Cirque du Soleil is the subject of this year’s selected case! Over the last 24 hours‚ the teams have been analyzing the entertainment company’s partnership with MGM casinos‚ while the Cirque looks to enter new markets at Tokyo Disney Resort‚ Macao and Dubai World. They will have to recommend a sustainable model that can be as profitable as its relationship with MGM Mirage. The following summary is officially made available to the public attending the presentations as of Saturday March 27 at 9:00am
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Cirque du Soleil (English: Circus of the Sun) is a Canadian entertainment company‚ self-described as a "dramatic mix of circus arts and street entertainment." Based in Montreal‚ Quebec‚ Canada‚ and located in the inner-city area of Saint-Michel‚ it was founded in Baie-Saint-Paul in 1984 by two former street performers‚ Guy Laliberté and Gilles Ste-Croix.[2] Initially named Les Échassiers‚ they toured Quebec in 1980 as a performing troupe. Their initial financial hardship was relieved in 1983 by
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model: Cirque du Soleil took on a different role from the traditional circus business model to the new blue ocean strategy verse the red ocean strategy. Cirque du Soleil created the new business model by creating new market space. Cirque du Soleil wanted to step away from the traditional circus to create a new atmosphere and family entertainment. The one similarity of both business models is the revenue streams. Variations: The traditional circus has animal shows. The Cirque du Soleil focus more
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Cirque du Soleil Q1. How would you assess the attractiveness of the circus industry in early 1980s? What would you conclude from industry analysis? The Circus has been an extremely popular form of entertainment during the 20th century. The circus creates an image of drifters and dreamers in the mind. In the 20th century the emphasis on spectacle continued on 3 ring formats. The following factors played a major role in the attractiveness of the circus industry:- * Animal acts provided an added
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Cirque du soleil Introduction Founded in 1983 by a group of street performers‚ Cirque du Soleil has been in constant evolution since its creation. The company enjoys excellent international recognition and is reputed to have reinvented circus arts. The company was founded by Guy Laliberte‚ Gilles Saint-Croix and Daniel Gauthier with a differentiated offering in the circus industry blending street circus with opera‚ dance‚ theatre‚ live music‚ excellent choreography and amazing pyrotechnics
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Cirque du Soleil Case Analysis 1. What is Cirque’s product and its strategy? Cirque du Soleil‚ a Quebec based company‚ is a circus that does not has a product. What it does offer is artistic works with a high-quality‚ artistic entertainment. It gives the spectators the experience of a theater and a dance circus without animals‚ which bases its performances on very talented and creative people‚ combining street performances‚ clowns‚ acrobats‚ and gymnasts. Cirque du Soleil’s strategy is to
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1. Cirque du Soleil does not have a product‚ they have a diverse‚ creative‚ critical thinking‚ artist works company; a circus without animals. Within this company‚ this show allows their featured unique artists‚ to tap into their creative side and create magic for an audience. Cirque du Soleil aims to create the greatest shows onstage all around the world. The core for a functioning Cirque du Soleil is behind the scenes‚ with artists and staff. Recruiting these people seems to be a challenge
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1. What was the level of IT alignment at Cirque du Soleil in 2008? We can observe how an art and stage performance company used IT like no one could ever imagine. Cirque rooted IT in all its business processes. Cirque Memory is a knowledge repository used to store all relevant information on artists’ make-up and costumes‚ sets‚ and staging. Advantages of Cirque Memory are to transfer knowledge across‚ ongoing improvement‚ knowledge‚ growth‚ improvement‚ good memory‚ ill-structured‚ design. IT life
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Cirque du Soleil Background: Cirque du Soleil was the first ever circus group that evolved its self to the commercial world by introducing the simple but innovative and unique concept of combining the traditional circus acts with opera‚ dance‚ theatre and live music. Cirque du Soleil ensured success by executing the concept to the point of perfection. Excellent choreography and amazing pyrotechnics were the backbone of their success. The experience of a Cirque du Soleil show is considered to be as
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Preguntas caso Cirque du Soleil 1. Analizar la competencia del Cirque du Soleil en sentido amplio. 2. ¿Se podría decir que la estrategia del Cirque du Soleil es una estrategia customer centric? 3. Analizad desde el punto de vista de la matriz de Ansoff la estrategia de crecimiento intensivo del Cirque du Soleil. 4. ¿Se puede hacer una planificación estratégica en una empresa como el Cirque du Soleil?‚ ¿Existen oportunidades de generación de nuevos modelos de negocio para el Cirque du Soleil o es un
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