Atharva Institute Of Management Studies Integrated Marketing Communication ------------------------------------------------- Direct marketing communication Direct Marketing What is Direct Marketing? Direct marketing is a channel free approach to distribution and/or marketing communications. So a company may have a strategy of dealing with its customers ’directly‚’ for example banks (such as CityBank) or computer manufacturers (such as Dell). There are no channel intermediaries i.e. distributors
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Direct marketing is an interactive marketing system that uses one or more media to effect a measurable response or transaction at any location. Direct marketing‚ especially electronic marketing‚ is showing explosive growth. Direct-mail marketing means sending an offer‚ announcement‚ reminder‚ or other item to an individual consumer. Using highly selective mailing lists‚ direct marketers send out millions of mail pieces each year—letters‚ flyers‚ foldouts‚ and other “salespeople with wings.”
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Direct marketing in India For those who are considering tapping into the Indian marketplace‚ the author offers an update on the country’s diverse population‚ its technological advances and its overall potential for marketers. India is a country which has a rich heritage. In the rich tapestry that is India‚ there is diversification among its individuals‚ languages‚ cultures‚ religions and castes. The population in India’s five major metros consists of a middle and upper class. The lifestyles and
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Direct Marketing Chapter - 10 Direct Marketing While most companies continue to rely primarily on the other promotional mix elements to move their products and services through intermediaries‚ an increasing number are going directly to the consumer. These companies believe that while the traditional promotional mix tools such as advertising‚ sales promotion‚ and personal selling are effective in creating brand image‚ conveying information‚ and/or creating awareness‚ going direct with these same
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A STUDY ON DIRECT MARKETING STRATEGY BY ORIFLAME Submitted by- Sayali V. Jagdale Section-D Roll no.- 2014PGP140 ABOUT ORIFLAME Oriflame is a cosmetics company‚ founded in Sweden in the year of 1967 by two brothers Jonas af Jochnick and Robert af Jochnick. The company’s main products are personal care‚ accessories and nutritional products with over approximately 1000 cosmetics products. The products are priced in higher range and promise higher value to customers through a more customized
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their potential customers and in recent years the direct sales and product promotion method is gaining popularity among the companies‚ thus it is important to know what factors affect the company’s direct sales organization for direct selling business function to be successful. The bachelor thesis is based on the analysis of the theory by studying the organization of direct sales in company SIA "Bite Latvija"‚ research seeks proposals for direct sales organization within the enterprise. Undergraduate
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DIRECT SELLING ASSOCIATION 29 Floral St. London WC2E 9DP Tel: 020 7497 1234 Fax: 020 7497 3144 E-mail: info@dsa.org.uk Website: www.dsa.org.uk The Direct Selling Association Limited. Registered office as above. Registered in England Number 851537 Member of FEDSA Federation of European Direct Selling Associations Member of WFDSA World Federation of Direct Selling Associations Direct Selling briefing on world wide channel of distribution October 2005 The business method · Direct selling
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Chapter I: Introduction In this day and age‚ technology is developing so rapidly that changes are occurring all across the board. Faster internet‚ digital photography‚ and interactive programs are all making advertising and marketing much easier in the ever expanding world of consumerism. With all these new advances‚ there are bound to be numerous changes With more consumers globally‚ choice and desire to get involved in co-creation through the business system‚ the race is on to own the consumer
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Network Marketing: Exploitation of relationships – Myth or Reality? Geevarghese K. Mathews* Dr. James Manalel** Siby Zacharias*** Abstract The Network Marketing‚ first popularized by Amway‚ in 1950s in USA is gaining momentum in India. The total turnover of network marketing companies in India was estimated at Rs 301‚044 crores in 2005 with an annual growth rate of 25% .The India Direct Selling Association (IDSA) has projected that the network marketing industry will be around Rs 8000 crores by
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Marketing Environment and Competitive Analysis Mondelez India Foods Ltd. (Cadbury) I. Product and Competitor: a) Product Overview: Mondelez India Foods Limited (formerly known as Cadbury) is a part of the Mondelez International group of companies‚ a global food company which is the world’s largest chocolatier and a spin-off from Kraft Foods. Mondelez India Foods was ranked 3rd amongst India’s most admired companies by Fortune India in 2013. Its flagship product‚ Cadbury Dairy Milk is considered
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