Contents 1) INTRODUCTION 2) ENVIRONMENTAL ANALYSIS OF THE TOURISM INDUSTRY 2.1) PESTEL ANALYSIS: 2.1.1) POLITICAL: 2.1.2) ECONOMICAL: 2.1.3) SOCIAL: 2.1.4) TECHNOLOGICAL: 2.1.5) ENVIRONMENTAL: 2.1.6) LEGAL: 2.2) PORTER’S FIVE FORCES ANALYSIS 2.2.1) POTENTIAL ENTRANTS: 2.2.2) SUBSTITUTES: 2.2.3) SUPPLIERS: 2.2.4) BUYERS: 2.2.5) COMPETITIVE RIVALRY: 3) MAINTAINING LEADERSHIP 4) FUTURE IMPLICATIONS FOR TUI: 5.4) ANSOFF MATRIX 6) CONCLUSION 7) REFERENCE 8) APPENDICES
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e-finance has been dramatically increasing based on e-commerce. The Alibaba group can be regarded as the representative which is the one of the most successful e-finance and e-commerce organization in China. The e-finance division of Alibaba aims to build a Chinese e-finance territory according to external financial innovation based on internet platform‚ e-commerce platform and mobile network platform. In 2013‚ June 13th‚ Alibaba has launched Yu’E Bao which means “savings balance treasure”. It is
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As mentioned above‚ due to the centralized power‚ the central management of Alibaba maintained its initial corporate culture which is the key cohesive force in enterprise‚ ensuring that every decision would not deviate from the company’s target and that strategies are for its long-term performance. However‚ due to this unique structure
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Alibaba case study This type of trade enhances internal management process and electronic publishing of internal business. The value of this type of trade is that it is focused on the customers and provides products that meet the need of the clients. It also helps the people who import products to acquire products that are of high quality at lower costs (Andam‚ 2003). The benefit of using this type of website to conduct trade is that gift packaging materials are offered and that one can be allowed
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Q1) What was Alibaba Group’s motivation for diversifying into the consumer business with the launch of Taobao? Does it make sense? Alibaba group felt that it was under threat from eBay as eBay had a large market share in C2C business. Alibaba felt that eBay may go into the B2B business which Alibaba is in‚ and their business may be under threat. Hence Alibaba decided to go into the C2C business with Taobao to compete with eBay for the fear of eating into Alibaba business. It made sense because
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Alibaba e-commerce mode of study Abstract: "Alibaba" has experienced eight years of comprehensive development the establishment of a unique business model‚ and a new interpretation of e-commerce‚ launched a new Internet business model - Alibaba model. This new network business model not only for manufacturers to reduce production and marketing costs‚ but also to "Alibaba" cleverly avoided because of distribution‚ logistics and inventory‚ such as forming a bottleneck for the continued development
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dual-class structure because the partners are the only ones who can control certain important decisions. The holders of partnership interests would have more decision making authority over many governance decisions in the operating subsidiaries of Alibaba; so the partnership structure achieves the same outcome as dual-share structure. A small group of insiders and/or founders are controlling important decisions. This does not mean the minority shareholders are losing money. In partnership structured
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Critical Thinking Coursework Assessment Can the PESTLE model assist a technology industry to expand into a new market effectively? Introduction The purpose of this essay is to discuss how PESTLE assists a technology industry to expand into a new market effectively. The main argument of this essay would be PESTLE model will be able to assists a technology industry to expand into a new market effectively because of this model will analyse external environment in six fields and detect
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PESTLE Analysis Strategy Skills Team FME www.free-management-ebooks.com ISBN 978-1-62620-998-5 Copyright Notice © www.free-management-ebooks.com 2013. All Rights Reserved ISBN 978-1-62620-998-5 The material contained within this electronic publication is protected under International and Federal Copyright Laws and treaties‚ and as such any unauthorized reprint or use of this material is strictly prohibited. You may not copy‚ forward‚ or transfer this publication or any part of it
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introduction the pestle analysis is a set of tools used to analysis and evaluate various factors which determines and affects the environment of an organization‚ which should be identified in order to aid company’s so they can achieve optimum performance . (c) . pestle analysis’ also help in the decision making process a as it gives companies more knowledge about their business . pestle analysis is divided in 6 main categories which are Political‚ Economic‚ Social ‚ Technological‚ Legal‚ Environmental
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