COMPANY CASE Bahrain Bay: Building Customer Relations for the Future 1. What are Bahrain Bay’s four foundational philosophies‚ and how might they be used as marketing tools? A) Focusing on scale and aesthetics Bahrain Bay is the first ambitious project of its kind for the Kingdom of Bahrain. Since the working in close association with planners‚ architects and developers the aim is to create a world-class destination which blends perfectly with its surrounding environment. Diversity
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Q1: What are Bahrain Bay’s four foundational philosophies and how might they be used as marketing tools? A1: Bahrain Bay’s four foundational philosophies are: Scale and Aesthetics‚ Social Equity‚ Community Fabric and Tomorrow’s Environment‚ these foundations help realizing the high standards the venture is aiming for by creating this whole new totally customized environment‚ which adds a unique value to the project and opens a entire new market and fulfill more customers through diversification
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2- What would you see as being Bahrain Bay’s mission? Bahrain Bay’s mission is to develop an island into a vibrant metropolitan location and to attract investors around the world. Moreover there goal is to create a long-vision term and a long-term ecinomic success for everyone. By embrasing high development and archtectural standards their goal is to construct one of the world’s most sought after residential‚ commercial and retail properties. Bahrain bay’s conceptions are very promissing
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Case Analysis of Bahrain Bay Brief Contents Part 1 Case background Part 2 Marketing mix Part 3 Base on SWOT Part 1 Case background Bahrain Bay Development is a joint venture between Arcapita Bank and a Bahrain-based investment group. It is a $2.5 billion development off the northeast coast of Manama in the Kingdom of Bahrain. Its aim is to create a whole new customized environment‚ opening an entirely new market and fulfill more customers’ needs through diversification
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CONCPET NOTE FOR BAHRAIN 8-PAGE ADVERTORIAL PAGE 1 & 2– Opener Headline Options: Blissful in Bahrain Deck: Small in size but big on history‚ culture and unique experiences‚ The Kingdom of Bahrain is a fascinating country and a must-visit destination for 2018 Just 765sqkm in size‚ the Kingdom of Bahrain is the smallest country in the Middle East and yet‚ it packs quite a punch with a surprising mix of top-end accommodation‚ historic sites and trendy venues. A beautiful archipelago of 33 shimmering
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FOREIGN RELATIONS OF BAHRAIN Since the independence in 1971‚ Bahrain has maintained friendly relations with most of its neighbors and with the world community. Bahrain plays a modest‚ moderating role in the regional politics and adheres to the views of the Arab League. The goal of this organization is to safeguard the interests of the 22 arab countries that conforms the league‚ in which Bahrain is the smallest country of it. In 1981 Bahrain and five other Arab gulf states formed the Gulf Cooperation
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1- The 4 main philosophy ideas that Bahrain Bay´s tries to communicate consist in: 1. Communicate a wide range of messages to the broadest range of audiences‚ such is the example of taking a risky marketing move to go to Cannes and advertise themselves there to a wide range of people. 2. Address challenges as they present themselves in the competitive market place‚ because they are starting a business in a place where the economy is booming‚ so it’s a very lucrative place but risky
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Bahrain; with a name meaning ’two seas’‚ is a visibly breathtaking island which conceals many hidden wonders that make it a spectacular place to visit. This small island‚ located in the Arabian Gulf‚ enjoys the warmth and brightness of the sun all year round. Bahrain is renowned for its archeological sites and is known for its vast history of architecture. The society consists of an interesting blend of many different cultures from all corners of the world. The capital‚ Manama‚ is a bustling city
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Zain Bahrain Components of the business and the main products & services ZAIN BAHRAIN is a leading telecommunications operator which has re-shaped Bahrain’s telecommunications experience with a bold and innovative technological and marketing approach. We entered the Bahrain market in 2003 as the first company to break the telecoms monopoly and today‚ we offer world-class mobile as well as broadband and fixed-wireless services. We believe that our success is powered by the ability to interpret
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1.What are Bahrain Bay’s four foundational philosophies‚ and how might they be used as marketing tools ? As a commitment to establishing and maintaining a new urban standard‚ Bahrain Bay has created four foundations that define our philosophy. Focusing on Scale and Aesthetics‚ Social Equity‚ Community Fabric and Tomorrow’s Environment‚ helps to ensure that Bahrain Bay becomes a holistic‚ sustainable place for generations to come. As the development becomes realised and further evolves‚ these foundations
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