CASE: SM-122 DATE: 11/14/03 HYUNDAI MOTOR COMPANY We are disappointed when what we did is undervalued. But that’s the time we feel the need to do something. —Mong-Koo Chung‚ Chairman and CEO of Hyundai Motor Company Hyundai Motor Company (HMC)‚ the largest automobile company in Korea‚ went through some tumultuous events since it entered the U.S. auto market in 1986. After a promising beginning‚ a “Hyundai Car” became a synonym for a cheap car‚ suitable only for the lower class or a cheapskate
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Contents Part 1 Introduction 3 1.1 Business Objective 3 Part 2 Company Performance 4 2.1 Round 1 4 2.1.1 Discrepancy analysis 4 2.2 Round 2 6 2.2.1 Business Strategy 6 2.2.2 Round 2 Forecast 7 2.2.3 Discrepancy Analysis 7 2.3 Round 3 8 2.3.1 Business Strategy 8 2.3.2 Round 3 Forecast 9 2.3.3 Discrepancy Analysis 9 2.4 Round 4 9 2.4.1 Business Strategy 9 2.4.2 Round 4 Forecast 10 2.4.3 Discrepancy Analysis 10 2.5 Key Performance Indicators 11 2.6 Performance Evaluation
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COMPANY PROFILE Inception Tata Motors Limited is India ’s largest automobile company‚ with revenues of Rs. 24‚000 crores (USD 5.5 billion) in 2005-06. By far it is the leader in commercial vehicles in each segment. It is also the second largest in the passenger vehicles market with winning products in the compact‚ midsize car and utility vehicle segments. The company is the world ’s fifth largest medium and heavy commercial vehicle manufacturer. Established in 1945‚ Tata Motors ’ presence
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Martin Estrada No Hands‚ No Worries Many people wonder when the future will come‚ but what they do not know is that we are living in the future already. Most people do not know that Google is doing a project involving driverless cars‚ and they are being tested in California. Out of all the test drives‚ the driverless car has done‚ it only crashed once and that was when a human was driving it. Driverless cars will outgrow regular cars‚ but are people willing to their freedom taken away?
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Over the past years there has been a hike in new technologies developed‚ and these devices have made their way into vehicles. Cell phones were first introduced in the U.S. in the mid 1980’s‚ and have since experienced dramatic growth. Cell phone use while driving should be the concern of motorists and policymakers and have lead policymakers to consider whether the use of cell phone while driving should be regulated or even prohibited. These new technologies often have people regularly engaged
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chapter - 1 introduction introduction of the study Marketing is the process by which companies determine what products or services may be of interest to customers‚ and the strategy to use in sales‚ communications and business development. It generates the strategy that underlies sales techniques‚ business communication‚ and business developments. It is an integrated process through which companies build strong customer relationships and create value for their
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Fifth Edition GLOBAL MARKETING A DECISION-ORIENTED APPROACH Svend Hollensen _ • CONTENTS Preface Guided tour Acknowledgements Publisher’s acknowledgements Abbreviations About the author XVI XXX xxxiv xxxvi xli xliv PARTI THE DECISION WHETHER TO INTERNATIONALIZE 1 Global marketing in the firm Learning objectives 1.1 Introduction to globalization 1.2 The process of developing the global marketing plan 1.3 Comparison of the global marketing and management style of SMEs
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FORD Business Analysis Part I MGT 521 FORD Business Analysis Part I Through conducting a SWOT and stakeholder analysis as a mutual fund manager‚ this assessment will determine if Ford Motor Company should be included in the portfolio. The strengths‚ weaknesses‚ opportunities‚ and threats will be identified and discussed through the eyes of a possible investor. In addition‚ the internal and external stakeholders of the company will be reviewed and assessed on how well Ford has met those needs
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Executive Summary The automobile market is one of the most lucrative markets in the world. They have focused on international expansion since the late 1900s. This market has very successful international companies such as Mercedes-Benz‚ Lexis‚ Hyundai‚ Chrysler‚ Camry‚ Fiat‚ etc. All of these firms have held a position in the automobile industry. Even in economic hardships when demand for automobiles was decreased‚ the market did not faze them. Two firms prominent in this industry are Chrysler
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Indian Textile Industry Current Status The textile industry holds significant status in the India. Textile industry provides one of the most fundamental necessities of the people. It is an independent industry‚ from the basic requirement of raw materials to the final products‚ with huge value-addition at every stage of processing. Today textile sector accounts for nearly 14% of the total industrial output. Indian fabric is in demand with its ethnic‚ earthly colored and many textures. The textile
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