We shall now take up one company‚ HUL (Hindustan Uni Lever Ltd) formerly HLL and see how the complex task of brand management is actually handled. This company is taken for this article as HUL is considered as one of the most successful in Brand Management. HLL has a large brand portfolio consisting of nearly 110 bands. In every product line‚ it has built a number of brands over a period of time. Quite a few brands have come to its fold from the parent company. It has also acquired several ongoing
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3rd European-Japanese Seminar on Information Modelling and Knowledge Bases 1 Budapest‚ Hungary ; 06/1993 Modeling the Requirements Engineering Process Colette Rolland Universite de Paris 1 Pantheon-Sorbonne UFR06 17‚ Rue de la Sorbonne 75231 Paris Cedex 05 FRANCE email : rolland@masi.ibp.fr Abstract : Information System Engineering has made the assumption that an Information System is supposed to capture some excerpt of the real world history and hence has concentrated on modeling. This
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Table of Contents P1.1 DEFINE ENGINEERING BUSINESS FUNCTIONS. 2 P1.2 Outline the Interrelationships Between Different Processes and Functions of an Engineering Organisation. 4 Analysis techniques. 6 Action plans. 11 P1.3 Organise Work Activities to Meet Specifications and Standards. 14 P1.1 DEFINE ENGINEERING BUSINESS FUNCTIONS. On the whole‚ businesses can be very clearly defined and categorised using government and business standards. These categories include‚ but are not limited
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Case study on re engineering it means change management.. Re engineering is like you need change in manpower behavior‚ thinking culture of company‚etc. Business Process Reengineering is the analysis and design of workflows and processes within an organization. A business process is a set of logically related tasks performed to achieve a defined business outcome. Re-engineering is the basis for many recent developments in management. The cross-functional team‚ for example‚ has become popular because
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shampoo market next fiscal with its leading hair care brand Dove in the next fiscal. "We have already launched these products globally. Today we have launched it in this market. With this we expect to gain 13-15% market share in FY13‚" HUL General Manager‚ Hair Care Business‚ Piyush Jain‚ told PTI here. He further said‚ "the company entered the hair care segment in 2007 and since then we have achieved a market share of 10%." The shampoo market is estimated to be around Rs 3‚500 crore. To achieve the
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Casestudy details Title : Rewards Mela for Vijeta wholesalers of Hindustan Unilever Limited (HUL) Hindustan Unilever Limited 25-4-2007 Client name Campaign Start Date Campaign End Date Media Sector/Industries Uploaded On Uploaded By Summary : : : : : : : 5-6-2007 Field marketing Fast moving consumer goods 14-09-2007 India HUL has 12‚000 wholesalers across 900 cities and towns. The geographic spread and poor courier network in the hinterland has resulted in a huge built up liability
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DETERMINING CONSUMER BEHAVIOUR ON SAFE DRINKING WATER [pic] A Project Report Submitted in the partial fulfillment of the requirement for the award of the Degree of Master of Business Administration 2009-2011 Submitted By: Under the Guidance of: JUNAID AHMAD MRS.ANJALI SHARMA [pic] BHARATI VIDYAPEETH UNIVERSITY INSTITUTE OF MANAGEMENT & RESEARCH‚ NEW DELHI An ISO 9001:2008 Certified Institute
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The skill and knowledge base are extensive. Among the disciplinary bases are mechanics of solids and fluids‚ mass and momentum transport‚ manufacturing processes‚ and electrical and information theory. Mechanical engineering design involves all the trainings in mechanical engineering. Real problems resist compartmentalization. A simple journal bearing involves fluid flow‚ heat transfer‚ friction‚ energy transport‚ material selection‚ thermo mechanical treatments‚ statistical descriptions‚ and so
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Analysis of Beverage Vending Solution Market With Reference To B to B Businesses At Hindustan Unilever Limited A Summer Training Project Report Submitted in Partial Fulfilment of the Requirement for the Award of degree of Master of Business Administration Submitted by: Guided By: Nabendu Maji Prof. Subhash Bhangaonkar MBA‚ AMF24 Bharati Vidyapeeth Deemed University’s Institute of Management and Entrepreneurship Development Erandwane Campus‚ Paud Road
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