Lessons Learned: Airwide International‚ a company that specializes in the production and selling of air conditioning units in Europe and Asia‚ experienced some tough times in the China division. To keep things simple‚ the China division was losing customers to competitiors and experienced a dismal 2% growth in one quarter. The divisions main problem was that they were not in tune with the wants and needs of their customers. Airwide had been relying on their old methods of selling and their relationships
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Airwide International Summary 2001 in England London‚ Alec Stewart‚ VP for Western Europe‚ Richard Johnson‚ head of Marketing‚ and Antonio Sanpietro‚ the Italian director of sales and marketing were concluding 3 days of meeting on the company’s distribution and growth strategy for Italy. Their business had to face two major difficulties‚ growth strategy in Italy and company’s distribution. The first challenge was entering the new market‚ new products to sales rationalization and branding program
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Airwide International is a rapid growing company of commercial and residential air conditioning systems in Europe. The company is broadly broken up into four divisions‚ one of which is Italy (Western Europe). Italy will be the country that the current dillema will be held in. Airwide shares competition with approximately 75 different manufactures of various air conditioning units. The existence of Asian companies has intensified the competition. Italy is the largest producer of air conditioning
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all key management positions in an international business with parent-country nationals” (p. 531). The advantages of the ethnocentric approach are: Overcomes lack of qualified managers in host country‚ unified culture‚ and helps transfer core competencies. The disadvantages of the ethnocentric approach are: Produces resentment in host country‚ and can lead to cultural myopia. An ethnocentric approach is typically appropriate for firms utilizing an international strategy. A polycentric staffing
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Introduction……………………………………………………………….3/7\ Relationship………………………………………………………………3/7~4/7\ new requirements…………………………………………………………4/7~5/7\ The efficiency and reliability of international logistics…………………..5/7~6/7\ Conclusion ………………………………………………………………….6/7\ References…………………………………………………………………7/7\ International trade and international Logistics The rapid expansion of trade liberalization and the growth of global capital markets and integration‚ information technology and the progressive
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International trade is the exchange of capital‚ goods‚ and services across international borders or territories. Trading aides the country in multiple ways; providing lower cost to a consumer‚ better healthcare‚ technology and even education. But there are also negative effects of trading. Some if asked fell that international trading is a necessary evil. It helps economies grow and can increase the welfare of society. However there should be a tighter restriction on what is to be traded and exactly
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International law ------------------------------------------------- Introduction ------------------------------------------------- International law‚ body of rules considered legally binding in the relations between national states‚ also known as the law of nations. It is sometimes called public international law in contrast to private international law (or conflict of laws)‚ which regulates private legal affairs affected by more than one jurisdiction. -------------------------------------------------
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Brief Introduction of International Relations International relations refers to the collective interactions of the international community‚ which includes individual nations and states‚ inter-governmental organizations such as the United Nations‚ non-governmental organizations like Doctors Without Borders‚ multinational corporations‚ and so forth. International relation is a very broad concept. In modern usage it includes not only relations between states but also between states and non-state
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Individual in International Law Student`s name: Institution of Learning: The Role of an Individual in International Law At a glance‚ one may assume that individuals do not play a significant role in international law. International law may seem too broad to encompass individuals in any society. This is because that international law has no jurisdiction. It applies regardless of the local jurisdiction sometimes even overriding local legislation. Courts may use international law to pass judgement
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IDISCUSSION QUESTIONS Chapter 1: 1. To what extent is a global approach to international marketing appropriate to firms in the Asia-Pacific? Global approaches are not always relevant to firms in the Asia-Pacific apart from alerting them to the nature of the international competitive environment in which they are likely to operate. A global approach is not an operating strategy for Indigenous small and medium scale exporters (SMEs) and is only partially appropriate for local subsidiaries of
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