Strenghts: • Experience • Knowledge • Worldwide known brand • Innovation Experience Saab has experienced a lot since entering the car industry. They reached successes with cars which had huge competitive advantages. But they also faced near bankruptcy‚ saviour by GM‚ loss of identity‚ and collaborations. Assuming that Saab has learnt from all this failures‚ but also small successes‚ would not be peculiar. However‚ Saab was not able to climb out of the trouble they were in. To their relief
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Separation of the Components of Vodka using Fractional Distillation Fractional distillation‚ also known as rectification or fractionation‚ is common in industrial usage‚ not only for simple mixtures of two components (such as alcohol and water in fermentation products‚ or oxygen and nitrogen in liquid air) but also for highly complex mixtures such as those found in coal tar and petroleum. The purpose of fractional distillation is to separate a mixture of two miscible liquids (liquids that mix
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are customers‚ on the top is substitute products and finally on the bottom is entry barriers. I will begin from the middle and discuss competition: First movers have gained significantly in the competition segment and it mainly is because of brand recognition and loyalty. There are so many fast food chains‚ often located in the same plaza so competition is very fierce. To this end‚ fast food chains are constantly offering promotions‚
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automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment. Do appropriate branding for each of the brands in order to benefit the most of a company. Set up a value proposition as a branded organization and set up great recall and credibility of your brands) Your company is a top automobile company established in the entry level C segment of automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment
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Present Opinions/Future perspectives(according to you) Logo Brand ambassador Marketing or advertising strategies Q 1. SWOT Analysis – Fair & Lovely Strengths 1. Market leader in skin-whitening segment • 9th most trusted brand in India (economic times survey 2010) • Around 50 % market share in 1000 Crore market 2. HUL has the deepest distribution network among FMCG companies. 3. Brand Positioning in line with Indian sentiments – “ A fair skin is
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Dr.Pepper Ten VS. Skky Vodka (Better title in progress) Advertisements now days are vastly different from what they were years ago‚ and that has everything to do with our culture changing. What used to be “not okay” or “vulgar”‚ is now not such a big deal. Such as using women in advertisements posed in promiscuous ways‚ in order to grab the attention of viewers. In order to capture the attention of a target group of consumers businesses are using sexual appeal‚ and directly stating their
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PROJECT REPORT COMPARTIVE ANALYSIS OF DIFFERENT BRANDS OF FMCG INDUSTRY MASTER OF BUSINESS ADMINISTRATION (MBA) OF PUNJAB TECHNICAL UNIVERSITY (PTU) Submitted to Submitted by Mrs. Gitanjali Bhatnagar Vipan Kumar DR. IT Group of Institutes BANUR (PUNJAB) PREFACE Practical exposure imbibes an integral part of management studies. One cannot rely merely upon the theoretical knowledge
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FINDINGS: During my analysis of the shareholders of Famous Brands and Sasol I came to find that Sasol has more dividend shareholders than what Famous Brands do‚ and Sasol’s shares are rounded off to the exact amount of shares whereas Famous Brands is only a percentage which is very vague. CSR & ENVIRONMENTAL SUSTAINABILITY SASOL: PROJECTS: EGTL – value from waste Uzbekistan – domestic enabler North America – unlocking value North America – Unlocking value This project is about the contribution
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TANISHQ INTRODUCTION Tanishq has expanded its portfolio with the launch of sub-brand Mia‚ a line of jewellery targeted at working women. The line comprises two distinct designs directions – one in the modern and another in the ethno contemporary space. Mia is meant for women on the go‚ who are engaged in various professions and have a well-established accessory ensemble‚ unfortunately excluding jewellery. Fine jewellery that working women buy is mostly for traditional occasions‚ and do not have
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COMPETITION IN THE GLOBAL MASS-FASHION MARKET FASHION COMPANY MANAGEMENT LEVEL 4 FASHION MARKETING & COMMUNICATION General Overview General Overview H&M Hennes & Mauritz AB is a Swedish global retail-clothing company‚ known for its fast-fashion. 2‚500 stores are spread across 44 markets. Germany is H&M’s largest market‚ followed by the US‚ France and the UK. H&M has more than 20 country offices that are responsible for the various departments in each sales country.
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