRIBUTORS OF AMUL BEVERAGES IN PUNE” [pic] Gujarat Cooperative Milk Marketing Federation (GCMMF) |Sr. no |Topic |Page no. | |1 |CERTIFICATE OF COMPLETION |4
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story of Amul‚ which inspired ’Operation Flood’ and heralded the ’White Revolution’ in India. AMUL means "priceless" in Sanskrit. The brand name "Amul‚" from the Sanskrit "Amoolya‚" was suggested by a quality control expert in Anand. Variants‚ all meaning "priceless"‚ are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter‚ Amul Milk Powder‚ Amul Ghee‚ Amulspray‚ Amul Cheese‚ Amul Chocolates‚ Amul Shrikhand‚ Amul Ice cream‚ Nutramul‚ Amul Milk
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History: Formed in 1946 as a Dairy Cooperative based in Anand‚Gujrat. Its brand name is taken from Sanskrit word “Amoolya” meaning precious and is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). It was established because of the exploitation of marginal milk producers by traders or agents of existing dairies in the small town named Anand. Amul has appropriate and unique model that is targeted towards rural development. Amul was the pioneer of the White revolution of
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