Why Is Virgin so Successful? Essay Example
Introduction
I have been asked to put together a research project covering a topic of my choice. With enough thought from myself and guidance from my lecturer I have chosen to base my project upon the question ‘Why is Virgin so successful’. I have chosen this topic as I feel the company Virgin owned by Richard Branson has made such a mark within the business industry by starting out with a partner and a record shop to owning Virgin by himself with the Virgin logo spread across 400 company’s world wide and growing. For these reasons this topic would not only be interesting but exciting to know how this once small company has grown into an arsenal of businesses.
Within this project I will cover loads of different aspects of the Virgin Company but my main aims are:
The C.E.O Richard Branson
The start to Virgin
Virgin Group Limited is a British branded venture capital conglomerate organisation founded by business tycoon Richard Branson.[2] The core business areas are travel, entertainment and lifestyle. Virgin Group's date of incorporation is listed as 1989 by Companies House, who class it as a holding company; however Virgin's business and trading activities date to the 1970s. The net worth of Virgin Group Ltd as of September 2008 is £5.01 billion. It consists of more than 400 companies around the world.
Virgin Group operates from its headquarters at The School House, 50 Brook Green in the London Borough of Hammersmith and Fulham.[3]
Although Branson retains complete ownership and control of the Virgin Brand, the commercial set-up of companies using it is varied and complex. Each of the companies operating under the Virgin brand is a separate entity, with Branson completely owning some and holding minority or majority stakes in others. Occasionally, he simply licenses the brand to a company that has purchased a division from him, such as Virgin Mobile USA, Virgin Mobile Australia, Virgin Radio and Virgin Music (now part of EMI).
The brand name "Virgin"
I have been asked to put together a research project covering a topic of my choice. With enough thought from myself and guidance from my lecturer I have chosen to base my project upon the question ‘Why is Virgin so successful’. I have chosen this topic as I feel the company Virgin owned by Richard Branson has made such a mark within the business industry by starting out with a partner and a record shop to owning Virgin by himself with the Virgin logo spread across 400 company’s world wide and growing. For these reasons this topic would not only be interesting but exciting to know how this once small company has grown into an arsenal of businesses.
Within this project I will cover loads of different aspects of the Virgin Company but my main aims are:
The C.E.O Richard Branson
The start to Virgin
Virgin Group Limited is a British branded venture capital conglomerate organisation founded by business tycoon Richard Branson.[2] The core business areas are travel, entertainment and lifestyle. Virgin Group's date of incorporation is listed as 1989 by Companies House, who class it as a holding company; however Virgin's business and trading activities date to the 1970s. The net worth of Virgin Group Ltd as of September 2008 is £5.01 billion. It consists of more than 400 companies around the world.
Virgin Group operates from its headquarters at The School House, 50 Brook Green in the London Borough of Hammersmith and Fulham.[3]
Although Branson retains complete ownership and control of the Virgin Brand, the commercial set-up of companies using it is varied and complex. Each of the companies operating under the Virgin brand is a separate entity, with Branson completely owning some and holding minority or majority stakes in others. Occasionally, he simply licenses the brand to a company that has purchased a division from him, such as Virgin Mobile USA, Virgin Mobile Australia, Virgin Radio and Virgin Music (now part of EMI).
The brand name "Virgin"