SWOT Analysis of Estee Lauder * Exposed to crisis events (SARS‚ recession‚ terrorism etc) causing downturn in travel * Downturn in department store sales * Other competitors * Americans stagnating spending on cosmetics * Growth opportunities in China‚ Russia‚ Eastern Europe‚ Brazil and India * Availability for strategic alliances in the electronic commerce area * Plenty of candidates for acquisition W S T O * Management expertise * Marketing ability
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mission of Estee Lauder Companies. Retrieved from http://www.elcompanies.com.my 2. Corporate responsibility. Retrieved from http://www.elcompanies.com.my 3. Defining your organizations purpose: The importance of Vision‚ Mission and Values. Retrieved from http://knowledgenet.carmichaelcentre.ie/articles/defining-your-organisations-purpose-importance-vision-mission-and-values 4. Estee Lauder‚ an Executive Summary. Retrieved from http://www.freeonlineresearchpapers.com/estee-lauder-executive-summary
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MANAGEMENT STRATEGY | ESTÉE LAUDER | | | Tea Karulia | 6/7/2013 | | COMPANY’S HISTORY The Company was founded in 1946 by Mrs. Estée Lauder. The initial products that were launched by Estee Lauder were: Super Rich All Purpose Creme‚ Creme Pack‚ Cleansing Oil and Skin Lotion. The Estee Lauder Companies Inc managed to become one of the leading producers and marketers of quality skin care‚ makeup‚ fragrance and hair care products around the world. The Company ’s products are sold
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A.Positioning 1. Estee Lauder founded her company with her husband Joseph Lauder in 1946. When the company first started it had only four products‚ not 66 years later Estee Lauder manufactures and markets skincare‚ fragrance‚ make up and hair care products in 150 countries worldwide. The company is still mainly controlled by the family members who hold 70% of the voting shares in Estee Lauder company. Aside from selling their products under their own name‚ Estee Lauder also owns other beauty
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ESTEE LAUDER HISTORICAL BACKGROUND Even those who aren’t experts in the field of cosmetics & fragrances recognize this most prominent and respected name. But the Company Estee Lauder‚ originally started by the fiercely ambitious ninth child in a Jewish immigrant family in Corona‚ Queens‚ New York‚ is today a household word to all whether or not they are involved in the field of cosmetics and fragrances. Estee Lauder‚ born Josephine Ester Mentzer‚ is a somewhat mysterious figure in that
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The famous entrepreneur that I chose was Estee Lauder. She was born in Queens‚ New York in 1908 and in 2004. Estee started her own beauty company in the year 1946 she is known as a beautician and business executive. She came from a family of Jewish immigrants. Her uncle was the one who showed her how to make her own beauty creams. After graduating from high school she concentrated on her uncle’s business‚ she started to sell her own products at local hair salons as a teenager. The products that she
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Competitive Profile Matrix A competitive profile matrix is a tool that allows companies to assess themselves against their competitors through identification of critical success factors. These factors are then weighted and scored to produce a total weighted competitive score for the company (Sohel & Rahman‚ 2014; Capes & Glissmeyer‚ 2012). While the matrix may be largely subjective and based on personal perspective it can still provide a company with a wealth of information as to how it compares
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Statement 4 Vision Statement: 4 Mission Statement: 4 External Audit 5 Opportunities & Threats 5 Competitive Profile Matrix (CPM) 6 External Factor Evaluation (EFE) Matrix 7 Internal Audit 8 Strengths & Weakness 8 Financial Ratio Analysis 9 Internal Factor Evaluation (IFE) Matrix 10 SWOT Matrix 11 SPACE Matrix 12 Internal External Matrix 13 Recommendations 14 Case Abstract The Estee Lauder Companies Inc. engages in the manufacture‚ marketing‚ and sale of skin care‚ makeup‚ fragrance‚ and
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Competitive Profile Matrix (CPM) Author: admin Wednesday‚ 24 Sep 2014 Step 4. Competitive Profile Matrix (CPM) In order to construct a competitive profile matrix‚ it is necessary to determine critical success factors in airline industry. These are: strong management‚ organization of routes‚ availability of non-stop flights‚ qualified workforce‚ in-flight services and service promotions‚ price competitiveness‚ effective financial management‚ cost management. Main competitors of Emirates Airline can
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Appendix 1 - Company Background: Estée Lauder Companies Ltd Global Corporate Profile Statement: “We are a growth company. Our mission is to keep expanding by taking our brands into new geographies and the best retail opportunities‚ creating must-have products. The consumer is always at the centre of our thinking” (Fabrizio Freda‚ President and CEO‚ Estee Lauder Companies Limited) Estée Lauder Companies is a leading manufacturer of prestige skincare‚ makeup‚ fragrance and hair care products
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