marks and dogs. Stars are SBU’s with high share or high growth market. Virgin Atlantic is clearly the cash cow of the Virgin Empire but we have undertaken a portfolio analysis from the viewpoint of Virgin Atlantic. With regards to Virgin Atlantic Airways we believe that there is no star. The cash cow is the Upper Class section. Cash cows have high share of a low growth market and generate higher cash revenues.30 This high end product targets wealthy customers and business passengers. This is the highest
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JetBlue Airways David Slade BUS 630 Ashford University Milan Havel January 28‚ 2012 JetBlue Airways 1.) What is JetBlue’s strategy for success in the marketplace? Does the company rely primarily on a customer intimacy‚ operational excellence‚ or product leadership customer value proposition? What evidence supports your conclusion? JetBlue’s strategy for success in the marketplace can be summed up‚ as “a leading low-fare‚ low-cost passenger airline by offering customers high-quality
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Threat of Substitutes * There are few direct substitutes; * Short haul flight: the Eurostar or a ferry. * Long haul flights: no notable substitutes. Threat of Substitutes * There are few direct substitutes; * Short haul flight: the Eurostar or a ferry. * Long haul flights: no notable substitutes. Threat of new Entrants * Significant barriers to entry: such as the competitive environment‚ high regularity requirements and high capital cost requirements. * Barriers
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Culture at Southwest Airlines on the Eve of Merger with AirTran In looking at Southwest’s values and norms‚ it’s helpful to examine how the company’s culture is described by all stakeholders (internal – employees‚ management; external – investors‚ customers). Five key values emerge that guide the company at all levels. 1. Zealous passion for customer satisfaction Southwest’s relentless commitment goes beyond the lip service most companies uphold. From line level to the C-suite‚ everyone
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iv. Based on any recent service encounter for an airline of your choosing‚ draw up a flowchart for passenger pre-flight processing (assume the passenger has already purchased a ticket). Can you think of ways to make the process more efficient? More pleasant for the customer? (25 marks) To make sure that the airline service operation is fail-safed‚ efficient and more pleasant for the customers‚ we can apply poka-yokes‚ which is the procedures that prevent mistakes from becoming defects. Firstly
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Nucor in 2009 Case summary Nucor is one of the leading steel producers in the United States. The company was established as nuclear instrument and electronics manufacturer. Later it started steel production and gained new market share by expanding internationally. Despite worldwide economic crisis the company stayed profitable while its competitors went bankrupt. Strengths: • Highly motivated‚ innovative‚ productive and flexible employees. • Good financial results. • Strong relationships with
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Robert Traylor and Paul Barwell are tasked with optimizing supply chain management for Cathay Pacific Airways (CX)‚ one of the most profitable and respected airlines in the world. In order to maintain its outlook on growth in this increasingly competitive industry‚ their team must reduce operating costs while improving their customers’ flight experience. Since spare components represent most of the inventory value in their supply chain‚ spare parts operations should be the key focus. From the
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w w ap eP m e tr .X w UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS s er om .c GCE Ordinary Level MARK SCHEME for the May/June 2009 question paper for the guidance of teachers 2058 ISLAMIYAT 2058/01 Paper 1‚ maximum raw mark 50 This mark scheme is published as an aid to teachers and candidates‚ to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the
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ABSTRACT This Internet strategy paper is prepared for Qantas Airways with the aim of analyzing how Internet marketing was incorporated in the company’s business strategy. Gathering of needed information was done through utilizing electronic databases and journals from the library‚ as well as books related to the topic. In addition‚ websites of the various businesses involved were viewed for the latest company news and information. For the purposes of this paper‚ the Qantas Group is narrowed
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Customer Relationship Management In AIRWAYS Introduction Customer Relationship Management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. The work of CRM involves focusing on service-automated processes‚ information gathering and processing‚ and integration and automating various customer-serving processes in a company. CRM software is used to support these processes; information about customer and customer interactions
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