Company background Airtel Lanka Limited is a subsidiary of Bharti Airtel Limited‚ the third largest mobile operator in the world‚ with over 240 million mobile customers as of December 2011.[3] Bharti Airtel has been featured in Forbes Asia’s Fab 50 list‚ rated amongst the best performing companies in the world in the BusinessWeek IT 100 list 2007‚ and voted as India’s most innovative company in a survey by The Wall Street Journal Airtel Sri Lanka commenced commercial operations of services on 13
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I‚ JINET JOSE‚ Student of Rajagiri Business School‚ Kakkanad hereby declare that the report titled‚ “An Analysis of Airtel Money & the factors influencing its spread”‚ is a bonafide record of the project work done by me‚ for BHARTI AIRTEL‚ CHENNAI during the period of 8th April 2013 - May 30th 2013 as a part of my PGDM programme at Rajagiri Business School. This study has been undertaken in the partial fulfilment of the requirement for the award of Post Graduate Diploma in Management by
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INTRODUCTION TO THE STUDY Need For the Study As a student of Business Administration a need is felt to understand the Overview of an Organization in its Financial‚ Marketing and Human resource Performance examining the overview of the above factors will help a student like me to gain insight in the Mission‚ Vision and Operational Goals and Strategies of Organization to perform well to the satisfaction of its stake holders.
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1. Introduction Bharti Airtel Limited‚ is the world’s third largest provider of telecommunication services with presence in the 22 licensed jurisdictions in India and having operations in Sri Lanka‚ Bangladesh and Africa‚ with an aggregate customer base of 252 million as of March 31‚ 2012 & Total revenue of LKR 450bn for the last financial year (2011-2012) Hence‚ proper identification and focus on its critical success factors and appropriate human resource management strategies have enabled
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Building Brand Airtel The telecommunications industry in India has seen phenomenal growth over the past decade with the number of mobile subscribers currently in excess of 951 million.1 Airtel dominates this market with a 30.2% market share by revenue but the competition isn’t far behind. Vodafone is a close second with 22.7% market share by revenue and is showing a strong growth trajectory.2 However‚ with mobile penetration upwards of 75% there is little room for such exponential growth to continue
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definitions of perfect competition and pure monopoly lie oligopolies and monopolistic competition‚ oligopoly is where there are a few sellers with similar or identical products ‚ which are large enough relative to the total market that they can influence the market price. It is a form for market structure quite common. In many countries‚ the automobile‚ steel‚ petrochemical‚ electrical and computer devices all belong to category of oligopoly market structure. In recent markets‚ there are two main
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18th‚ 2012 Bharti Airtel is a telecom company in India; so far the largest integrated Telecom Company in India. Also‚ it is the third largest in-country mobile network service provider‚ the fifth largest mobile telecom company in the world. Bharti Airtel also operates outside India‚ namely Sri Lanka‚ and Bangladesh in Asia‚ and in some countries in Africa. The company actively engages in its expansion into Africa‚ currently 20 countries included in the Airtel network. So far Airtel has about 178
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There are various types of market structures but the most important of all is the oligopolistic market structure. An oligopoly is when a market is dominated by relatively few large firms. An example of an oligopolistic market structure is commercial banking and the newspaper industry. One of the other market structures is Perfect Competition (PC). The way that firms in perfect competition set the price of their products is through the MC=MR condition for profit maximization and at the same time
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IMPACT OF ADVERTISEMENT ON BRAND & REVENUE A CASE STUDY ON [pic] SUBMITTED TO CONTENTS 1. Introduction 2. About Airtel 3. Positioning Of Airtel Through Celebrity Endorsement 4. Effect of Advertising Expenditure On Sales 5. Questionnaire 6. Questionnaire Survey Findings 7. Conclusion INTRODUCTION Brands all over the world use celebrities to advertise their products. As early as 1890‚ actress Sarah Bernhardt appeared on
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CRM at AIRTEL Assignment #1 GBMP 508-01 2010 Submitted to: JAMES EVERARD Submitted By: Smiley Smiley(810-272-591) 10/13/2010 CUSTOMER RELATIONSHIP MANAGEMENT AT AIRTEL About the Company Airtel comes from Bharti Airtel Limited‚ one of Asia’s leading integrated telecom services providers with operations in India and Sri Lanka. Bharti Airtel since its inception has been at the forefront of technology and has pioneered several innovations in the telecom sector. Airtel is third largest
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