CHANEL Presented by: Jessica Bercier-History and Competitors Liu Paisha-Sasha-Industrial Analysis Liu Zheng-Leo-Globalization Shu Yue-Alice-SWOT Analysis History Gabrielle “Coco” Chanel Started in 1909 Known for simple and classic looks Chanel No. 5 Introduced in 1922 Still their most successful perfume today‚ nearly 86 years later Coco Chanel Connection with the Germans Fashion Oscar in 1957 Even after her death in 1971‚ she lives on as an icon
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Comparison of Chanel No.5 Magazine Advertisement in 1959 and 2004 “What do I wear in bed? Chanel N°5‚ of course.”Marilyn Monroe mentioned in her interview in 19521. When referring to fragrance‚ it is hard not to mention Chanel N°5‚ due to its uniqueness‚ longevity and popularity‚ it is associated by others with women‚ famous and not famous‚ who have worn it in different eras over its decades. Chanel N°5 is the first perfume launched by CoCo Chanel in 19202‚ it is not only one of the world’s top
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continued until the water has gained a reddish pink hue. The pouch can then be discarded and the liquid poured into the spray bottle. • Add the ethyl alcohol and gumamela essential oils to the spray bottle. The oils help to enhance the aroma of the perfume and also help it stick to the skin. The ethyl alcohol can be replaced with water for those with sensitive skin but this will create more of a body spray. The lid can then be placed on the spray bottle and the whole think shaken vigorously for a few
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Exposition Characters- The sniper‚ an enemy sniper Settings- Ireland‚ early 1920’s‚ night‚ heavy gunfire in the background Background Information- This was about the Irish Civil War which occurred during the early 1920’s. gdhjs dgshjaf gshj ghjs fs ghjsd dsgahj gdfhsja fdsgahjfkgashj ghjdasghjsgfhj gdshjfghaj gahjsdghjka ghjdsa gshajf ghdjskag sgdahfj ghjsdga s s s s s sgdfhjagh jaghjsk dghj fdgshaj gfdhja sgdhj fgh jfgdshaj fgsdahjk fgdsha gfdshajf gsaf jg fhsjagf hagfshjfgsahjfg hsfghjsakgfhjsdagfhja
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complexity of Chanel business environment and its main resources. Those three models are: PESTEL‚ SWOT and 5 Porter’s forces. In this Report we find out that in period of economic crisis‚ luxury was seen as unnecessary and even selfish‚ Luxury Brands might have a bad reputation lately. It is extremely because of their manufactures in China or India and other countries like those‚ and also because of counterfeit that destroy brands image. But then if we look at the marketing power of chanel through
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How does marketing strategy of the brand succeed in making Chanel remaining Chanel? P a g e | 2 Luxury marketing is a different world
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Analysis of imposter perfumes Aim: To determine which out of 4 unknown samples are genuine perfumes‚ and which are imposter/fake perfumes. This will be done by analysing gas chromatography plots‚ and comparing the components in the samples to that of a known standard perfume. Results: To determine which of the four sample perfumes where imposter and which were real‚ components present in each perfume were analysed using gas chromatography and compared to the known real perfume sample. The
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the study Perfume is thousands of years old - the word "perfume" comes from the Latin per fume "through smoke". One of the oldest uses of perfumes comes from the burning of incense and aromatic herbs used in religious services‚ often the aromatic gums‚ frankincense and myrrh‚ gathered from trees. The Egyptians were the first to incorporate perfume into their culture followed by the ancient Chinese‚ Hindus‚ Israelites‚ Carthaginians‚ Arabs‚ Greeks‚ and Romans. The earliest use of perfume bottles is
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HBS CASE: The Fashion Chanel 1. Insights from the consumer and market data : Most of current viewers are females 34-53 years old. The fashion channel should target 18-34 years old female that is highly valued demographic group‚ to reach premium CPM (cost per impression‚ advertising pricing unit). Both competitors Lifetime and CNN channels were achieving notable ratings. The clusters that most engage in fashion and most likely to have interest in TFC contents is Fashionistas and planners/shoppers
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TV Commercial Analysis a = Dorito commercial b = The perfume commercial Describe the commercial: 1. What product or service the commercial trying to sell? a) Doritos b) Perfume (Jean Paul Gaultier’s "Le Male") 2. Where was the commercial set? Describe the setting. a) Set in a house‚ in a girl’s playroom. b) The commercial is set in a men’s locker room 3. Who was in the commercial? Describe the people in the commercial. a) A man (in his 30’s‚ pretty laid back) and his daughter (about 5 y/o)
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