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    CASE STUDY 1

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    Tarlac State University Republic of the Philippines College of Business and Accountancy S.Y. 2013-2014 Case Study (Ebay.co.uk & British Airways) Submitted by: JOHN PAUL R.OCAMPO -MKM 4-2- Submitted to: Ma’am Elvira Mercado -Strategic Marketing Professor- Case Study 1 Ebay.co.uk 1. What factors are compelling Yahoo and Ebay already “internet giants”‚ to collaborate and tap into each other’s only audiences? As the largest supplier of graphical ‘branded’‚ advertising‚ it is looking

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    Ebay

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    4. eBay is positioned well to successfully compete with its top three competitors‚ Amazon‚ Google and Overstock. Table 1 provides a financial comparison of eBay with its top three competitors. eBay is a distant third from Google with a market capitalization of $64 billion but is first or second in key ratio comparisons (eBay Direct Competitor‚ 2012). Specifically‚ eBay is first or second in several key ratios such as Gross Margin‚ Operating Margin‚ Earnings Per Share and Price/Earnings. The Operating

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    1. Why is Elemica described as an example of an industry consortia net marketplace? How does it differ from other types of net marketplaces like ChemConnect? Elemica is a Net marketplace because it is owned by members of the industry and not third parties‚ also it is intended to provide long-term market place relationships to supply direct inputs to the manufacturing process. In contrast‚ ChemConnect is a privately owned‚ third-party firm which offers a bidding platform for chemical firms‚ and also

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    Integrated Case Study 3-1

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    Integrated Case 3-12 a. D’leon’s expansion did increase sales‚ however the companies net income‚ NWC and after-tax operating income suffered greatly at well‚ this is probably due to the huge increase in spending. b. The company’s expansion also restricted free cash flow greatly. c. Since the companies total liabilities almost tripled from 07-08 meaning one can assume they are indeed not paying their creditors/suppliers in a timely manner. d. Unfortunately operating costs are exceeding

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    Annual Report 2009 To Our Stockholders‚ In 2009‚ eBay Inc. became a stronger‚ more focused company. We communicated our three-year growth and operating targets in March 2009‚ setting bold goals for us to remain a global payments and e-commerce leader. During the year‚ we experienced significant growth in our payments business‚ which we believe is wellpositioned for success in the years to come. We strengthened our Marketplaces business by fixing fundamental issues that we believe were holding

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    Case Study #1 for E-Commerce Law This document is a SWOT (Strengths‚ Weaknesses‚ Opportunities‚ and Threats) analysis of HHI’s‚ Hal’s Hardware‚ Inc.‚ proposed electronic commerce website. Strengths The following are the strengths of the proposed electronic website: Ease of transaction Improve accessibility of products Widen area of coverage More visibility and advertisement The proposed electronic commerce website may be very helpful in increasing the ease of transactions since

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    E-Business

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    E-business E-business (electronic business) is using technology to improve your business processes. This includes managing internal processes such as human resources‚ financial and administration systems‚ as well as external processes such as sales and marketing‚ supply of goods and services‚ and customer relationships. The way in which you manage your business relationships has not changed‚ but the way they are referred to when using e-business tools has. They are becoming more often known as:

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    Ebay

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    successful internetbased company‚ eBay History of eBayeBay started life out as Auctionweb‚ founded by Pierre Omidyar  Brainstorming amongst friends resulted in the overall idea  By 1997 maintained its impressive growth but it needed additional funding  Benchmark provided said funding‚ and more importantly‚ leadership  Ms. Whitman was installed as CEO and Mr. Swette as COO  First move was to issue an IPO How does it work?  eBay provides listings and listings support

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    Ebay

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    of Contents 1. Company Description 2. Question 2.1 What is competition like in the online auction industry? How strong are the competitive pressures confronting eBay and other online auction firms? 2.2 What forces are operating in the online auction macro-environment that has the power to alter the nature and structure in the online auction industry? 2.3 What does a strategic group map reveal about the positions of the major players in the online auction industry? Is eBay in a good position

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    E-Business

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    EBZ 437 Electronic Business Tutorial 3 Activities: 1. Read the case study below (from Turban et al‚ 2008) before the tutorial. 2. Look at: a. Campus Food web site (campusfood.com) and Campusfood.com. campusfood.com (take care with time zone – some outlets will be closed after 8pm US time) b. eMediaWire. “Titan Poker Teams Up With Campusfood for Tournaments Aimed at College Students.” February 16‚ 2006. emediawire.com/releases/2006/2/emw346598.htm 3. Be prepared to discuss the questions at the end

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