Project on Amul Paneer
SUMMER INTERNSHIP PROJECT REPORT
A STUDY ON PENETRATION OF AMUL PANEER IN THE AREA OF SECUNDERABAD.
BY
MIHIR MAGIDEWAR
12BSPHH010552
GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD (GCMMF)
AMUL
A REPORT SUBMITTED IN THE PARTIAL FULFILMENT OF THE REQUIREMENTS OF MBA PROGRAM OF IBS HYDERABAD
TO
FACULTY GUIDE – Dr.SRIDHAR VAITHIANATHAN COMPANY GUIDE – KUNAL KASHIKAR
i. ACKNOWLEDGEMENT:
I would like to express my profound gratitude to all those who have been instrumental in the completion of my project.
Firstly I would like to thank the organization GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD (GCMMF) AMUL, for providing me a fruitful association by way of summer internship. This opportunity has provided me with a comprehensive insight into sales and marketing of amul paneer in the market.
I hereby regard my sincere thanks to Mr. S.V.R Chary, Branch Manager-Hyderabad Depot, Gujarat Co-operative Milk Marketing Federation Ltd (AMUL), company guide Mr. KUNAL KASHIKAR, AREA SALES MANAGER for giving me their guidance and support throughout my tenure in the company. I would also like to thank them for their constant insights and encouragement.
I am deeply grateful to my faculty guide PROF. SRIDHAR VAITHIANATHAN for his invaluable support and guidance throughout the internship.
I also thank the staff of GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD (GCMMF) AMUL.
Lastly I wish to thank my Family and Friends for the valuable support and advice.
MIHIR MAGIDEWAR
ii. EXECUTIVE SUMMARY
The project was undertaken with the “PENETRATION OF AMUL PANEER IN THE AREA SECUNDERABAD”. The study was conducted at AMUL INDIA LTD. HYDERABAD. The consumers and Retailers outlets were studied through using Questionnaires. The sample size of 100 outlets and consumers along with the responses were also taken for study. Whose responses were studied and interpretated. The sampling design used was
A STUDY ON PENETRATION OF AMUL PANEER IN THE AREA OF SECUNDERABAD.
BY
MIHIR MAGIDEWAR
12BSPHH010552
GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD (GCMMF)
AMUL
A REPORT SUBMITTED IN THE PARTIAL FULFILMENT OF THE REQUIREMENTS OF MBA PROGRAM OF IBS HYDERABAD
TO
FACULTY GUIDE – Dr.SRIDHAR VAITHIANATHAN COMPANY GUIDE – KUNAL KASHIKAR
i. ACKNOWLEDGEMENT:
I would like to express my profound gratitude to all those who have been instrumental in the completion of my project.
Firstly I would like to thank the organization GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD (GCMMF) AMUL, for providing me a fruitful association by way of summer internship. This opportunity has provided me with a comprehensive insight into sales and marketing of amul paneer in the market.
I hereby regard my sincere thanks to Mr. S.V.R Chary, Branch Manager-Hyderabad Depot, Gujarat Co-operative Milk Marketing Federation Ltd (AMUL), company guide Mr. KUNAL KASHIKAR, AREA SALES MANAGER for giving me their guidance and support throughout my tenure in the company. I would also like to thank them for their constant insights and encouragement.
I am deeply grateful to my faculty guide PROF. SRIDHAR VAITHIANATHAN for his invaluable support and guidance throughout the internship.
I also thank the staff of GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD (GCMMF) AMUL.
Lastly I wish to thank my Family and Friends for the valuable support and advice.
MIHIR MAGIDEWAR
ii. EXECUTIVE SUMMARY
The project was undertaken with the “PENETRATION OF AMUL PANEER IN THE AREA SECUNDERABAD”. The study was conducted at AMUL INDIA LTD. HYDERABAD. The consumers and Retailers outlets were studied through using Questionnaires. The sample size of 100 outlets and consumers along with the responses were also taken for study. Whose responses were studied and interpretated. The sampling design used was
References: The Orissa State Cooperative: The state cooperative is a dairy cooperative society registered under the Cooperative Society Act (1962)